{"id":17023,"date":"2017-02-14T15:40:03","date_gmt":"2017-02-14T15:40:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/mccain-investit-dans-des-frites-100-belges-2\/"},"modified":"2017-02-14T15:40:03","modified_gmt":"2017-02-14T15:40:03","slug":"mccain-investit-dans-des-frites-100-belges-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mccain-investit-dans-des-frites-100-belges-2\/","title":{"rendered":"McCain investit dans des frites 100% belges"},"content":{"rendered":"<p>Jusqu\u2019\u00e0 2018 le fabricant de pommes de terre <strong>McCain <\/strong>investira 175 millions d\u2019euros au total dans son usine de Leuze-en-Hainaut. Le groupe canadien y installera\u00a0une\u00a04\u00e8me ligne de production pour frites surgel\u00e9es, qui sera op\u00e9rationnelle d\u2019ici 2018.<\/p>\n<p><!--break--><\/p>\n<h2>La plus grande usine au monde<\/h2>\n<p>L\u2019usine est pass\u00e9e aux mains de McCain en 2013, lorsque le groupe canadien a rachet\u00e9 le producteur belge <strong>Lutosa<\/strong>. Aujourd\u2019hui il s\u2019agit de la plus grande unit\u00e9 de production au monde de sp\u00e9cialit\u00e9s \u00e0 base de pommes de terre. A l\u2019avenir l\u2019usine restera l\u2019\u00e9picentre du futur d\u00e9veloppement de McCain en Europe, confirme Jean Bernou, CEO de McCain Foods Continental Europe. Ces derni\u00e8res ann\u00e9es McCain a d\u00e9j\u00e0 investi plus de 70 millions d\u2019euros dans la construction de nouvelles lignes de production et infrastructures pour la r\u00e9ception, le triage et le lavage des pommes de terre.<\/p>\n<p>\nDepuis 2017 toutes les frites McCain pour friteuse vendues en Belgique sont produites dans l\u2019usine de Leuze-en-Hainaut, et ce \u00e0 base de pommes de terre r\u00e9colt\u00e9es en Belgique. Les sp\u00e9cialit\u00e9s, comme les croquettes, les pommes Duchesse ou encore les R\u00f6sti, sont \u00e9galement d\u2019origine 100% belge. A terme McCain souhaite que tous ses produits pour consommation \u00e0 domicile soient d\u2019origine purement belge. Le groupe canadien est d\u2019ailleurs dirig\u00e9 par le CEO belge, Dirk Van de Put.<\/p>\n<h2>\nMcCain &amp; Lutosa?<\/h2>\n<p>Le fait que l\u2019usine de McCain porte toujours le nom de Lutosa, alors que les frites du m\u00eame nom sont commercialis\u00e9es par un concurrent sur le march\u00e9 belge du retail, peut pr\u00eater \u00e0 confusion. Il s\u2019agit toutefois d\u2019une situation temporaire. En effet, lors de la reprise en 2013 les autorit\u00e9s belges de la concurrence avait oblig\u00e9 McCain \u00e0 c\u00e9der la marque Lutosa sous licence sur le march\u00e9 belge, sans quoi l\u2019entreprise aurait occup\u00e9 une position trop dominante. Or cette licence expire dans trois ans. La marque Lutosa dispara\u00eetra alors du march\u00e9 belge du retail. Dans le foodservice et sur les march\u00e9s internationaux le nom Lutosa continuera d\u2019exister.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jusqu\u2019\u00e0 2018 le fabricant de pommes de terre McCain investira 175 millions d\u2019euros au total dans son usine de Leuze-en-Hainaut. Le groupe canadien y installera\u00a0une\u00a04\u00e8me ligne de production pour frites surgel\u00e9es, qui sera op\u00e9rationnelle d\u2019ici 2018. La plus grande usine au monde L\u2019usine est pass\u00e9e aux mains de McCain en 2013, lorsque le groupe canadien [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McCain investit dans des frites 100% belges - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jusqu\u2019\u00e0 2018 le fabricant de pommes de terre McCain investira 175 millions d\u2019euros au total dans son usine de Leuze-en-Hainaut. 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