{"id":17619,"date":"2017-03-10T16:12:10","date_gmt":"2017-03-10T16:12:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/sprite-zero-se-substitue-au-sprite-classique-aux-pays-bas\/"},"modified":"2017-03-10T16:12:10","modified_gmt":"2017-03-10T16:12:10","slug":"sprite-zero-se-substitue-au-sprite-classique-aux-pays-bas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/sprite-zero-se-substitue-au-sprite-classique-aux-pays-bas\/","title":{"rendered":"Sprite Zero se substitue au Sprite classique aux Pays-Bas"},"content":{"rendered":"<p><strong>Coca-Cola<\/strong> va cesser la vente du <strong>Sprite <\/strong>classique aux Pays-Bas.\u00a0\u00a0 En remplacement, elle proposera le Sprite Zero, la variante sans sucre et sans calories, qui sera dor\u00e9navant le Sprite normal.\u00a0 Il s\u2019agit d\u2019une primeur mondiale pour Coca-Cola.<\/p>\n<p><!--break--><\/p>\n<h2>Un focus sur les variantes saines<\/h2>\n<p>Le fabricant de sodas a pris cette d\u00e9cision parce que les consommateurs se d\u00e9tachent de plus en plus des bombes sucr\u00e9es typiques comme le Sprite original, et optent pour des variantes plus saines.\u00a0 Coca-Cola a choisi de mener un projet pilote aux Pays-Bas parce que la Hollande fait partie des pays du monde dont les habitants sont les plus soucieux de leur sant\u00e9, selon l\u2019entreprise.<\/p>\n<p>\n\u00a0\u00ab Si ce projet rencontre le succ\u00e8s escompt\u00e9 aux Pays-Bas, il est probable que cent autres pays soient pr\u00eats \u00e0 tenter la m\u00eame aventure \u00bb, pr\u00e9cise Richard Schlasberg, General Manager Netherlands.\u00a0 La d\u00e9cision n\u2019est pas en lien avec les mauvais chiffres de ventes de Sprite qui, selon Coca-Cola, r\u00e9alisait de bons r\u00e9sultats en 2015 et 2016.<\/p>\n<p>\nCes derni\u00e8res ann\u00e9es, Coca-Cola s\u2019est de plus en plus concentr\u00e9 sur les variantes saines de ses boissons, avec les versions Zero et de nouveaux sodas comme Finley qui contiennent moins de sucre.\u00a0 \u00ab Le Coca-Cola classique nous a beaucoup apport\u00e9 et continuera d\u2019exister, mais \u00e0 lui seul, il ne repr\u00e9sente plus l\u2019avenir de notre entreprise \u00bb, affirme Jaap Wassink, directeur de l\u2019embouteilleur Coca-Cola European Partners (CCEP) Nederland.<\/p>\n<h2>\nLes ventes de sodas sont sous pression<\/h2>\n<p>La consommation des sodas aux Pays-Bas est en chute libre depuis quelques ann\u00e9es.\u00a0 En 2011, le N\u00e9erlandais moyen consommait 102,6 litres par an.\u00a0 En 2015, le compteur n\u2019affichait plus que 91,5 litres.\u00a0 Pour l\u2019instant, un tiers du chiffre d\u2019affaires de CCEP Nederland provient de boissons qui ne contiennent que peu ou pas de calories et selon l\u2019entreprise, cette tendance ne fera qu\u2019augmenter.<\/p>\n<p>\nD\u2019ici 2020, Coca-Cola va r\u00e9duire de 15 pour cent le nombre de calories par 100 ml de produit vendu par rapport \u00e0 l\u2019ann\u00e9e 2012.\u00a0 Chez <strong>PepsiCo <\/strong>aussi, les sodas contiendront moins de sucre \u00e0 l\u2019avenir.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola va cesser la vente du Sprite classique aux Pays-Bas.\u00a0\u00a0 En remplacement, elle proposera le Sprite Zero, la variante sans sucre et sans calories, qui sera dor\u00e9navant le Sprite normal.\u00a0 Il s\u2019agit d\u2019une primeur mondiale pour Coca-Cola. Un focus sur les variantes saines Le fabricant de sodas a pris cette d\u00e9cision parce que les consommateurs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sprite Zero se substitue au Sprite classique aux Pays-Bas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Coca-Cola va cesser la vente Sprite classique aux Pays-Bas. 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