{"id":17308,"date":"2017-02-28T07:00:40","date_gmt":"2017-02-28T07:00:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-hasselt-terrain-de-jeu-pour-cuisines-virtuelles\/"},"modified":"2017-02-28T07:00:40","modified_gmt":"2017-02-28T07:00:40","slug":"ikea-hasselt-terrain-de-jeu-pour-cuisines-virtuelles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-hasselt-terrain-de-jeu-pour-cuisines-virtuelles\/","title":{"rendered":"Ikea Hasselt, terrain de jeu pour cuisines virtuelles"},"content":{"rendered":"<p>Le g\u00e9ant de l\u2019ameublement <strong>Ikea<\/strong> lance le projet pilote \u2018VR Kitchen Visualizer\u2019, afin d\u2019aider les clients \u00e0 cr\u00e9er leur cuisine de r\u00eave. Le test a lieu dans trois magasins, notamment au\u00a0Canada, en Su\u00e8de et en Belgique, \u00e0 Hasselt plus pr\u00e9cis\u00e9ment.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Deux applications<\/h2>\n<p>Jusqu\u2019 au 20 mai 2017 les clients de ces trois magasins pourront tester deux applications bas\u00e9es sur la r\u00e9alit\u00e9 virtuelle, qui les aideront \u00e0 composer et acheter leur nouvelle cuisine. Si les tests s\u2019av\u00e8rent concluants, les deux applications seront d\u00e9ploy\u00e9es dans d\u2019autres magasins.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab Il s\u2019agit de compl\u00e9ter \u2013 non pas de remplacer \u2013 l\u2019interaction humaine entre le client et le personnel. L\u2019objectif est de simplifier l\u2019assistance \u00e0 l\u2019achat \u00bb, expliquent les d\u00e9monstrateurs des applications. Gr\u00e2ce au \u2018VR Kitchen Visualizer\u2019, l\u2019utilisateur peut cr\u00e9er sa cuisine virtuelle et s\u2019y balader. Le \u2018VR Pancake Kitchen\u2019 fait d\u00e9couvrir de mani\u00e8re interactive au client les diverses possibilit\u00e9s des cuisines Ikea, en lui faisant pr\u00e9parer des cr\u00eapes en mode virtuel.<\/p>\n<p>\u00a0<\/p>\n<h2>Comme dans un jeu vid\u00e9o<\/h2>\n<p>Auparavant\u00a0il \u00e9tait d\u00e9j\u00e0 possible de cr\u00e9er des cuisines en 3D online, mais le \u2018VR Kitchen Visualizer\u2019 va encore plus loin : le casque VR vous donne l\u2019impression d\u2019\u00e9voluer dans un r\u00e9el jeu vid\u00e9o. Rien d\u2019\u00e9tonnant \u00e0 cela, puisque\u00a0pour ce projet Ikea a collabor\u00e9 avec les d\u00e9veloppeurs de la plateforme de jeux vid\u00e9o Steam.<\/p>\n<p>\u00a0<\/p>\n<p>Lors de cette balade virtuelle, le visiteur pourra ouvrir et fermer des armoires et des tiroirs. De plus gr\u00e2ce \u00e0 un positionnement plus bas de\u00a0la cam\u00e9ra, l\u2019application permet de visiter la cuisine \u00e0 hauteur d\u2019enfant : la table para\u00eet soudain \u00e9tonnement haute lorsque vous tentez d\u2019y d\u00e9poser des assiettes\u00a0sans les briser \u2026<\/p>\n<h2>\nDiminuer le stress du choix<\/h2>\n<p>Pourquoi Ikea recourt-il \u00e0 la r\u00e9alit\u00e9 virtuelle et d\u2019autres moyens digitaux dans le processus d\u2019achat ?\u00a0 \u00ab Choisir une cuisine est quelque chose de stressant : tout doit \u00eatre optimal, car c\u2019est une grosse d\u00e9pense \u00bb, expliquent les d\u00e9monstrateurs. \u00ab Nous voulons diminuer ce stress chez le client. \u00bb Sur plan tout est possible, mais les id\u00e9es qui semblent bonnes sur papier, ne le sont pas toujours dans la r\u00e9alit\u00e9. \u00ab Pour bien \u00e9valuer les distances et les espaces de circulation, il est pr\u00e9f\u00e9rable de voir les choses \u2018en vrai\u2019 ou en \u2018r\u00e9alit\u00e9 virtuelle\u2019.<\/p>\n<p>\nLe projet pilote devra d\u00e9terminer si l\u2019exp\u00e9rience VR aide r\u00e9ellement le client mieux \u00e0 visualiser sa cuisine et \u00e0 prendre des d\u00e9cisions plus r\u00e9fl\u00e9chies en \u00e9tant bien inform\u00e9. \u00ab D\u2019autre part nous voulons donner des informations de mani\u00e8re ludique, concernant les distances, les hauteurs, l\u2019ergonomie, la s\u00e9curit\u00e9, \u2026 etc. \u00bb<\/p>\n<p>\u00a0<\/p>\n<h2>Hasselt comme magasin pilote<\/h2>\n<p>Ikea Hasselt est fier d\u2019avoir \u00e9t\u00e9 choisi pour ce projet pilote. \u00ab C\u2019est tout un honneur pour nous de pouvoir participer \u00e0 quelque chose d\u2019aussi r\u00e9volutionnaire et innovant. Pour nous c\u2019est un r\u00e9el d\u00e9fi. \u00bb Mais ce test n\u2019est qu\u2019une premi\u00e8re \u00e9tape : \u00ab Les r\u00e9actions des coll\u00e8gues qui ont d\u00e9j\u00e0 test\u00e9 le syst\u00e8me, sont tr\u00e8s positives, mais maintenant nous attendons de voir comment les clients vivront cette exp\u00e9rience en magasin. Apr\u00e8s le 20 mai nous transmettrons nos commentaires \u00e0 la Su\u00e8de et ensuite nous verrons bien ce qu\u2019il adviendra. \u00bb<\/p>\n<p>\nOutre les passants en magasin, Ikea Hasselt esp\u00e8re \u00e9galement, via la presse et les r\u00e9seaux sociaux, convaincre d\u2019autres personnes de venir faire le test. \u00ab Chaque ann\u00e9e 80.000 personnes viennent planifier une cuisine chez Ikea, dont la moiti\u00e9 passent \u00e0 l\u2019achat. Ces applications permettront de faciliter ce processus. \u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant de l\u2019ameublement Ikea lance le projet pilote \u2018VR Kitchen Visualizer\u2019, afin d\u2019aider les clients \u00e0 cr\u00e9er leur cuisine de r\u00eave. Le test a lieu dans trois magasins, notamment au\u00a0Canada, en Su\u00e8de et en Belgique, \u00e0 Hasselt plus pr\u00e9cis\u00e9ment. \u00a0 Deux applications Jusqu\u2019 au 20 mai 2017 les clients de ces trois magasins pourront [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea Hasselt, terrain de jeu pour cuisines virtuelles - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea lance le projet pilote \u2018VR Kitchen Visualizer\u2019, afin d\u2019aider les clients \u00e0 cr\u00e9er leur cuisine de r\u00eave. 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