{"id":17662,"date":"2017-03-14T15:28:55","date_gmt":"2017-03-14T15:28:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/delhaize-fete-ses-150-ans-2\/"},"modified":"2017-03-14T15:28:55","modified_gmt":"2017-03-14T15:28:55","slug":"delhaize-fete-ses-150-ans-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-fete-ses-150-ans-2\/","title":{"rendered":"Delhaize f\u00eate ses 150 ans"},"content":{"rendered":"<p>L\u2019innovation est le fil rouge qui traverse la riche histoire de <strong>Delhaize<\/strong>. L\u2019enseigne au lion met son identit\u00e9 belge en avant et\u00a0c\u00e9l\u00e8bre son anniversaire en organisant une grande action de charit\u00e9.<\/p>\n<p><!--break--><\/p>\n<h2>150 ans d\u2019innovation<\/h2>\n<p>L\u2019histoire de Delhaize se caract\u00e9rise par 150 ans d\u2019innovation, affirme le CEO Denis Knoops avec fiert\u00e9. En 1867 les fondateurs Jules et Edouard Delhaize et leur beau-fr\u00e8re Jules Vieujant ont r\u00e9volutionn\u00e9 l\u2019univers de l\u2019\u00e9picerie en d\u00e9veloppant un concept de filiales en Belgique. \u00ab Une id\u00e9e en or \u00bb, selon le CEO. Par la suite Delhaize a \u00e9t\u00e9 la premi\u00e8re enseigne \u00e0 lancer une marque de distributeur et en 1957 Delhaize a ouvert le premier supermarch\u00e9 en Belgique.<\/p>\n<p>\nLes clients de Delhaize ont \u00e9t\u00e9 les premiers \u00e0 pouvoir go\u00fbter de l\u2019avocat en 1974, acheter des produits bios et fairtrade en 1989, d\u00e9couvrir les premiers vins chiliens, quorn et sushis en 1994, d\u00e9guster des repas de chefs \u00e9toil\u00e9s en 2001, tester des c\u00e9r\u00e9ales pour petit-d\u00e9jeuner \u00e0 base de stevia en 2013 ou encore siroter le premier vermouth belge en 2016.<\/p>\n<p>\nKnoops souligne que Delhaize est un retailer belge par excellence : \u00ab Nous achetons 70% de nos produits aupr\u00e8s de fournisseurs belges, avec lesquels nous collaborons souvent d\u00e9j\u00e0 depuis des dizaines d\u2019ann\u00e9es. \u00bb 2017 sera une ann\u00e9e forte en investissements. Pas moins de 100 commer\u00e7ants affili\u00e9s r\u00e9noveront leur point de vente, un record absolu. Une vingtaine de filiales seront \u00e9galement r\u00e9am\u00e9nag\u00e9es.<\/p>\n<h2>\nMake-A-Wish<\/h2>\n<p>Pour f\u00eater son 150\u00e8me anniversaire, Delhaize lance une grande action de charit\u00e9 en faveur de la fondation Make-A-Wish, avec le soutien d\u2019ambassadeurs \u00e9toiles, comme Eden Hazard, Yanina Wickmayer et Kris Wauters. Pour chaque produit Delhaize affichant le logo \u00ab 150 ans- Make-A \u2013Wish \u00bb, l\u2019enseigne reversera une partie des revenus \u00e0 la fondation. Le montant r\u00e9colt\u00e9 sera remis \u00e0 Make-A-Wish au cours du mois de juin.<\/p>\n<p>\nConcr\u00e8tement il s\u2019agit de sept produits Delhaize tr\u00e8s populaires, comme la p\u00e2te \u00e0 tartiner aux noisettes, les capsules de caf\u00e9, les crunchy mueslis, les bruschettines, les cookies SuperFruit, le quinoa-bulgurmix, la sauce tomate au basilic et un Bordeaux rouge de 2015 baptis\u00e9 \u2018Jules\u2019 avec l\u2019effigie du fondateur Jules Delhaize sur l\u2019\u00e9tiquette. L\u2019action d\u00e9marrera d\u00e9but avril (semaine 14).<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019innovation est le fil rouge qui traverse la riche histoire de Delhaize. L\u2019enseigne au lion met son identit\u00e9 belge en avant et\u00a0c\u00e9l\u00e8bre son anniversaire en organisant une grande action de charit\u00e9. 150 ans d\u2019innovation L\u2019histoire de Delhaize se caract\u00e9rise par 150 ans d\u2019innovation, affirme le CEO Denis Knoops avec fiert\u00e9. En 1867 les fondateurs Jules [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize f\u00eate ses 150 ans - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019innovation est le fil rouge qui traverse la riche histoire de Delhaize. 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