{"id":1743,"date":"2012-06-08T09:47:12","date_gmt":"2012-06-08T09:47:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/heineken-reprend-la-cidrerie-stassen\/"},"modified":"2012-06-08T09:47:12","modified_gmt":"2012-06-08T09:47:12","slug":"heineken-reprend-la-cidrerie-stassen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-reprend-la-cidrerie-stassen\/","title":{"rendered":"Heineken reprend la cidrerie Stassen"},"content":{"rendered":"<h2>Fusion de deux g\u00e9ants du cidre<\/h2>\n<p>Alexis Nasard, directeur commercial de Heineken, esp\u00e8re que Stassen contribuera \u00e0 renforcer la position de Heineken sur <strong>le march\u00e9 du cidre en pleine croissance<\/strong> : \u00ab Les consommateurs de par le monde appr\u00e9cient de plus en plus le cidre et son go\u00fbt unique et rafra\u00eechissant. A pr\u00e9sent nous sommes bien plac\u00e9s pour exploiter cette tendance \u00bb.<\/p>\n<p>Pour Stassen aussi cette reprise comporte des avantages, comme l\u2019explique l\u2019administrateur d\u00e9l\u00e9gu\u00e9 Philippe Stassen : \u00ab Gr\u00e2ce \u00e0 cette int\u00e9gration, notre soci\u00e9t\u00e9 deviendra<strong> le centre de Recherche et d\u00e9veloppement\u00a0 (R&amp;D)<\/strong> de Heineken dans le domaine du cidre.\u00a0 Ainsi nous renfor\u00e7ons notre position de leader dans le segment premium du march\u00e9. C\u2019est une chance unique pour nos collaborateurs et pour notre cidrerie d\u2019Aubel, qui pourra ainsi se manifester davantage au niveau international \u00bb.<\/p>\n<h2>\n<br \/>Omnipr\u00e9sence dans les Irish Pubs<\/h2>\n<p>La pr\u00e9sence de Heineken dans le segment du cidre ne date pas d\u2019aujourd\u2019hui : les marques <strong>Strongbow<\/strong> et <strong>Bulmers<\/strong>, bien connues de tout un chacun fr\u00e9quentant les Irish Pubs, faisaient d\u00e9j\u00e0 partie de son portefeuille. D\u2019autre part\u00a0 le brasseur hollandais n\u2019en est pas \u00e0 sa premi\u00e8re reprise en Belgique : pr\u00e9c\u00e9demment il avait d\u00e9j\u00e0 rachet\u00e9 les brasseries Affligem et Alken-Maes.<\/p>\n<p>Stassen est r\u00e9put\u00e9 principalement\u00a0 pour ses cidres aromatis\u00e9s, mais d\u00e9tient \u00e9galement entre autres <strong>Kidibul<\/strong>, le champagne pour enfants. Avec ses 60 hectares de vergers, l\u2019entreprise, fond\u00e9e il y a d\u00e9j\u00e0 117 ans, r\u00e9colte plus de 5000 tonnes de pommes par an et est ainsi l\u2019un des principaux producteurs de cidre en Europe.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fusion de deux g\u00e9ants du cidre Alexis Nasard, directeur commercial de Heineken, esp\u00e8re que Stassen contribuera \u00e0 renforcer la position de Heineken sur le march\u00e9 du cidre en pleine croissance : \u00ab Les consommateurs de par le monde appr\u00e9cient de plus en plus le cidre et son go\u00fbt unique et rafra\u00eechissant. A pr\u00e9sent nous sommes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken reprend la cidrerie Stassen - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-reprend-la-cidrerie-stassen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken reprend la cidrerie Stassen - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Fusion de deux g\u00e9ants du cidre Alexis Nasard, directeur commercial de Heineken, esp\u00e8re que Stassen contribuera \u00e0 renforcer la position de Heineken sur le march\u00e9 du cidre en pleine croissance : \u00ab Les consommateurs de par le monde appr\u00e9cient de plus en plus le cidre et son go\u00fbt unique et rafra\u00eechissant. 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