{"id":17213,"date":"2017-02-23T09:07:49","date_gmt":"2017-02-23T09:07:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/colruyt-organise-des-fetes-danniversaire-2\/"},"modified":"2017-02-23T09:07:49","modified_gmt":"2017-02-23T09:07:49","slug":"colruyt-organise-des-fetes-danniversaire-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/colruyt-organise-des-fetes-danniversaire-2\/","title":{"rendered":"Colruyt organise des f\u00eates d\u2019anniversaire"},"content":{"rendered":"<p>Le groupe <strong>Colruyt<\/strong> organise des f\u00eates d\u2019anniversaire \u2018\u00e9ducatives\u2019 pour enfants. Cette initiative quelque peu \u00e9trange s\u2019inscrit dans le cadre de la <strong>Colruyt Group Academy <\/strong>et semble rencontrer un \u00e9norme succ\u00e8s : il y a d\u00e9j\u00e0 des r\u00e9servations jusqu\u2019en 2018.<\/p>\n<p><!--break--><\/p>\n<h2>D\u00e9j\u00e0 330 f\u00eates organis\u00e9es<\/h2>\n<p>\u00ab Nous organisions d\u00e9j\u00e0 diff\u00e9rents cours de cuisine et autres workshops, allant de d\u00e9gustation de vin jusqu\u2019au yoga pour femmes enceintes. De fil en aiguille nous nous sommes lanc\u00e9s dans les f\u00eates d\u2019anniversaire \u00bb, explique Elke Van Damme de la Colruyt Group Academy dans le journal Het Nieuwsblad. \u00ab Nous int\u00e9grons \u00e0 chaque fois <a href=\"https:\/\/www.colruytgroupacademy.be\/fr\/fetes-danniversaire\" target=\"_blank\" rel=\"noopener\">une dimension \u00e9ducative <\/a>: il peut s\u2019agir d\u2019astuces pour manger sain ou encore d\u2019une f\u00eate sur le th\u00e8me des exp\u00e9riences scientifiques. Cela change un peu des f\u00eates d\u2019anniversaire au bowling ou dans les plaines de jeux couvertes. \u00bb<\/p>\n<p>\nEn tout cas le concept semble plaire. \u00ab Sans faire trop de publicit\u00e9, nous avons d\u00e9j\u00e0 organis\u00e9 330 f\u00eates pour enfants en quelques mois. Nous avons d\u00e9j\u00e0 des r\u00e9servations pour 2018 \u00bb, se f\u00e9licite Elke Van Damme. Pr\u00e9cisons que les f\u00eates \u2013 180 euros pour 10 enfants \u2013 ne se d\u00e9roulent pas en magasin, mais dans les locaux de la Colruyt Group Academy, notamment \u00e0 Louvain, Grimbergen et Hal. D\u2019ici peu d\u2019autres endroits sont pr\u00e9vus \u00e0 Anvers, Gand et Courtrai.<\/p>\n<h2>\nPas de publicit\u00e9, mais du sponsoring<\/h2>\n<p>Alors que r\u00e9cemment certains experts en m\u00e9dias indiquaient que les enfants avaient du mal \u00e0 faire la distinction entre information et publicit\u00e9, Colruyt tient \u00e0 souligner qu\u2019il n\u2019y aucune ambigu\u00eft\u00e9 \u00e0 ce niveau-l\u00e0 : \u00ab Nous ne faisons pas de publicit\u00e9 pour les produits Colruyt, ni pour notre politique des \u2018prix rouges\u2019. \u00bb<\/p>\n<p>\nToutefois dans le cadre de ces f\u00eates, le groupe collabore avec des sponsors. Ainsi on y sert du champagne pour enfants d\u2019une marque connue et de l\u2019eau d\u2019origine belge, \u00ab afin de pouvoir proposer l\u2019organisation de la f\u00eate \u2013 g\u00e2teaux, boissons, animation et envoi des invitations \u2013 \u00e0 un prix raisonnable \u00bb, pr\u00e9cise le groupe de Hal.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe Colruyt organise des f\u00eates d\u2019anniversaire \u2018\u00e9ducatives\u2019 pour enfants. Cette initiative quelque peu \u00e9trange s\u2019inscrit dans le cadre de la Colruyt Group Academy et semble rencontrer un \u00e9norme succ\u00e8s : il y a d\u00e9j\u00e0 des r\u00e9servations jusqu\u2019en 2018. D\u00e9j\u00e0 330 f\u00eates organis\u00e9es \u00ab Nous organisions d\u00e9j\u00e0 diff\u00e9rents cours de cuisine et autres workshops, allant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt organise des f\u00eates d\u2019anniversaire - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe Colruyt organise des f\u00eates d\u2019anniversaire 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