{"id":17952,"date":"2017-03-28T07:55:22","date_gmt":"2017-03-28T07:55:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/hellofresh-egalement-disponible-au-supermarche\/"},"modified":"2017-03-28T07:55:22","modified_gmt":"2017-03-28T07:55:22","slug":"hellofresh-egalement-disponible-au-supermarche","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-egalement-disponible-au-supermarche\/","title":{"rendered":"HelloFresh \u00e9galement disponible au supermarch\u00e9"},"content":{"rendered":"<p>Jusqu\u2019\u00e0 pr\u00e9sent les colis repas de <strong>HelloFresh<\/strong> n\u2019\u00e9taient disponibles qu\u2019online, avec ici et l\u00e0 une exception dans un pop-up store. A pr\u00e9sent l&rsquo;entreprise a d\u00e9cid\u00e9 de proposer ses box repas dans les\u00a0supermarch\u00e9s de la cha\u00eene\u00a0<strong>Sainsbury\u2019s.<\/strong><\/p>\n<p><!--break--><\/p>\n<h2>Nouveau march\u00e9<\/h2>\n<p>Cette semaine HelloFresh lance sa box repas pour deux personnes <a href=\"http:\/\/www.thegrocer.co.uk\/buying-and-supplying\/new-product-development\/recipe-box-service-hellofresh-launches-meal-kits-in-sainsburys\/550588.article\" target=\"_blank\" rel=\"noopener\">dans 20 filiales de l\u2019enseigne Sainsbury\u2019s <\/a>\u00e0 Londres et dans le sud-est du pays. Celles-ci seront vendues au prix de 10 livres sterling. Ult\u00e9rieurement les box seront distribu\u00e9es dans toutes les filiales de la cha\u00eene, toutefois l\u2019entreprise n\u2019a pas encore pr\u00e9cis\u00e9 de date. Les colis repas proposeront cinq recettes, qui changeront toutes les six semaines, afin que les clients aient suffisamment de choix.<\/p>\n<p>\nLa d\u00e9cision de HelloFresh de lancer ses box repas au supermarch\u00e9 fait suite \u00e0 une vaste enqu\u00eate aupr\u00e8s des clients, qui ont indiqu\u00e9 qu\u2019ils souhaitaient pouvoir se procurer les recettes de HelloFresh en magasin. L\u2019entreprise esp\u00e8re ainsi s\u00e9duire un nouveau march\u00e9 de consommateurs d\u00e9sireux de planifier \u00e0 l\u2019avance leurs repas.<\/p>\n<p>\nLes cha\u00eenes Waitrose et Tesco ont, elles aussi, test\u00e9 leur propre box repas en magasin.\u00a0 Toutefois Waitrose a mis fin au projet pilote, car le concept ne r\u00e9pondait aux attentes du client. Tesco pour sa part n\u2019a pas encore r\u00e9v\u00e9l\u00e9 ses projets d\u2019avenir, mais a indiqu\u00e9 que le test s\u2019\u00e9tait d\u00e9roul\u00e9 de mani\u00e8re satisfaisante. Au Benelux, les enseignes Albert Heijn, Carrefour, Delhaize et Colruyt, entre autres, ont \u00e9galement lanc\u00e9 ou annonc\u00e9 des box repas.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jusqu\u2019\u00e0 pr\u00e9sent les colis repas de HelloFresh n\u2019\u00e9taient disponibles qu\u2019online, avec ici et l\u00e0 une exception dans un pop-up store. A pr\u00e9sent l&rsquo;entreprise a d\u00e9cid\u00e9 de proposer ses box repas dans les\u00a0supermarch\u00e9s de la cha\u00eene\u00a0Sainsbury\u2019s. Nouveau march\u00e9 Cette semaine HelloFresh lance sa box repas pour deux personnes dans 20 filiales de l\u2019enseigne Sainsbury\u2019s \u00e0 Londres [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HelloFresh \u00e9galement disponible au supermarch\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jusqu\u2019\u00e0 pr\u00e9sent les colis repas de HelloFresh n\u2019\u00e9taient disponibles qu\u2019online, avec ici et l\u00e0 une exception dans un pop-up store. 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