{"id":1777,"date":"2012-06-18T08:46:21","date_gmt":"2012-06-18T08:46:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/picard-le-geant-francais-du-surgele-ouvre-un-premier-magasin-a-waterloo\/"},"modified":"2012-06-18T08:46:21","modified_gmt":"2012-06-18T08:46:21","slug":"picard-le-geant-francais-du-surgele-ouvre-un-premier-magasin-a-waterloo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picard-le-geant-francais-du-surgele-ouvre-un-premier-magasin-a-waterloo\/","title":{"rendered":"Picard, le g\u00e9ant fran\u00e7ais du surgel\u00e9, ouvre un premier magasin \u00e0 Waterloo"},"content":{"rendered":"<h2>Primeur pour Waterloo<\/h2>\n<p>Pr\u00e9c\u00e9demment le sp\u00e9cialiste fran\u00e7ais du surgel\u00e9 avait d\u00e9j\u00e0 laiss\u00e9 entendre qu\u2019il avait des projets d\u2019expansion en Belgique. Depuis vendredi dernier c\u2019est donc chose faite : Picard a inaugur\u00e9 \u00e0 la Chauss\u00e9e de Bruxelles<a target=\"_blank\" href=\"http:\/\/weekend.levif.be\/tendance\/culinaire\/catastrophe-picard-ouvre-en-belgique\/article-4000116977636.htm\" rel=\"noopener\"> \u00e0 Waterloo son premier point de vente belge<\/a>. Le magasin est <strong>ouvert tous les jours<\/strong> de 9h \u00e0 20 h et le dimanche avant-midi de 9h \u00e0 13h. L\u2019enseigne fran\u00e7aise\u00a0 propose <strong>une large gamme de produits surgel\u00e9s<\/strong>, y compris des sp\u00e9cialit\u00e9s fran\u00e7aises, des produits bio, des pr\u00e9parations sans gluten et sans sel et m\u00eame des produits pour un r\u00e9gime lacto-ovo-v\u00e9g\u00e9tarien.<\/p>\n<p>Actuellement Picard dispose de plus de 900 points de vente physiques en <strong>France<\/strong>, en <strong>Italie<\/strong> et \u00e0 pr\u00e9sent donc \u00e9galement en <strong>Belgique<\/strong>. D\u2019autre part Picard commercialise ses produits \u00e0 <strong>Barcelone<\/strong> via un service de livraison \u00e0 domicile.<\/p>\n<h2>\n<br \/>Candidat-repreneur d\u2019O\u2019Cool<\/h2>\n<p>Outre l\u2019ouverture de magasins en Belgique, Picard poursuit sa <strong>conqu\u00eate du march\u00e9 belge<\/strong>, envisageant une \u00e9ventuelle <a target=\"_blank\" href=\"fr\/f-belgique\/bgq-alimentation\/item\/14192-o%E2%80%99cool-demande-une-protection-contre-ses-cr%C3%A9anciers\" rel=\"noopener\"><strong>reprise de la cha\u00eene de surgel\u00e9s O\u2019Cool<\/strong>,\u00a0 qui est en ce moment en difficult\u00e9s financi\u00e8res<\/a>. Le 21 mai la cha\u00eene belge a obtenu du tribunal de commerce une protection contre ses cr\u00e9anciers durant six mois et d\u00e9veloppe actuellement un plan de restructuration.<\/p>\n<p>\u00a0<\/p>\n<p>Fin mai, les Fran\u00e7ais annon\u00e7aient qu\u2019ils examinaient une \u00e9ventuelle reprise d\u2019O\u2019Cool, afin de s\u2019implanter en Flandre via les 107 magasins exploit\u00e9s par l\u2019enseigne belge. Pour l\u2019instant Picard se concentre sur la partie francophone du pays, avec un service de livraison \u00e0 domicile \u00e0 Bruxelles, Mons et Charleroi et\u00a0 \u00e0 pr\u00e9sent donc un premier magasin physique \u00e0 Waterloo.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primeur pour Waterloo Pr\u00e9c\u00e9demment le sp\u00e9cialiste fran\u00e7ais du surgel\u00e9 avait d\u00e9j\u00e0 laiss\u00e9 entendre qu\u2019il avait des projets d\u2019expansion en Belgique. Depuis vendredi dernier c\u2019est donc chose faite : Picard a inaugur\u00e9 \u00e0 la Chauss\u00e9e de Bruxelles \u00e0 Waterloo son premier point de vente belge. Le magasin est ouvert tous les jours de 9h \u00e0 20 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Picard, le g\u00e9ant fran\u00e7ais du surgel\u00e9, ouvre un premier magasin \u00e0 Waterloo - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/picard-le-geant-francais-du-surgele-ouvre-un-premier-magasin-a-waterloo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Picard, le g\u00e9ant fran\u00e7ais du surgel\u00e9, ouvre un premier magasin \u00e0 Waterloo - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Primeur pour Waterloo Pr\u00e9c\u00e9demment le sp\u00e9cialiste fran\u00e7ais du surgel\u00e9 avait d\u00e9j\u00e0 laiss\u00e9 entendre qu\u2019il avait des projets d\u2019expansion en Belgique. 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