{"id":18089,"date":"2017-04-03T08:04:26","date_gmt":"2017-04-03T08:04:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/bricolage-jardin\/hubo-va-lancer-une-nouvelle-plateforme-en-ligne-cet-automne-2\/"},"modified":"2017-04-03T08:04:26","modified_gmt":"2017-04-03T08:04:26","slug":"hubo-va-lancer-une-nouvelle-plateforme-en-ligne-cet-automne-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/hubo-va-lancer-une-nouvelle-plateforme-en-ligne-cet-automne-2\/","title":{"rendered":"Hubo va lancer une nouvelle plateforme en ligne cet automne"},"content":{"rendered":"<p>Dans une interview avec Erwin Van Osta, le CEO de la cha\u00eene de bricolage <strong>Hubo <\/strong>a pr\u00e9cis\u00e9 que la cha\u00eene pr\u00e9voyait de lancer une nouvelle plateforme en ligne tr\u00e8s prochainement.\u00a0 D\u2019autre part, elle travaille dur au d\u00e9veloppement de ses jardineries.<\/p>\n<p><!--break--><\/p>\n<h2>Les fournisseurs se chargent de la logistique<\/h2>\n<p>Erwin Van Osta a toujours cri\u00e9 haut et fort ne pas \u00eatre un fan du e-commerce, principalement parce que cela engendre un co\u00fbt tr\u00e8s \u00e9lev\u00e9 pour des entreprises qui manipulent des produits volumineux ou lourds.\u00a0 \u00ab Je veux faire un e-commerce de fa\u00e7on rentable, ce qui n\u2019est pas du tout \u00e9vident \u00bb, pr\u00e9cise-t-il dans une interview accord\u00e9e au journal De Tijd.<\/p>\n<p>\nC\u2019est pour cette raison qu\u2019Hubo travaille sur un webshop dont les colis seront envoy\u00e9s par les fournisseurs eux-m\u00eames et non depuis les entrep\u00f4ts centraux de Hubo, comme le font d\u00e9j\u00e0 Amazon, Alibaba et Bol.com.\u00a0 \u00ab Nous nous occupons du marketing et nos fournisseurs se chargent de la logistique.\u00a0 C\u2019est davantage leur business que le n\u00f4tre.\u00a0 Le mod\u00e8le que nous d\u00e9veloppons est unique en Belgique et en Europe. \u00bb\u00a0 La nouvelle plateforme devrait \u00eatre lanc\u00e9e cet automne, lorsque les syst\u00e8mes informatiques des fournisseurs seront au point.<\/p>\n<h2>\nUne joint-venture<\/h2>\n<p>En plus de l\u2019aspect online, nous travaillons \u00e9galement sur le d\u00e9veloppement des jardineries au sein du groupe.\u00a0 En 2012, Hubo a acquis les jardineries <strong>Walter Van Gastel <\/strong>et quelques semaines plus tard on a appris qu\u2019il y aurait une joint-venture avec l\u2019entreprise wallonne <strong>Oh!Green<\/strong>.\u00a0 Ensemble, elles g\u00e8rent 16 filiales en Belgique et sont la seconde cha\u00eene en Belgique, juste derri\u00e8re Aveve qui est le leader du march\u00e9.<\/p>\n<p>\nEn collaborant ensemble, les deux cha\u00eenes arrivent \u00e0 faire baisser certains co\u00fbts et \u00e0 simplifier le lancement de leurs propres marques sur le march\u00e9.\u00a0 \u00ab De plus, cette nouvelle structure nous permet de focaliser davantage sur les jardineries.\u00a0 Aujourd\u2019hui, notre si\u00e8ge social accorde la plus grande attention \u00e0 la cha\u00eene Hubo puisqu\u2019elle repr\u00e9sente plus de 90 pour cent du chiffre d\u2019affaires \u00bb, selon Van Osta.<\/p>\n<p>\nVan Osta projette encore toujours de lancer une cha\u00eene de 50 \u00e0 60 \u00e9tablissements, mais r\u00e9alise que cela pourrait encore durer quelques ann\u00e9es.\u00a0 \u00ab J\u2019ai appris que la zone de distribution d\u2019une jardinerie est nettement plus vaste que celle d\u2019un magasin de bricolage et que les jardineries exigent d\u2019importants investissements.\u00a0 La plupart des jardineries belges sont d\u00e9su\u00e8tes. \u00bb<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans une interview avec Erwin Van Osta, le CEO de la cha\u00eene de bricolage Hubo a pr\u00e9cis\u00e9 que la cha\u00eene pr\u00e9voyait de lancer une nouvelle plateforme en ligne tr\u00e8s prochainement.\u00a0 D\u2019autre part, elle travaille dur au d\u00e9veloppement de ses jardineries. Les fournisseurs se chargent de la logistique Erwin Van Osta a toujours cri\u00e9 haut et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-18089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hubo va lancer une nouvelle plateforme en ligne cet automne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Erwin Van Osta, le CEO de la cha\u00eene de bricolage Hubo, annonce que la cha\u00eene va lancer une nouvelle plateforme en ligne tr\u00e8s bient\u00f4t. 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