{"id":17995,"date":"2017-03-29T10:37:55","date_gmt":"2017-03-29T10:37:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-brasserie-rodenbach-investit-dans-le-redesign\/"},"modified":"2017-03-29T10:37:55","modified_gmt":"2017-03-29T10:37:55","slug":"la-brasserie-rodenbach-investit-dans-le-redesign","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-rodenbach-investit-dans-le-redesign\/","title":{"rendered":"La brasserie Rodenbach investit dans le redesign"},"content":{"rendered":"<p>La brasserie <strong>Rodenbach<\/strong> a fortement investi\u00a0dans ses marques, ses march\u00e9s et son infrastructure. Ainsi toutes les bi\u00e8res ont adopt\u00e9 un nouveau look et 2,7 millions d\u2019euros ont \u00e9t\u00e9 consacr\u00e9s \u00e0 de nouvelles technologies dans la brasserie de Roulers.<\/p>\n<p><!--break--><\/p>\n<h2>Plus d\u2019unit\u00e9<\/h2>\n<p>En renouvelant le design des \u00e9tiquettes de bi\u00e8re Rodenbach souhaite cr\u00e9er davantage d\u2019unit\u00e9, mais \u00e9galement donner davantage de pr\u00e9cisions sur le type de bi\u00e8re. Le \u2018R\u2019 embl\u00e9matique sur les emballages est inspir\u00e9 du pass\u00e9.<\/p>\n<p>\nLa mention \u2018Classic\u2019 a \u00e9galement \u00e9t\u00e9 ajout\u00e9e sur l\u2019\u00e9tiquette de la bi\u00e8re Rodenbach traditionnelle. En outre l\u2019explication sur les \u00e9tiquettes figure non seulement en fran\u00e7ais et en n\u00e9erlandais, mais \u00e9galement en anglais, afin de satisfaire les nombreux clients \u00e0 l\u2019\u00e9tranger.<\/p>\n<p>\nPar ailleurs la brasserie a adapt\u00e9 la cannette qui d\u00e9sormais a le m\u00eame contenu qu\u2019une bouteille et lance un nouveau verre \u00e0 cannelures, en plus du verre \u00e0 pied traditionnel. Toutes les autres bi\u00e8res auront \u00e9galement un nouveau design et un nouveau verre.<\/p>\n<p>\nCe remodelage s\u2019accompagne \u00e9galement d\u2019une nouvelle campagne publicitaire \u00e0 l\u2019\u00e9tranger, avec pour slogan \u2018Rodenbach, Cheers to the unexpected\u2019.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La brasserie Rodenbach a fortement investi\u00a0dans ses marques, ses march\u00e9s et son infrastructure. Ainsi toutes les bi\u00e8res ont adopt\u00e9 un nouveau look et 2,7 millions d\u2019euros ont \u00e9t\u00e9 consacr\u00e9s \u00e0 de nouvelles technologies dans la brasserie de Roulers. Plus d\u2019unit\u00e9 En renouvelant le design des \u00e9tiquettes de bi\u00e8re Rodenbach souhaite cr\u00e9er davantage d\u2019unit\u00e9, mais \u00e9galement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La brasserie Rodenbach investit dans le redesign - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La brasserie Rodenbach a fortement investi dans ses marques, ses march\u00e9s et son infrastructure. 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