{"id":17319,"date":"2017-02-28T10:15:45","date_gmt":"2017-02-28T10:15:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/desaccord-strategique-au-sein-de-la-direction-dunilever\/"},"modified":"2017-02-28T10:15:45","modified_gmt":"2017-02-28T10:15:45","slug":"desaccord-strategique-au-sein-de-la-direction-dunilever","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/desaccord-strategique-au-sein-de-la-direction-dunilever\/","title":{"rendered":"D\u00e9saccord strat\u00e9gique au sein de la direction d\u2019Unilever"},"content":{"rendered":"<p>La direction d\u2019<strong>Unilever <\/strong>serait en conflit en raison de visions strat\u00e9giques divergentes. Les actionnaires britanniques souhaiteraient mettre davantage l\u2019accent sur la valeur actionnariale, alors que les actionnaires n\u00e9erlandais pr\u00e9f\u00e8rent un parcours\u00a0durable \u00e0 long terme.<\/p>\n<p><!--break--><\/p>\n<h2>A la suite de l\u2019offre de reprise de Kraft Heinz<\/h2>\n<p>Le groupe anglo-n\u00e9erlandais Unilever, sous la direction du CEO Paul Polman, se concentre pour l\u2019instant sur un parcours durable, qui devrait porter ses fruits \u00e0 long terme. Le CEO s\u2019est notamment fix\u00e9 pour objectif de rendre l\u2019entreprise neutre en \u00e9nergie d\u2019ici 2020, bien qu\u2019il ait laiss\u00e9 entendre qu\u2019il n\u2019\u00e9tait pas oppos\u00e9 \u00e0 un changement de cap. Certains actionnaires estiment en effet que ces investissements se font au d\u00e9triment des b\u00e9n\u00e9fices \u00e0 court terme.<\/p>\n<p>\nLes discussions concernant le cap \u00e0 suivre par le groupe font suite \u00e0 l\u2019offre de reprise de Kraft Heinz, rejet\u00e9e par Unilever parce que jug\u00e9e insuffisante. L\u2019augmentation de la rentabilit\u00e9 pourrait l\u00e0 aussi jouer un r\u00f4le : si la rentabilit\u00e9 augmente, la valeur de l\u2019entreprise elle aussi augmente, ce qui rend une \u00e9ventuelle reprise plus difficile. Dans un communiqu\u00e9 concernant cette reprise Unilever affirme que l\u2019offre de Kraft Heinz a d\u00e9clench\u00e9 les discussions concernant l\u2019augmentation des b\u00e9n\u00e9fices \u00e0 courte terme.<\/p>\n<h2>\nScission<\/h2>\n<p>En outre certains actionnaires plaident pour une \u00e9ventuelle scission de l\u2019entreprise en deux entit\u00e9s. L\u00e0 aussi cela pourrait augmenter la valeur actionnariale, car des entit\u00e9s s\u00e9par\u00e9es valent souvent plus que des entit\u00e9s faisant partie d\u2019un m\u00eame groupe. Il s\u2019agit de la m\u00eame tactique que celle appliqu\u00e9e par l\u2019allemand Metro Group qui a scind\u00e9 son groupe en deux entit\u00e9s (food et \u00e9lectronique grand public).<\/p>\n<p>\nLes m\u00e9dias \u00e9voque \u00e9galement un conflit entre le CEO Paul Polman et le CFO Graeme Pitkethly. Ce dernier, tout comme les actionnaires (britanniques), plaident pour une augmentation des b\u00e9n\u00e9fices \u00e0 court terme.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La direction d\u2019Unilever serait en conflit en raison de visions strat\u00e9giques divergentes. Les actionnaires britanniques souhaiteraient mettre davantage l\u2019accent sur la valeur actionnariale, alors que les actionnaires n\u00e9erlandais pr\u00e9f\u00e8rent un parcours\u00a0durable \u00e0 long terme. A la suite de l\u2019offre de reprise de Kraft Heinz Le groupe anglo-n\u00e9erlandais Unilever, sous la direction du CEO Paul Polman, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9saccord strat\u00e9gique au sein de la direction d\u2019Unilever - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La direction d\u2019Unilever serait en conflit en raison de visions strat\u00e9giques divergentes. 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