{"id":17268,"date":"2017-02-24T10:29:10","date_gmt":"2017-02-24T10:29:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/exclusif-la-grande-enquete-sur-les-snacks-2\/"},"modified":"2017-02-24T10:29:10","modified_gmt":"2017-02-24T10:29:10","slug":"exclusif-la-grande-enquete-sur-les-snacks-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/exclusif-la-grande-enquete-sur-les-snacks-2\/","title":{"rendered":"Exclusif: la grande enqu\u00eate sur les snacks"},"content":{"rendered":"

Le repas \u00e0 part enti\u00e8re perd-il vraiment du terrain? Quand les consommateurs optent-ils pour des en-cas? La sant\u00e9 joue-t-elle un r\u00f4le croissant? La premi\u00e8re grande \u00e9tude sur les snacks de Food in Mind<\/strong> et iVox <\/strong>apporte des r\u00e9ponses.<\/p>\n

<\/p>\n

\nAnalyse du comportement alimentaire<\/h2>\n

\nAu cours des prochaines semaines, RetailDetail Food <\/strong>publiera des chiffres exclusifs de la grande enqu\u00eate sur les snacks men\u00e9e par Food in Mind et iVox. Tous deux ont examin\u00e9 le comportement de 1.129 Belges \u00e2g\u00e9s de 18 \u00e0 65 ans quant \u00e0 la consommation de snacks. Cette enqu\u00eate a non seulement port\u00e9 sur leur attitude mais aussi sur leur comportement alimentaire: ils ont tenu pendant 7 jours un journal qui a fourni des informations sur pas moins de 23.000 moments de consommation.\u00a0<\/p>\n

\nBien que l\u2019enqu\u00eate date d\u2019ao\u00fbt 2015, ses conclusions demeurent plus que pertinentes. Elles n\u2019ont toutefois encore jamais \u00e9t\u00e9 publi\u00e9es. RetailDetail Food vous en fait part via une s\u00e9rie d\u2019articles exclusifs durant huit semaines.\u00a0
\n\u00a0<\/p>\n

Repas sous pression<\/h2>\n

\nLe fait que les trois repas principaux sont sous pression n\u2019est certes pas un scoop, mais il est int\u00e9ressant de voir cette tendance confirm\u00e9e au travers de chiffres et de pr\u00e9visions. Pr\u00e8s d\u2019un Belge sur trois \u00e2g\u00e9 de 18 \u00e0 65 ans passe au moins une fois par semaine une journ\u00e9e compl\u00e8te sans un repas classique \u00e0 part enti\u00e8re. La moiti\u00e9 des denr\u00e9es consomm\u00e9es consiste en snacks, substituts de repas ou en-cas. Les gens mangent durant toute la journ\u00e9e et une consommation sur trois a lieu \u00e0 l’ext\u00e9rieur. Quatre consommations sur dix ne sont pas pr\u00e9par\u00e9es par le consommateur m\u00eame. Sept consommateurs sur dix ach\u00e8tent des boissons au distributeur et un sur deux s\u2019y approvisionne en snacks.\u00a0<\/p>\n

\nIl ne s\u2019agit pas l\u00e0 de ph\u00e9nom\u00e8nes \u00e9ph\u00e9m\u00e8res, d\u00e9clare le sp\u00e9cialiste en services alimentaires Eddy Bovijn, de Food in Mind. \u00ab Au contraire: si vous demandez aux consommateurs comment ils envisagent l\u2019avenir, ils se voient tout bonnement consommer davantage de snacks. Et leurs enfants encore plus\u2026 Ce sont les \u00ab\u00a0snackers\u00a0\u00bb de demain.
\n\u00a0<\/p>\n

Adapter les concepts alimentaires<\/h2>\n

\n50% des r\u00e9pondants s\u2019attendent \u00e0 manger plus souvent \u00e0 l\u2019ext\u00e9rieur. 32% mangeront davantage d\u2019en-cas. 37% mangeront plus de repas pr\u00e9par\u00e9s. La sant\u00e9 et la commodit\u00e9 jouent un r\u00f4le important \u00e0 cet \u00e9gard. L\u2019impact ira grandissant, tant pour les producteurs que pour les prestataires de services alimentaires et les d\u00e9taillants du secteur Food.\u00a0<\/p>\n

\nLes acteurs des services alimentaires suivent-ils ces tendances? \u00ab\u00a0Les cantines scolaires – \u00e0 la VUB comme \u00e0 l\u2019Alma – indiquent chaque ann\u00e9e que plus de la moiti\u00e9 \u00e0 60% de leurs tickets concernent des snacks\u00a0\u00bb, explique Eddy Bovijn. \u201cMais de nombreuses cuisines collectives traditionnelles dans l\u2019enseignement ou le monde des entreprises ne semblent toujours pas bouger – jusqu\u2019\u00e0 ce que les subsides entrent en jeu\u2026 Mon coll\u00e8gue Jo Hillaert de Food in Mind a r\u00e9cemment sorti une association d\u2019\u00e9coles sup\u00e9rieures des difficult\u00e9s financi\u00e8res en soumettant l\u2019assortiment et les concepts alimentaires \u00e0 une analyse syst\u00e9matique puis en les adaptant aux besoins r\u00e9els de l\u2019\u00e9tudiant moyen.\u00a0\u00bb
\n\u00a0<\/p>\n

D\u00e9finitions<\/h2>\n

\n\u2022\u00a0\u00a0 \u00a0Un repas (\u00e0 part enti\u00e8re) se compose (g\u00e9n\u00e9ralement) de trois \u00e9l\u00e9ments: un produit riche en prot\u00e9ines (viande\/poisson\/volaille ou produit de remplacement), un produit riche en fibres (l\u00e9gumes) et un produit riche en f\u00e9culents (pommes de terre\/p\u00e2tes\/riz).
\n\u2022\u00a0\u00a0 \u00a0Un snack ou substitut de repas n\u2019est pas un repas \u00e0 part enti\u00e8re mais en comporte un ou plusieurs \u00e9l\u00e9ments, par exemple un petit pain fourr\u00e9, une salade, des frites, un wrap, une pitta, un bol de soupe,\u2026
\n\u2022\u00a0\u00a0 \u00a0Un en-cas est un snack sucr\u00e9 ou sal\u00e9 tel qu\u2019on en trouve dans le secteur du d\u00e9tail: barre de chocolat, biscuit, chips, noix et noisettes, fruit, yaourt, p\u00e2tisserie,\u2026<\/p>\n

\u00a0<\/p>\n

\"\"<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Le repas \u00e0 part enti\u00e8re perd-il vraiment du terrain? Quand les consommateurs optent-ils pour des en-cas? La sant\u00e9 joue-t-elle un r\u00f4le croissant? La premi\u00e8re grande \u00e9tude sur les snacks de Food in Mind et iVox apporte des r\u00e9ponses. Analyse du comportement alimentaire Au cours des prochaines semaines, RetailDetail Food publiera des chiffres exclusifs de la […]<\/p>\n","protected":false},"author":1,"featured_media":17265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nExclusif: la grande enqu\u00eate sur les snacks - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Verliest de volwaardige maaltijd echt aan belang? Wanneer kiezen consumenten voor tussendoortjes? Speelt gezondheid een toenemende rol? 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