{"id":17253,"date":"2017-02-23T14:28:44","date_gmt":"2017-02-23T14:28:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-franchises-ont-le-choix-entre-burger-king-et-quick-2\/"},"modified":"2017-02-23T14:28:44","modified_gmt":"2017-02-23T14:28:44","slug":"les-franchises-ont-le-choix-entre-burger-king-et-quick-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-franchises-ont-le-choix-entre-burger-king-et-quick-2\/","title":{"rendered":"Les franchis\u00e9s ont le choix entre Burger King et Quick"},"content":{"rendered":"<p>Burger Brands Belgium (BBB), l\u2019entreprise qui chapeaute <strong>Quick <\/strong>et <strong>Burger King <\/strong>en Belgique et au Luxembourg, a d\u00e9voil\u00e9 ses plans concrets.\u00a0 Les deux cha\u00eenes continueront d\u2019exister en parall\u00e8le et les franchis\u00e9s pourront choisir eux-m\u00eames.<\/p>\n<p><!--break--><\/p>\n<h2>Des plans ambitieux<\/h2>\n<p>Aujourd\u2019hui, Burger Brands Belgium compte 92 restaurants Quick en Belgique et 9 au Luxembourg, mais souhaite \u00ab \u00e9tendre ce nombre \u00e0 120 \u00e9tablissements Quick et Burger King en Belgique et au Luxembourg d\u2019ici cinq ans \u00bb.\u00a0 C\u2019est ce que pr\u00e9cise le dirigeant Kevin Derycke dans le journal francophone l\u2019Echo.\u00a0 Derycke mise sur une r\u00e9partition \u00e9quilibr\u00e9e : donc un soixantaine d\u2019\u00e9tablissements de chaque enseigne.\u00a0 Toutefois, l\u2019objectif est d\u2019ouvrir<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ouverture-de-5-burger-king-belges-en-2017\" target=\"_blank\" rel=\"noopener\"> les cinq \u00e0 sept premiers Burger King encore cette ann\u00e9e<\/a>.<\/p>\n<p>\n\u00a0\u00ab C\u2019est le franchis\u00e9 qui choisira l\u2019enseigne qu\u2019il souhaitera g\u00e9rer \u00e0 l\u2019avenir, mais nous allons poursuivre nos investissements dans l\u2019enseigne Quick.\u00a0 Nous allons d\u2019ailleurs lancer une nouvelle campagne de communication tr\u00e8s bient\u00f4t \u00bb, selon le CEO.<\/p>\n<h2>\u00a0<br \/>\nSortez vos calculettes<\/h2>\n<p>Pour choisir, il faudra bien calculer.\u00a0 Chaque enseigne utilise d\u2019autres conditions financi\u00e8res.\u00a0 Les franchis\u00e9s ont pu les consulter : \u00ab Il y a des pours et des contres \u00bb, explique un franchis\u00e9 \u2013 qui souhaite rester anonyme \u2013 au journal L\u2019Echo.\u00a0 Un Burger King \u2018r\u00e9aliserait un chiffre d\u2019affaires de 4,5 millions d\u2019euros, ce qui repr\u00e9sente plus du double des ventes d\u2019un Quick.\u00a0 Au niveau organisationnel, le Burger King exige plus de personnel \u00bb, pr\u00e9cise-t-il.<\/p>\n<p>\nLes royalties pour l\u2019exploitation d\u2019un Burger King sont \u00e9galement plus \u00e9lev\u00e9es : sur une \u00e9chelle de grandeur de 8% du chiffre d\u2019affaires d\u2019un Burger King, par rapport \u00e0 5% chez Quick.\u00a0 En ce qui concerne l\u2019immobilier, Burger King est plus cher : 12% du chiffre d\u2019affaires des franchis\u00e9s Quick est destin\u00e9 \u00e0 payer le loyer, pour les franchis\u00e9s Burger King, ce pourcentage s\u2019\u00e9l\u00e8ve \u00e0 13%.\u00a0 \u00ab Mais ils nous ont dit que les franchis\u00e9s Burger King doivent moins contribuer aux d\u00e9penses marketing \u00bb, peut-on lire dans le journal \u00e9conomique.\u00a0 Chez Quick, il s\u2019agit de 5,25% du chiffre d\u2019affaires.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burger Brands Belgium (BBB), l\u2019entreprise qui chapeaute Quick et Burger King en Belgique et au Luxembourg, a d\u00e9voil\u00e9 ses plans concrets.\u00a0 Les deux cha\u00eenes continueront d\u2019exister en parall\u00e8le et les franchis\u00e9s pourront choisir eux-m\u00eames. Des plans ambitieux Aujourd\u2019hui, Burger Brands Belgium compte 92 restaurants Quick en Belgique et 9 au Luxembourg, mais souhaite \u00ab \u00e9tendre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les franchis\u00e9s ont le choix entre Burger King et Quick - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Burger Brands Belgium a annonc\u00e9 que les franchis\u00e9s 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