{"id":17926,"date":"2017-03-27T07:52:16","date_gmt":"2017-03-27T07:52:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/la-marque-de-jeans-belge-49r-jeans-opere-un-retour-2\/"},"modified":"2017-03-27T07:52:16","modified_gmt":"2017-03-27T07:52:16","slug":"la-marque-de-jeans-belge-49r-jeans-opere-un-retour-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-marque-de-jeans-belge-49r-jeans-opere-un-retour-2\/","title":{"rendered":"La marque de jeans belge 49R Jeans op\u00e8re un retour"},"content":{"rendered":"<p>La marque de jeans <strong>49R Jeans<\/strong>, originaire de Flandre-Occidentale, revient sur le devant de la sc\u00e8ne apr\u00e8s 25 ans d\u2019absence.\u00a0 Deux entrepreneurs de Courtrai ont rachet\u00e9 les droits de la marque et lancent la nouvelle collection le mois prochain.<\/p>\n<p><!--break--><\/p>\n<h2>49 distributeurs<\/h2>\n<p>Dans les ann\u00e9es soixante, septante et quatre-vingt, 49R Jeans \u00e9tait une marque tr\u00e8s appr\u00e9ci\u00e9e.\u00a0 Dans les ann\u00e9es septante, elle faisait m\u00eame partie des marques les plus populaires en Europe de l\u2019Ouest.\u00a0 Aujourd\u2019hui, les entrepreneurs Pieter Vandenbogaerde et Fr\u00e9d\u00e9ric Sierens souhaitent relancer la marque.<\/p>\n<p>\nVia leur entreprise Revivals, ils ont rachet\u00e9 les droits d\u00e9chus de la marque et la premi\u00e8re collection sera disponible le mois prochain.\u00a0 Ils misent sur le segment entre le moyen et le haut de gamme.\u00a0 Dans une premi\u00e8re phase, la collection sera compos\u00e9e de jeans, de T-shirts et de sweaters pour femmes.\u00a0 Une collection pour hommes est \u00e9galement pr\u00e9vue \u00e0 court terme.<\/p>\n<p>\n\u00a0\u00ab L\u2019objectif est de travailler avec 49 distributeurs exclusifs en Belgique \u00bb, pr\u00e9cise Fr\u00e9d\u00e9ric Sierens \u00e0 Made in West-Vlaanderen.\u00a0 \u00ab Nous avons \u00e9labor\u00e9 une strat\u00e9gie unique et le webshop fait partie du r\u00e9seau de distributeurs.\u00a0 Le webshop n\u2019est pas un concurrent pour les autres distributeurs, mais plut\u00f4t un canal de distribution suppl\u00e9mentaire qui g\u00e9n\u00e8re des revenus additionnels.\u00a0 Nous nous renfor\u00e7ons mutuellement.\u00a0 Nous voulons exposer la marque 49R Jeans comme il se doit : en beaut\u00e9, disponible en omnicanal, avec un bon service et des valeurs ajout\u00e9es sympas pour le consommateur. \u00bb<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque de jeans 49R Jeans, originaire de Flandre-Occidentale, revient sur le devant de la sc\u00e8ne apr\u00e8s 25 ans d\u2019absence.\u00a0 Deux entrepreneurs de Courtrai ont rachet\u00e9 les droits de la marque et lancent la nouvelle collection le mois prochain. 49 distributeurs Dans les ann\u00e9es soixante, septante et quatre-vingt, 49R Jeans \u00e9tait une marque tr\u00e8s appr\u00e9ci\u00e9e.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La marque de jeans belge 49R Jeans op\u00e8re un retour - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La marque de jeans 49R Jeans, originaire de Flandre-Occidentale, revient sur le devant de la sc\u00e8ne apr\u00e8s 25 ans d\u2019absence. 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