{"id":18055,"date":"2017-03-30T14:31:34","date_gmt":"2017-03-30T14:31:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/deux-tiers-des-retailers-europeens-ont-un-webshop\/"},"modified":"2017-03-30T14:31:34","modified_gmt":"2017-03-30T14:31:34","slug":"deux-tiers-des-retailers-europeens-ont-un-webshop","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/deux-tiers-des-retailers-europeens-ont-un-webshop\/","title":{"rendered":"Deux tiers des retailers europ\u00e9ens ont un webshop"},"content":{"rendered":"<p>Les retailers s\u2019attendent \u00e0 un impact positif du e-commerce, mais sont moins rapides que leurs clients \u00e0 adopter de nouvelles technologies. Les Pays-Bas sont en t\u00eate, la Belgique est \u00e0 la tra\u00eene. C\u2019est ce qui ressort d\u2019une \u00e9tude europ\u00e9enne de<strong> SD Worx<\/strong>.<\/p>\n<p><!--break--><\/p>\n<h2>Le webshop n\u2019est pas assez mobile<\/h2>\n<p>Comment les commer\u00e7ants vivent-ils l\u2019impact du e-commerce ? Le prestataire de services de ressources humaines SD Worx a pos\u00e9 la question \u00e0 pr\u00e8s de 500 commer\u00e7ants employant\u00a0 50 \u00e0 100 personnes en Belgique, en Allemagne, en France, en Grande-Bretagne et aux Pays-Bas. Selon l\u2019enqu\u00eate, 62% des r\u00e9pondants ont un webshop. Les magasins de v\u00eatements et de chaussures en premier, alors que les enseignes de bricolage par contre ont tr\u00e8s peu recours au e-commerce. Les Pays-Bas occupent la premi\u00e8re place : plus de 76% des commer\u00e7ants y disposent d\u2019un webshop. La Belgique est avant-derni\u00e8re au classement avec seulement la moiti\u00e9 des commer\u00e7ants (52%) poss\u00e9dant un magasin en ligne, suivie de la France en derni\u00e8re position avec 48%.<\/p>\n<p>\nLe webshop n\u2019est pas assez mobile : seuls 31% des commer\u00e7ants ont un webshop qui s\u2019adapte sp\u00e9cifiquement aux smartphones. Pour l\u2019ensemble des pays \u00e9tudi\u00e9s, un commer\u00e7ant sur cinq en moyenne dispose d\u2019une propre appli pour son webshop (21%).\u00a0On constate toutefois de grandes divergences selon les pays : les commer\u00e7ants belges sont en tr\u00e8s nette minorit\u00e9 (9%) et cette fois les Britanniques sont en t\u00eate avec 30% des commer\u00e7ants ayant une appli sp\u00e9cifique.<\/p>\n<h2>\nLa strat\u00e9gie omni-canal est payante<\/h2>\n<p>Les commer\u00e7ants constatent un impact positif du e-commerce sur leurs ventes et pr\u00e8s de trois r\u00e9pondants sur quatre (70%) pr\u00e9voient que cela continuera de cro\u00eetre. Plus de 60% pensent que ceux qui n\u2019investissent pas dans l\u2019e-commerce risquent \u00e0 terme d&rsquo;\u00eatre\u00a0confront\u00e9s \u00e0 des difficult\u00e9s. Mais malgr\u00e9 la concurrence accrue des grands webshops, le magasin physique reste important pour le client. La majorit\u00e9 des commer\u00e7ants sont convaincus que la combinaison d\u2019un magasin physique et d\u2019un webshop est n\u00e9cessaire pour assurer l\u2019avenir.<\/p>\n<p>\n\u00ab Chez Esprit nous croyons fortement en une strat\u00e9gie omni-canal claire o\u00f9 online et offline s\u2019entrem\u00ealent et o\u00f9 tout tourne autour du v\u00e9cu et des besoins de nos clients \u00bb, explique Dieter Messner, General Manager Europe chez <strong>Esprit<\/strong>. \u00ab En Belgique et aux Pays-Bas, 80% de nos magasins proposent nos services omnicanal, notamment Click &amp; Collect et Click &amp; Reserve. D\u2019ici la fin de cette saison quasi tous nos magasins en Belgique et aux Pays-Bas seront \u00e0 bord. Cela semble un succ\u00e8s. En Belgique les r\u00e9sultats sont m\u00eame au-del\u00e0 de nos attentes. Chez Esprit nous nous sommes lanc\u00e9s dans les ventes en ligne il y a quinze ans d\u00e9j\u00e0, ce qui nous a permis d\u2019acqu\u00e9rir une s\u00e9rieuse exp\u00e9rience dans ce domaine. En m\u00eame temps nous continuons d\u2019investir dans nos magasin physiques et dans la formation de nos \u00e9quipes en magasin afin de pouvoir offrir un service exceptionnel. \u00bb<\/p>\n<h2>\nL&rsquo;e- commerce ne repr\u00e9sente\u00a0pas une menace pour l\u2019emploi<\/h2>\n<p>L\u2019essor de l\u2019e-commerce a-t-il une influence n\u00e9gative sur l\u2019emploi dans le secteur ? Peter Van Ostaeyen, expert en retail chez SD Worx estime que non. \u00ab Dans certains segments, comme les petits commerces, il est possible que l\u2019emploi r\u00e9gresse suite au e-commerce. En contrepartie d\u2019autres segments auront besoin de plus de personnel, notamment\u00a0 les nouvelles cha\u00eenes online ou les flagship stores.\u00a0 On assistera donc plut\u00f4t \u00e0 une redistribution de l\u2019emploi. N\u2019oubliez pas non plus que l\u2019e-commerce g\u00e9n\u00e8re de nombreux jobs dans la logistique, notamment pour le stockage et la distribution. Les retailers qui misent sur une strat\u00e9gie omni-canal et qui font fusionner l\u2019exp\u00e9rience client online et offline, sortiront gagnants. Le magasin physique et le webshop se compl\u00e8tent et renforcent ainsi l\u2019exp\u00e9rience client. Notre enqu\u00eate r\u00e9v\u00e8le que seuls 60% des commer\u00e7ants interrog\u00e9s appliquent une strat\u00e9gie omni-canal. Il reste donc un long chemin \u00e0 parcourir. \u00bb<\/p>\n<p>\nUn autre d\u00e9fi pour les retailers consiste \u00e0 d\u00e9ployer intelligemment leur personnel. Logiquement les ventes en ligne augmentent durant les mois de novembre et d\u00e9cembre.\u00a0 Ainsi en Europe elles ont grimp\u00e9 de 25% durant la p\u00e9riode de fin d\u2019ann\u00e9e. \u00ab En d\u00e9ployant leur personnel de mani\u00e8re flexible, aux endroits et aux moments o\u00f9 cela s\u2019av\u00e8re n\u00e9cessaire, les d\u00e9taillants peuvent \u00e9norm\u00e9ment gagner en efficacit\u00e9. Via une analyse des big data, ils peuvent pr\u00e9dire tr\u00e8s pr\u00e9cis\u00e9ment o\u00f9 et quand la charge de travail va augmenter, afin de servir au mieux le client \u00bb, explique Peter s\u2019Jongers, CEO de <strong>Protime<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/sites\/default\/files\/SD%20Worx%20e-commerce%20retail_2017.png\" style=\"width: 742px;height: 1200px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les retailers s\u2019attendent \u00e0 un impact positif du e-commerce, mais sont moins rapides que leurs clients \u00e0 adopter de nouvelles technologies. Les Pays-Bas sont en t\u00eate, la Belgique est \u00e0 la tra\u00eene. C\u2019est ce qui ressort d\u2019une \u00e9tude europ\u00e9enne de SD Worx. Le webshop n\u2019est pas assez mobile Comment les commer\u00e7ants vivent-ils l\u2019impact du e-commerce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-18055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deux tiers des retailers europ\u00e9ens ont un webshop - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les retailers s\u2019attendent \u00e0 un impact positif du e-commerce, mais sont moins rapides que leurs clients \u00e0 adopter de nouvelles technologies. 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