{"id":1699,"date":"2012-05-29T14:14:34","date_gmt":"2012-05-29T14:14:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/flamant-ouvre-un-pop-store-a-lavenue-louise-a-bruxelles\/"},"modified":"2012-05-29T14:14:34","modified_gmt":"2012-05-29T14:14:34","slug":"flamant-ouvre-un-pop-store-a-lavenue-louise-a-bruxelles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/flamant-ouvre-un-pop-store-a-lavenue-louise-a-bruxelles\/","title":{"rendered":"Flamant ouvre un \u2018pop-up store\u2019 \u00e0 l\u2019avenue Louise \u00e0 Bruxelles"},"content":{"rendered":"<h2>Un public plus large pour une plus grande notori\u00e9t\u00e9<\/h2>\n<p>Flamant, qui depuis 2009 tente une r\u00e9organisation afin d\u2019\u00e9viter la faillite, a chang\u00e9 de cap fin 2011. Selon son CEO, Edwin Vandermeulen,\u00a0 la cha\u00eene d\u2019am\u00e9nagement int\u00e9rieur explore de nouveau canaux de distribution et de nouvelles formules commerciales, \u00ab qui devraient rendre la marque accessible \u00e0 un plus large public \u00bb. Ainsi l\u2019enseigne a d\u00e9j\u00e0 ouvert un magasin p\u00e9riph\u00e9rique \u00e0 Laethem-Saint-Martin.<\/p>\n<p>Cette boutique \u00e9ph\u00e9m\u00e8re sur la prestigieuse avenue Louise s\u2019inscrit \u00e9galement dans le cadre de la strat\u00e9gie d\u2019 \u00e9largissement de la marque, visant \u00e0 augmenter sa notori\u00e9t\u00e9. Avec sa petite surface, le pop-up store est compl\u00e9mentaire du magasin Flamant plus spacieux du Sablon.<\/p>\n<h2>\n<br \/>&lsquo;Pop-up&rsquo;\u00a0 pour une dur\u00e9e d\u2019un an<\/h2>\n<p>Bien que les magasins \u2018pop-up\u2019 se caract\u00e9risent en g\u00e9n\u00e9ral par leur courte existence, le magasin de l\u2019avenue Louise restera ouvert au moins durant un an. Si la formule s\u00e9duit, la cha\u00eene envisage le d\u00e9ploiement de ce concept.<\/p>\n<p>Flamant est une enseigne d\u00e9di\u00e9e \u00e0 la d\u00e9coration int\u00e9rieure et au lifestyle, bas\u00e9e \u00e0 Grammont. Outre ses quatorze magasins en propre en Belgique et \u00e0 l\u2019\u00e9tranger, Flamant est \u00e9galement actif dans le commerce de gros et r\u00e9alise des projets sur mesure. L\u2019entreprise compte quelque 300 employ\u00e9s.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un public plus large pour une plus grande notori\u00e9t\u00e9 Flamant, qui depuis 2009 tente une r\u00e9organisation afin d\u2019\u00e9viter la faillite, a chang\u00e9 de cap fin 2011. Selon son CEO, Edwin Vandermeulen,\u00a0 la cha\u00eene d\u2019am\u00e9nagement int\u00e9rieur explore de nouveau canaux de distribution et de nouvelles formules commerciales, \u00ab qui devraient rendre la marque accessible \u00e0 un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flamant ouvre un \u2018pop-up store\u2019 \u00e0 l\u2019avenue Louise \u00e0 Bruxelles - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/flamant-ouvre-un-pop-store-a-lavenue-louise-a-bruxelles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flamant ouvre un \u2018pop-up store\u2019 \u00e0 l\u2019avenue Louise \u00e0 Bruxelles - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Un public plus large pour une plus grande notori\u00e9t\u00e9 Flamant, qui depuis 2009 tente une r\u00e9organisation afin d\u2019\u00e9viter la faillite, a chang\u00e9 de cap fin 2011. 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