{"id":1798,"date":"2012-06-22T14:06:46","date_gmt":"2012-06-22T14:06:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/delhaize-augmente-les-prix-de-1000-produits-en-toute-discretion\/"},"modified":"2012-06-22T14:06:46","modified_gmt":"2012-06-22T14:06:46","slug":"delhaize-augmente-les-prix-de-1000-produits-en-toute-discretion","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/delhaize-augmente-les-prix-de-1000-produits-en-toute-discretion\/","title":{"rendered":"Delhaize augmente les prix de 1000 produits en toute discr\u00e9tion"},"content":{"rendered":"<h2>\u00ab Rien d\u2019exceptionnel \u00bb<\/h2>\n<p>Les hausses de prix sont appliqu\u00e9es depuis hier matin tant dans les supermarch\u00e9s que dans les City, Proxy et AD.\u00a0 D\u2019apr\u00e8s le porte-parole de Delhaize Belgique, Roel Dekelver, cela n\u2019a \u00ab rien d\u2019exceptionnel \u00bb : \u00ab Nous adaptons les prix en permanence, quotidiennement m\u00eame, tant \u00e0 la hausse qu\u2019\u00e0 la baisse.\u00a0 Ainsi, en un mois de temps, 4.000 \u00e0 6.000 prix sont adapt\u00e9s, en fonction du march\u00e9, des promotions et du prix des mati\u00e8res premi\u00e8res\u00bb.<\/p>\n<p>\u00a0<\/p>\n<p>En r\u00e9ponse \u00e0 la question pourquoi il s\u2019agissait\u00a0 uniquement d\u2019augmentations de prix cette fois-ci, le porte-parole est rest\u00e9 assez vague : \u00ab L\u00e0 n\u2019est pas la question.\u00a0 Le principal est d\u2019adapter les prix en permanence, dans les deux sens. \u00bb\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Nervosit\u00e9 ambiante<\/h2>\n<p>Guy Elewaut, Directeur Strat\u00e9gie, explique ce ph\u00e9nom\u00e8ne notamment par\u00a0 les r\u00e9cents <a target=\"_blank\" href=\"fr\/f-belgique\/bgq-alimentation\/item\/14312-danone-r%C3%A9vise-%C3%A0-la-baisse-son-objectif-de-marge-op%C3%A9rationnelle\" rel=\"noopener\">avertissements sur b\u00e9n\u00e9fices de Danone<\/a> et les avertissements sur b\u00e9n\u00e9fices et chiffre d\u2019affaires de Procter &amp; Gamble, deux entreprises qui doivent faire face \u00e0 la hausse des prix des mati\u00e8res premi\u00e8res, et aux consommateurs r\u00e9duisant leurs d\u00e9penses.\u00a0 Bien entendu, les distributeurs en font les frais \u00e9galement.<\/p>\n<p>\u00a0<\/p>\n<p>La d\u00e9cision prise par Delhaize est compr\u00e9hensible, mais le moment choisi para\u00eet inopportun \u00e0 l\u2019heure o\u00f9 les supermarch\u00e9s se livrent une guerre des prix.\u00a0 Elewaut souligne toutefois que, depuis le d\u00e9but de cette ann\u00e9e, Delhaize a am\u00e9lior\u00e9 son niveau g\u00e9n\u00e9ral des prix, et a ainsi \u00ab r\u00e9duit le foss\u00e9 par rapport aux\u00a0 autres \u00bb.\u00a0 Les \u00ab autres \u00bb d\u00e9signant principalement Colruyt, bien entendu.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Laure Jacobs<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab Rien d\u2019exceptionnel \u00bb Les hausses de prix sont appliqu\u00e9es depuis hier matin tant dans les supermarch\u00e9s que dans les City, Proxy et AD.\u00a0 D\u2019apr\u00e8s le porte-parole de Delhaize Belgique, Roel Dekelver, cela n\u2019a \u00ab rien d\u2019exceptionnel \u00bb : \u00ab Nous adaptons les prix en permanence, quotidiennement m\u00eame, tant \u00e0 la hausse qu\u2019\u00e0 la baisse.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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\u00bb : \u00ab Nous adaptons les prix en permanence, quotidiennement m\u00eame, tant \u00e0 la hausse qu\u2019\u00e0 la baisse.\u00a0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/delhaize-augmente-les-prix-de-1000-produits-en-toute-discretion\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-22T14:06:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta 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