{"id":17458,"date":"2017-03-06T13:54:49","date_gmt":"2017-03-06T13:54:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/hellofresh-ouvre-un-pop-a-londres\/"},"modified":"2017-03-06T13:54:49","modified_gmt":"2017-03-06T13:54:49","slug":"hellofresh-ouvre-un-pop-a-londres","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-ouvre-un-pop-a-londres\/","title":{"rendered":"HelloFresh ouvre un pop-up \u00e0 Londres"},"content":{"rendered":"<p>Le distributeur de box repas <strong>HelloFresh<\/strong> a ouvert un pop-up store \u00e0 Londres. La boutique \u00e9ph\u00e9m\u00e8re, situ\u00e9e dans la gare Old Street, sera ouverte durant tout le mois de mars.<\/p>\n<p><!--break--><\/p>\n<h2>HelloFresh f\u00eate ses cinq ans<\/h2>\n<p>Les passants peuvent y acheter les ingr\u00e9dients des recettes les plus populaires de HelloFresh. Une bo\u00eete comportant un repas co\u00fbte 10 livres sterling. 10% des revenus du pop-up seront offerts \u00e0 Felix Project, une organisation qui s\u2019efforce de limiter le gaspillage alimentaire. En novembre HelloFresh avait d\u00e9j\u00e0 organis\u00e9 une initiative similaire durant quelques jours \u00e0 la gare de Waterloo et avait alors revers\u00e9 l\u2019int\u00e9gralit\u00e9 des gains \u00e0 Felix Project.<\/p>\n<p>\nLe pop-up s\u2019inscrit dans le cadre de la c\u00e9l\u00e9bration du cinqui\u00e8me anniversaire de HelloFresh. La boutique sert des cocktails non-alcoolis\u00e9s et organise des actions promotionnelles pour encourager les ventes, avec notamment la possibilit\u00e9 de gagner des box gratuites et un voyage \u00e0 Florence.<\/p>\n<h2>\nDavantage de flexibilit\u00e9 pour l\u2019enl\u00e8vement<\/h2>\n<p>Pourtant ce pop-up est plus qu\u2019un coup publicitaire, il s\u2019agit \u00e9galement de tester le succ\u00e8s d\u2019un point de vente physique. \u00ab L\u2019ouverture de notre premier espace commercial repr\u00e9sente une p\u00e9riode passionnante pour notre entreprise \u00bb, explique le CEO Ian Marsh. \u00ab <a href=\"http:\/\/www.thegrocer.co.uk\/channels\/hello-fresh-launches-east-london-pop-up\/549271.article\" target=\"_blank\" rel=\"noopener\">Nous r\u00e9pondons \u00e0 une demande des clients <\/a>qui souhaitaient davantage de flexibilit\u00e9 pour le retrait de leur box repas en rentrant chez eux. \u00bb<\/p>\n<p>\nLanc\u00e9 en 2012 au Royaume-Uni, HelloFresh est aujourd\u2019hui actif dans neuf pays et compte environ 850.000 abonn\u00e9s.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le distributeur de box repas HelloFresh a ouvert un pop-up store \u00e0 Londres. La boutique \u00e9ph\u00e9m\u00e8re, situ\u00e9e dans la gare Old Street, sera ouverte durant tout le mois de mars. HelloFresh f\u00eate ses cinq ans Les passants peuvent y acheter les ingr\u00e9dients des recettes les plus populaires de HelloFresh. Une bo\u00eete comportant un repas co\u00fbte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17458","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HelloFresh ouvre un pop-up \u00e0 Londres - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le distributeur de box repas HelloFresh a ouvert un pop-up store \u00e0 Londres. 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