{"id":16976,"date":"2017-02-13T13:46:15","date_gmt":"2017-02-13T13:46:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/sears-et-kmart-cessent-la-vente-de-produits-trump\/"},"modified":"2017-02-13T13:46:15","modified_gmt":"2017-02-13T13:46:15","slug":"sears-et-kmart-cessent-la-vente-de-produits-trump","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/sears-et-kmart-cessent-la-vente-de-produits-trump\/","title":{"rendered":"Sears et Kmart cessent la vente de produits Trump"},"content":{"rendered":"<p>Les cha\u00eenes <strong>Sears <\/strong>et <strong>Kmart <\/strong>ont cess\u00e9 de vendre une trentaine de produits <strong>Trump Home <\/strong>qui \u00e9taient uniquement disponibles en ligne.\u00a0 Elles pr\u00e9cisent que la vente de ces articles est en baisse et qu\u2019elles souhaitent miser sur des produits plus rentables.<\/p>\n<p><!--break--><\/p>\n<h2>Le pr\u00e9sident n\u2019est pas content<\/h2>\n<p>Les deux entreprises ne sont pas les premi\u00e8res \u00e0 avoir d\u00e9cid\u00e9 de ne plus proposer des produits Trump \u00e0 la vente.\u00a0 Nordstrom a ainsi annonc\u00e9 pr\u00e9c\u00e9demment ne plus vendre la marque de mode Ivanka Trump.<\/p>\n<p>\nChez Nordstrom aussi, il semblerait que <a href=\"http:\/\/www.reuters.com\/article\/us-usa-trump-sears-idUSKBN15Q0Q2\" target=\"_blank\" rel=\"noopener\">la vente de la marque soit en perte de vitesse<\/a>.\u00a0 Les chiffres d\u00e9montrent qu\u2019au mois d\u2019octobre, les ventes ont chut\u00e9 de plus de 70% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente, et ce donc m\u00eame avant les \u00e9lections pr\u00e9sidentielles.<\/p>\n<p>\nLa d\u00e9cision de Nordstrom n\u2019a pas \u00e9t\u00e9 bien accueillie par le pr\u00e9sident Trump qui l\u2019a qualifi\u00e9e d\u2019attaque personnelle \u00e0 l\u2019encontre de sa fille, alors que lors d\u2019une interview, sa conseill\u00e8re Kellyanne Conway a ouvertement fait de la publicit\u00e9 pour la collection.\u00a0 Elle a ainsi viol\u00e9 une loi qui pr\u00e9cise que la Maison Blanche n\u2019a pas le droit d\u2019utiliser son influence \u00e0 des fins publicitaires.\u00a0 Ce qui est \u00e9tonnant, c\u2019est que le cours de l\u2019action Nordstrom s\u2019est envol\u00e9 imm\u00e9diatement apr\u00e8s la critique de Trump.<\/p>\n<p>\nIl est probable que Sears, Kmart et Nordstrom ne soient pas les derni\u00e8res entreprises \u00e0 devoir d\u00e9cider si elles continuent de vendre des produits li\u00e9s \u00e0 Trump.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les cha\u00eenes Sears et Kmart ont cess\u00e9 de vendre une trentaine de produits Trump Home qui \u00e9taient uniquement disponibles en ligne.\u00a0 Elles pr\u00e9cisent que la vente de ces articles est en baisse et qu\u2019elles souhaitent miser sur des produits plus rentables. Le pr\u00e9sident n\u2019est pas content Les deux entreprises ne sont pas les premi\u00e8res \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-16976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sears et Kmart cessent la vente de produits Trump - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les cha\u00eenes Sears et Kmart ont cess\u00e9 de vendre une trentaine de produits Trump Home qui \u00e9taient uniquement disponibles en ligne. 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