{"id":18039,"date":"2017-03-30T09:54:56","date_gmt":"2017-03-30T09:54:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hunkemoller-teste-son-premier-hkmx-store\/"},"modified":"2017-03-30T09:54:56","modified_gmt":"2017-03-30T09:54:56","slug":"hunkemoller-teste-son-premier-hkmx-store","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hunkemoller-teste-son-premier-hkmx-store\/","title":{"rendered":"Hunkem\u00f6ller teste son premier \u2018HKMX Store\u2019"},"content":{"rendered":"

Hunkem\u00f6ller <\/strong>ouvre un magasin pilote sous l\u2019enseigne HKMX<\/strong> \u00e0 Berlin ; une boutique d\u00e9di\u00e9e exclusivement \u00e0 sa collection de sport. Si le test s\u2019av\u00e8re concluant, le retailer a l\u2019intention de d\u00e9ployer la formule dans d\u2019autres pays europ\u00e9ens.<\/p>\n

<\/p>\n

De shop-in-shop \u00e0 formule de magasin<\/h2>\n

Il y a cinq ans le fabricant de lingerie Hunkem\u00f6ller s\u2019est lanc\u00e9 dans la vente de soutien-gorges de sport sous la marque HKMX. Tr\u00e8s vite une collection compl\u00e8te a suivi, comprenant des pantalons, des polos et des accessoires de sport. Cinq ans plus tard le retailer lui consacre une formule de magasin en soi : HKMX Store. Le premier magasin pilote ouvrira ses portes fin avril, d\u00e9but mai <\/a>dans la Rosenthaler Stra\u00dfe \u00e0 Berlin, annonce le journal allemand ImmobilienZeitung. Le magasin occupe une surface de 120 m\u00b2.<\/p>\n

\nSelon Storeage, l\u2019agence de design n\u00e9erlandaise qui a con\u00e7u l\u2019am\u00e9nagement du magasins et qui auparavant a \u00e9galement sign\u00e9 le shop-in-shop HKMX install\u00e9 dans le nouveau flagship store de la Kalverstraat \u00e0 Amsterdam, Hunkem\u00f6ller a l\u2019ambition \u00e0 terme \u00ab d\u2019ouvrir plusieurs magasins HKMX en Europe \u00bb, rapporte RetailNews.<\/p>\n

\nHunkem\u00f6ller, qui l\u2019an dernier a \u00e9t\u00e9 repris par le fonds d\u2019investissement am\u00e9ricain Carlyle, compte actuellement quelque 800 magasins dans 23 pays, dont 220 en Allemagne.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Hunkem\u00f6ller ouvre un magasin pilote sous l\u2019enseigne HKMX \u00e0 Berlin ; une boutique d\u00e9di\u00e9e exclusivement \u00e0 sa collection de sport. Si le test s\u2019av\u00e8re concluant, le retailer a l\u2019intention de d\u00e9ployer la formule dans d\u2019autres pays europ\u00e9ens. De shop-in-shop \u00e0 formule de magasin Il y a cinq ans le fabricant de lingerie Hunkem\u00f6ller s\u2019est lanc\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":18036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-18039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nHunkem\u00f6ller teste son premier \u2018HKMX Store\u2019 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Hunkem\u00f6ller ouvre un magasin pilote sous l\u2019enseigne HKMX \u00e0 Berlin ; une boutique d\u00e9di\u00e9e exclusivement \u00e0 sa collection de sport.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hunkemoller-teste-son-premier-hkmx-store\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hunkem\u00f6ller teste son premier \u2018HKMX Store\u2019 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Hunkem\u00f6ller ouvre un magasin pilote sous l\u2019enseigne HKMX \u00e0 Berlin ; 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