{"id":17752,"date":"2017-03-20T08:59:28","date_gmt":"2017-03-20T08:59:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/unilever-veut-se-debarrasser-de-becel-et-dautres-marques\/"},"modified":"2017-03-20T08:59:28","modified_gmt":"2017-03-20T08:59:28","slug":"unilever-veut-se-debarrasser-de-becel-et-dautres-marques","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-veut-se-debarrasser-de-becel-et-dautres-marques\/","title":{"rendered":"Unilever veut se d\u00e9barrasser de Becel et d\u2019autres marques"},"content":{"rendered":"<p>Le g\u00e9ant alimentaire <strong>Unilever<\/strong> veut c\u00e9der certaines de ses marques, dont Becel, pour un montant de sept milliards d\u2019euros.\u00a0 Le groupe souhaite ainsi rehausser la valeur actionnariale apr\u00e8s l\u2019offre publique d\u2019acquisition infructueuse de Kraft Heinz.<\/p>\n<p><!--break--><\/p>\n<h2>Un d\u00e9saccord\u00a0parmi les actionnaires<\/h2>\n<p>De grandes soci\u00e9t\u00e9s d\u2019investissement comme Brain Capital, CVC et Clayton Dubilier &amp; Rice seraient d\u00e9j\u00e0 en train de pr\u00e9parer une offre.\u00a0 Kraft Heinz suit les projets d\u2019Unilever \u00e9galement avec grand int\u00e9r\u00eat.\u00a0 Elle qui n\u2019a pas r\u00e9ussi \u00e0 acqu\u00e9rir la totalit\u00e9 d\u2019Unilever aimerait quand m\u00eame profiter d\u2019une part du g\u00e2teau.<\/p>\n<p>\nL\u2019id\u00e9e de la vente fait suite \u00e0 l\u2019offre publique d\u2019acquisition par Kraft Heinz il y a quelques semaines.\u00a0 L\u2019entreprise proposait plus de 130 milliards d\u2019euros pour cette reprise, mais la direction a fermement rejet\u00e9 cette offre, ce qui a provoqu\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/d%C3%A9saccord-strat%C3%A9gique-au-sein-de-la-direction-d%E2%80%99unilever\" target=\"_blank\" rel=\"noopener\">un petit d\u00e9saccord\u00a0parmi les actionnaires <\/a>: certains voulaient poursuivre le m\u00eame cap qui mise surtout sur le long terme, alors qu\u2019une autre partie souhaitait qu\u2019Unilever mise \u00e9galement sur un b\u00e9n\u00e9ficie \u00e0 court terme.<\/p>\n<p>\nA court terme, la vente des marques devrait cr\u00e9er une plus-value pour les actionnaires et pourrait d\u00e8s lors \u00eatre consid\u00e9r\u00e9e comme \u00e9tant une offensive de charme.<\/p>\n<h2>\u00a0<br \/>\nUne nouvelle strat\u00e9gie<\/h2>\n<p>Le mois prochain, Unilever devrait \u00e9galement proposer une nouvelle strat\u00e9gie qui miserait davantage sur le court terme.\u00a0 Il y aurait des projets permettant de couper dans les co\u00fbts de mani\u00e8re plus agressive pour d\u00e9gager de l\u2019argent pour les actionnaires.\u00a0 Unilever souhaite \u00e9galement devenir une proie moins facile pour de nouvelles offres d\u2019acquisition.\u00a0 En plus de la vente de certaines marques, l\u2019entreprise pense \u00e0 des reprises possibles : elle a ainsi pos\u00e9 ses yeux sur la branche des produits m\u00e9nagers de Reckitt Benckiser, avec des marques comme Vanish et Dettol.<\/p>\n<p>\nLa vente des marques de margarine signifierait de toute fa\u00e7on la fin d\u2019une \u00e9poque pour Unilever.\u00a0 Ces produits font partie de la gamme de l\u2019entreprise depuis ses d\u00e9buts en 1930.\u00a0 En 2014, les margarines et autres produits \u00e0 tartiner ont \u00e9t\u00e9 regroup\u00e9s dans une division s\u00e9par\u00e9e, ce qui, \u00e0 l\u2019\u00e9poque, avait d\u00e9j\u00e0 nourri les discussions autour d\u2019une vente \u00e9ventuelle.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant alimentaire Unilever veut c\u00e9der certaines de ses marques, dont Becel, pour un montant de sept milliards d\u2019euros.\u00a0 Le groupe souhaite ainsi rehausser la valeur actionnariale apr\u00e8s l\u2019offre publique d\u2019acquisition infructueuse de Kraft Heinz. Un d\u00e9saccord\u00a0parmi les actionnaires De grandes soci\u00e9t\u00e9s d\u2019investissement comme Brain Capital, CVC et Clayton Dubilier &amp; Rice seraient d\u00e9j\u00e0 en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever veut se d\u00e9barrasser de Becel et d\u2019autres marques - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le g\u00e9ant alimentaire Unilever veut c\u00e9der certaines de ses marques, dont Becel, pour un montant de sept milliards d\u2019euros. 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