SPF Economie\u00a0 dans sa derni\u00e8re \u00e9tude <\/a>concernant le commerce de d\u00e9tail alimentaire en libre-service.<\/p>\nToutefois il ne s\u2019agit pas l\u00e0 d\u2019un ph\u00e9nom\u00e8ne purement bruxellois, mais plut\u00f4t urbain, comme l\u2019indique l\u2019analyse d\u00e9taill\u00e9e. Depuis quelques ann\u00e9es on constate une augmentation du nombre de sup\u00e9rettes dans la plupart des grandes villes belges. Elles y remplacent progressivement les magasins de proximit\u00e9 traditionnels : entre 2005 et 2010 le nombre de sup\u00e9rettes \u00e0 Anvers a progress\u00e9 de 38 \u00e0 51 , \u00e0 Gand de 23 \u00e0 31, \u00e0 Li\u00e8ge de 19 \u00e0 24, \u00e0 Charleroi de 11 \u00e0 14 et \u00e0 Namur de 12 \u00e0 16.<\/p>\n
Souvent les m\u00e9nages \u00e0 deux revenus par manque de temps r\u00e9partissent leurs courses sur plusieurs moments d\u2019achat dans la semaine, avant et apr\u00e8s les heures de travail et optent pour des magasins proches de leur domicile ou leur lieu de travail. Les magasins de proximit\u00e9 modernes en libre-service \u2013 g\u00e9n\u00e9ralement des franchis\u00e9s en collaboration avec les grandes cha\u00eenes \u2013 r\u00e9pondent parfaitement \u00e0 ce besoin, selon le SPF Economie.<\/p>\n
\u00a0<\/p>\n
10% de surface de vente en moins \u00e0 Bruxelles, 10% de plus dans le reste du pays<\/h2>\n
Le nombre de supermarch\u00e9s et hypermarch\u00e9s dans la R\u00e9gion wallonne et flamande a augment\u00e9 entre 2005 et 2010. Fin 2010 la Flandre comptait 1.508 supermarch\u00e9s,\u00a0 couvrant une surface de vente de 1.425.375 m\u00b2, et 48 hypermarch\u00e9s, d\u2019une surface totale d\u2019environ 295.500 m\u00b2. En Wallonie le nombre s\u2019\u00e9levait \u00e0 896 supermarch\u00e9s (898.950 m\u00b2) et 36 hypermarch\u00e9s (282.775 m\u00b2), alors que Bruxelles se limitait \u00e0 144 supermarch\u00e9s et 8 hypermarch\u00e9s.<\/p>\n
La surface moyenne de la totalit\u00e9 des commerces alimentaires a grimp\u00e9 d\u2019un peu plus de 10% tant en Flandre qu\u2019en Wallonie durant cette p\u00e9riode, alors qu\u2019on constate la tendance inverse dans la R\u00e9gion bruxelloise o\u00f9 la surface moyenne a diminu\u00e9 d\u2019un peu plus de 10%. A titre comparatif : les 267.605 m\u00b2 de surface commerciale suppl\u00e9mentaire en Flandre durant ces cinq derni\u00e8res ann\u00e9es, \u00e9quivaut \u00e0 53 terrains de foot.<\/p>\n
A signaler \u00e9galement que la province d\u2019Anvers avec ses 593 sup\u00e9rettes, supermarch\u00e9s et hypermarch\u00e9s\u00a0 compte le plus de commerces alimentaires en libre-service, suivie de la Flandre-Orientale (503) et la Flandre-Occidentale (467). Le Luxembourg est la lanterne rouge avec 118 commerces de ce type.<\/p>\n
\n
Bonne et mauvaise nouvelle<\/h2>\n
Bien que cette augmentation du nombre de magasins soit une bonne nouvelle pour les consommateurs, pour le secteur il y a le revers de la m\u00e9daille. Si la surface de vente totale progresse plus rapidement que les chiffres de vente, la rentabilit\u00e9 d\u00e9clinera.
\u00a0
\u00ab Il est vrai que la rentabilit\u00e9 a baiss\u00e9 par rapport \u00e0 il y a 10 ans \u00bb, confirme Luc Ardies d\u2019Unizo dans le journal De Standaard. Le b\u00e9n\u00e9fice net en moyenne s\u2019\u00e9l\u00e8ve \u00e0 peine de 2 \u00e0 2,5% sur le chiffre d\u2019affaires. Selon Peter Vandenberghe de la f\u00e9d\u00e9ration du commerce Comeos m\u00eame ce faible pourcentage semble trop optimiste : \u00ab Sur un caddie de 50 euros de produits, le commer\u00e7ant ne gagne pas plus de 75 cents \u00bb, affirme-t-il. Si l\u2019on fait le calcul, cela revient \u00e0 une rentabilit\u00e9 d\u2019\u00e0 peine 1,5%.<\/p>\n
Pourtant Comeos ne voit pas cette situation d\u2019un si mauvais \u0153il : l\u2019augmentation de la surface de vente \u00ab prouve que les commer\u00e7ants belges r\u00e9pondent aux besoins du client. La concurrence fonctionne bien. Le Belge a l\u2019habitude de ne pas se limiter \u00e0 une seule cha\u00eene de magasins, et cela se voit. Le paysage commercial belge est plus sain qu\u2019aux Pays-Bas, o\u00f9 les prix sont plus bas, mais o\u00f9 les grandes cha\u00eenes font dispara\u00eetre les petites \u00bb.<\/p>\n
\u00a0<\/p>\n
\u00a0<\/p>\n
Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n\u00a0<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Progression des sup\u00e9rettes dans les grandes villes Entre 2005 et 2010 le nombre de sup\u00e9rettes dans la R\u00e9gion de Bruxelles-Capitale a augment\u00e9 de pas moins de 47% (de 90 \u00e0 132), alors que leur nombre ne cesse de diminuer en Flandre et en Wallonie (respectivement -8% et -3%). C\u2019est ce que r\u00e9v\u00e8lent\u00a0 les chiffres du […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\n
3,4 millions de m\u00b2 de surface de vente dans le commerce alimentaire belge - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/34-millions-de-m\u00b2-de-surface-de-vente-dans-le-commerce-alimentaire-belge\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3,4 millions de m\u00b2 de surface de vente dans le commerce alimentaire belge - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Progression des sup\u00e9rettes dans les grandes villes Entre 2005 et 2010 le nombre de sup\u00e9rettes dans la R\u00e9gion de Bruxelles-Capitale a augment\u00e9 de pas moins de 47% (de 90 \u00e0 132), alors que leur nombre ne cesse de diminuer en Flandre et en Wallonie (respectivement -8% et -3%). 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