{"id":17400,"date":"2017-03-03T09:29:00","date_gmt":"2017-03-03T09:29:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aldi-se-lance-dans-la-vente-en-ligne-en-chine\/"},"modified":"2017-03-03T09:29:00","modified_gmt":"2017-03-03T09:29:00","slug":"aldi-se-lance-dans-la-vente-en-ligne-en-chine","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-se-lance-dans-la-vente-en-ligne-en-chine\/","title":{"rendered":"Aldi se lance dans la vente en ligne en Chine"},"content":{"rendered":"<p>Le discounter allemand <strong>Aldi <\/strong>se lance dans la vente en ligne en Chine ce mois-ci.\u00a0 La vente concerne quelques produits allemands, dont le vin, les snacks et les produits de petit-d\u00e9jeuner.\u00a0 Elle se fera sur Tmall Global, la plateforme d\u2019<strong>Alibaba<\/strong>.<\/p>\n<p><!--break--><\/p>\n<h2>Made in Germany<\/h2>\n<p>A partir du 20 mars, Aldi proposera un assortiment r\u00e9duit, il est possible que cela ne concernera qu\u2019un seul produit, \u00e0 un public limit\u00e9.\u00a0 A partir du 25 avril, un assortiment plus large devrait \u00eatre disponible pour tous.\u00a0 Dans le magasin Aldi sur Tmall, les consommateurs chinois trouveront quelques <a href=\"http:\/\/www.reuters.com\/article\/us-aldi-china-idUSKBN1691DX\" target=\"_blank\" rel=\"noopener\">marques de distributeur de l\u2019enseigne Aldi<\/a>.\u00a0 Selon Terry von Bibra, manager Alibaba Europe, les consommateurs chinois s\u2019int\u00e9ressent de plus en plus aux produits allemands.\u00a0 Le pas vers la Chine est entrepris par Aldi S\u00fcd qui d\u00e9tient \u00e9galement les magasins am\u00e9ricains, australiens et britanniques.<\/p>\n<p>\nAu mois de novembre dernier, Aldi avait d\u00e9j\u00e0 annonc\u00e9 avoir des projets de lancement dans la vente en ligne en Chine.\u00a0 A l\u2019\u00e9poque, certains fournisseurs australiens <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ouverture-d%E2%80%99un-webshop-chinois-d%E2%80%99aldi-d%E2%80%99ici-peu\" target=\"_blank\" rel=\"noopener\">auraient \u00e9t\u00e9 mis au courant du projet<\/a>.\u00a0 Aujourd\u2019hui, on peut se demander si les produits qui seront vendus en Chine ont r\u00e9ellement encore un caract\u00e8re allemand.<\/p>\n<p>\nD\u2019autres retailers se sont \u00e9galement lanc\u00e9s sur le march\u00e9 chinois via la plateforme Tmall.\u00a0 En 2015, Amazon ouvrait d\u00e9j\u00e0 un webshop sur Tmall, m\u00eame si Alibaba est le principal concurrent d\u2019Amazon dans le monde.\u00a0 Ahold Delhaize a \u00e9galement exp\u00e9riment\u00e9 la vente de produits n\u00e9erlandais sur cette m\u00eame plateforme.\u00a0 En d\u00e9but d\u2019ann\u00e9e, le projet-pilote a n\u00e9anmoins jet\u00e9 l\u2019\u00e9pong\u00e9 apr\u00e8s an d\u2019existence.\u00a0 Selon Ahold Delhaize, il avait \u00e9t\u00e9 suffisamment instructif.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le discounter allemand Aldi se lance dans la vente en ligne en Chine ce mois-ci.\u00a0 La vente concerne quelques produits allemands, dont le vin, les snacks et les produits de petit-d\u00e9jeuner.\u00a0 Elle se fera sur Tmall Global, la plateforme d\u2019Alibaba. Made in Germany A partir du 20 mars, Aldi proposera un assortiment r\u00e9duit, il est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi se lance dans la vente en ligne en Chine - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le discounter allemand Aldi se lance dans la vente en ligne en Chine ce mois-ci. 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