{"id":17600,"date":"2017-03-10T11:06:09","date_gmt":"2017-03-10T11:06:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/lego-est-le-plus-grand-fabricant-de-jouets-au-monde-une-premiere\/"},"modified":"2017-03-10T11:06:09","modified_gmt":"2017-03-10T11:06:09","slug":"lego-est-le-plus-grand-fabricant-de-jouets-au-monde-une-premiere","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/lego-est-le-plus-grand-fabricant-de-jouets-au-monde-une-premiere\/","title":{"rendered":"Lego est le plus grand fabricant de jouets au monde, une premi\u00e8re"},"content":{"rendered":"<p>L\u2019entreprise danoise <strong>Lego Group <\/strong>a \u00e0 nouveau enregistr\u00e9 de la croissance au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e.\u00a0 Pour la premi\u00e8re fois de son histoire, elle peut se nommer le plus grand fabricant de jouets au monde, et succ\u00e8de ainsi \u00e0 <strong>Mattel<\/strong>.<\/p>\n<p><!--break--><\/p>\n<h2>La croissance en Europe<\/h2>\n<p>En 2016, le chiffre d\u2019affaires de Lego a progress\u00e9 de 6 pour cent \u00e0 5,1 milliards exprim\u00e9s en euros.\u00a0 Les chiffres de Lego d\u00e9passent ainsi ceux de Mattel qui a vu son chiffre d\u2019affaires baisser \u00e0 4,9 milliards d\u2019euros.\u00a0 Le b\u00e9n\u00e9fice net de Lego a l\u00e9g\u00e8rement augment\u00e9 \u00e0 1,24 milliards d\u2019euros.<\/p>\n<p>\nMalgr\u00e9 les bons r\u00e9sultats, le CFO John Goodwin affirme ne pas se pr\u00e9occuper des chiffres.\u00a0 \u00ab Nous voulons simplement acc\u00e9der au plus grand nombre d\u2019enfants dans le monde \u00bb, pr\u00e9cise-t-il.<\/p>\n<p>\nCela fait d\u00e9j\u00e0 quelques ann\u00e9es que Lego est en train de revenir en force.\u00a0 En 2013, le chiffre d\u2019affaires affichait 3,36 milliards d\u2019euros, et depuis, ce chiffre a presque augment\u00e9 de moiti\u00e9.\u00a0 Ces derni\u00e8res ann\u00e9es, Lego a surtout progress\u00e9 aux Etats-Unis mais la croissance commence malgr\u00e9 tout \u00e0 y stagner.\u00a0 Par contre, la marque continue sa progression en Europe et en Asie.<\/p>\n<p>\n\u00a0\u00ab Nous en sommes tr\u00e8s contents puisque cela fait des d\u00e9cennies que nous sommes actifs en Europe et que notre taux de p\u00e9n\u00e9tration y est tr\u00e8s \u00e9lev\u00e9 \u00bb, selon Goodwin.\u00a0 Lego affiche de bons r\u00e9sultats surtout gr\u00e2ce aux licences avec Disney et DC Comics.\u00a0 Les deux films Star Wars, qui sont la propri\u00e9t\u00e9 de Disney, ont propuls\u00e9 la vente de certains mod\u00e8les.\u00a0 Cela fait longtemps que Lego ne mise plus uniquement sur les enfants, mais \u00e9galement sur les adultes qui, par nostalgie, tentent de retrouver les jouets de leur enfance.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019entreprise danoise Lego Group a \u00e0 nouveau enregistr\u00e9 de la croissance au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e.\u00a0 Pour la premi\u00e8re fois de son histoire, elle peut se nommer le plus grand fabricant de jouets au monde, et succ\u00e8de ainsi \u00e0 Mattel. La croissance en Europe En 2016, le chiffre d\u2019affaires de Lego a progress\u00e9 de 6 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lego est le plus grand fabricant de jouets au monde, une premi\u00e8re - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019entreprise danoise Lego Group a \u00e0 nouveau enregistr\u00e9 de la croissance au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e. 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