{"id":17369,"date":"2017-03-02T09:24:49","date_gmt":"2017-03-02T09:24:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/cartamundi-va-produire-la-pate-a-modeler-play-doh\/"},"modified":"2017-03-02T09:24:49","modified_gmt":"2017-03-02T09:24:49","slug":"cartamundi-va-produire-la-pate-a-modeler-play-doh","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/cartamundi-va-produire-la-pate-a-modeler-play-doh\/","title":{"rendered":"Cartamundi va produire la p\u00e2te \u00e0 modeler Play-Doh"},"content":{"rendered":"<p><strong>Cartamundi<\/strong>, le sp\u00e9cialiste des cartes \u00e0 jouer bas\u00e9 \u00e0 Turnhout, et le g\u00e9ant des jouets am\u00e9ricain <strong>Hasbro<\/strong> ont conclu un accord concernant la fabrication de la p\u00e2te \u00e0 modeler <strong>Play-Doh<\/strong>. D\u2019ici peu la production d\u00e9m\u00e9nagera vers une usine de Cartamundi.<\/p>\n<p><!--break--><\/p>\n<h2>\u00ab Tr\u00e8s fiers \u00bb<\/h2>\n<p>Jusqu\u2019\u00e0 pr\u00e9sent Hasbro fait fabriquer sa p\u00e2te \u00e0 modeler Play-Doh en Turquie et en Chine, mais d\u2019ici peu la production d\u00e9m\u00e9nagera vers une usine de Cartamundi aux Etats-Unis. Le fabricant belge de carte \u00e0 jouer y a repris deux usines de la multinationale am\u00e9ricaine en 2015. Le CEO Chris van Doorslaer est heureux que son entreprise reprenne Play-Doh, apr\u00e8s avoir d\u00e9j\u00e0 repris Monopoly, entre autres : \u00ab L\u2019ajout de Play-Doh renforcera notre collaboration et correspond parfaitement \u00e0 notre strat\u00e9gie qui consiste \u00e0 grandir avec nos clients \u00bb, explique le CEO dans Made in Kempen.<\/p>\n<p>\nCartamundi a d\u00e9j\u00e0 cr\u00e9\u00e9 30 nouveaux emplois dans l\u2019usine du Massachusetts depuis la reprise et la production de Play-Doh permettra d\u2019en cr\u00e9er 20 de plus. Au total l\u2019usine emploiera alors environ 480 personnes. Depuis que Cartamundi y tient les r\u00eanes, l\u2019usine a enregistr\u00e9 une croissance de 13 ,5%.<\/p>\n<p>\n\u00ab Nous revoyons r\u00e9guli\u00e8rement notre strat\u00e9gie de \u2018global sourcing\u2019 et concluons des accords pour optimaliser la production \u00bb, explique le CEO de Hasbro Brian Goldner. \u00ab Nous ne disposons pas de nos propres usines, mais nous faisons fabriquer nos produits aupr\u00e8s d\u2019un r\u00e9seau mondial de partenaires. Ce mod\u00e8le nous permet de conclure des accords lorsque\u00a0 des opportunit\u00e9s se pr\u00e9sentent. \u00bb<\/p>\n<h2>\nLeader du march\u00e9<\/h2>\n<p>Cartamundi est d\u00e9j\u00e0 leader du march\u00e9 dans le domaine de la production de carte \u00e0 jouer et de cartes pour jeux, mais souhaite \u00e9galement devenir num\u00e9ro un dans la fabrication de jeux de plateau. Pour ce faire le groupe belge a repris deux usines de Hasbro en 2015. \u00ab Nous consid\u00e9rons cela comme un jalon dans l\u2019histoire de notre entreprise \u00bb, affirmait Van Doorslaer \u00e0 l\u2019\u00e9poque. \u00ab Grace \u00e0 cette reprise nous deviendrons \u00e9galement leader mondial dans la production de jeux de plateau. \u00bb<\/p>\n<p>\nHasbro pour sa part avait d\u00e9cid\u00e9 de vendre ses unit\u00e9s de production, afin de pouvoir se concentrer sur le d\u00e9veloppement de ses marques.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cartamundi, le sp\u00e9cialiste des cartes \u00e0 jouer bas\u00e9 \u00e0 Turnhout, et le g\u00e9ant des jouets am\u00e9ricain Hasbro ont conclu un accord concernant la fabrication de la p\u00e2te \u00e0 modeler Play-Doh. D\u2019ici peu la production d\u00e9m\u00e9nagera vers une usine de Cartamundi. \u00ab Tr\u00e8s fiers \u00bb Jusqu\u2019\u00e0 pr\u00e9sent Hasbro fait fabriquer sa p\u00e2te \u00e0 modeler Play-Doh en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cartamundi va produire la p\u00e2te \u00e0 modeler Play-Doh - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cartamundi, le sp\u00e9cialiste des cartes \u00e0 jouer bas\u00e9 \u00e0 Turnhout, et le g\u00e9ant des jouets am\u00e9ricain Hasbro ont conclu un accord concernant la fabrication de la p\u00e2te \u00e0 modeler Play-Doh. 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