{"id":17865,"date":"2017-03-23T15:12:14","date_gmt":"2017-03-23T15:12:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-prophete-du-retail-doug-stephens-presente-son-nouveau-livre-au-retaildetail-congress-2\/"},"modified":"2017-03-23T15:12:14","modified_gmt":"2017-03-23T15:12:14","slug":"le-prophete-du-retail-doug-stephens-presente-son-nouveau-livre-au-retaildetail-congress-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-prophete-du-retail-doug-stephens-presente-son-nouveau-livre-au-retaildetail-congress-2\/","title":{"rendered":"Le proph\u00e8te du retail Doug Stephens pr\u00e9sente son nouveau livre au RetailDetail Congress"},"content":{"rendered":"

Le proph\u00e8te du retail Doug Stephens nous revient avec un nouveau livre! Apr\u00e8s son bestseller \u2018The Retail Revival\u2019, il traite dans son nouvel ouvrage de l\u2019avenir de la vente dans un univers post-digital. A d\u00e9couvrir au RetailDetail Congress le 27 avril.<\/p>\n

<\/p>\n

R\u00e9inventer le retail pour le monde post-digital<\/h2>\n

Les pr\u00e9visions de l\u2019am\u00e9ricain Doug Stephens, expert en retail et futuriste, se sont av\u00e9r\u00e9es exactes, et comment ! Les g\u00e9ants d\u2019internet, comme Amazon et Alibaba, connaissent une croissance \u00e9poustouflante, alors que dans les rues commer\u00e7ants bon nombre de valeurs s\u00fbres ont d\u00fb fermer boutique. Un nouveau consommateur est n\u00e9, avec de nouvelles habitudes et de nouveaux besoins.<\/p>\n

\nAu milieu de cette r\u00e9volution technologique, Doug Stephens a \u00e9t\u00e9 l\u2019un des premiers \u00e0 plaider pour un retour \u00e0 l\u2019humain dans le retail, o\u00f9 l\u2019employ\u00e9 de magasin doit faire la diff\u00e9rence. Dans son dernier livre \u00ab Reengineering Retail: The Future of Selling in a Post-Digital World \u00bb il se penche sur le th\u00e8me de la vente dans un paysage commercial digitalis\u00e9.<\/p>\n

\nSelon lui, ce que nous avons vu jusqu\u2019\u00e0 pr\u00e9sent, n\u2019est que le d\u00e9but. Le concept du \u2018magasin\u2019 \u2013 et la mani\u00e8re dont les consommateurs y font leur shopping \u2013 va changer radicalement. M\u00eame le chiffre d\u2019affaires en tant que mod\u00e8le \u00e9conomique doit \u00eatre r\u00e9invent\u00e9, estime le proph\u00e8te du retail.<\/p>\n

\nPartant de son nouveau livre, Doug Stephens partagera des strat\u00e9gies concr\u00e8tement applicables avec le public lors du RetailDetail Congress. Comment devenir un gagnant et non un perdant ? Comment les marques et retailers intelligents s\u2019y prennent-ils aujourd\u2019hui ? R\u00e9ponse \u00e0 ces questions au RetailDetail Congress 2017. Cliquez ici pour vous inscrire<\/a>.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Le proph\u00e8te du retail Doug Stephens nous revient avec un nouveau livre! Apr\u00e8s son bestseller \u2018The Retail Revival\u2019, il traite dans son nouvel ouvrage de l\u2019avenir de la vente dans un univers post-digital. A d\u00e9couvrir au RetailDetail Congress le 27 avril. R\u00e9inventer le retail pour le monde post-digital Les pr\u00e9visions de l\u2019am\u00e9ricain Doug Stephens, expert […]<\/p>\n","protected":false},"author":1,"featured_media":17862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nLe proph\u00e8te du retail Doug Stephens pr\u00e9sente son nouveau livre au RetailDetail Congress - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le proph\u00e8te du retail Doug Stephens est de retour, avec un nouveau livre ! 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