{"id":18140,"date":"2017-04-04T12:48:36","date_gmt":"2017-04-04T12:48:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/jysk-ouvre-ses-premiers-magasins-belges\/"},"modified":"2017-04-04T12:48:36","modified_gmt":"2017-04-04T12:48:36","slug":"jysk-ouvre-ses-premiers-magasins-belges","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/jysk-ouvre-ses-premiers-magasins-belges\/","title":{"rendered":"Jysk ouvre ses premiers magasins belges"},"content":{"rendered":"<p>Ce mercredi 5 avril\u00a0<strong>Jysk<\/strong>, consid\u00e9r\u00e9 comme le pendant danois d\u2019Ikea, ouvrira ses deux premiers magasins d\u2019ameublement en Belgique, \u00e0 Schoten et \u00e0 Genk plus pr\u00e9cis\u00e9ment. Un 3\u00e8me magasin suivra \u00e0 Lanaken mi-mai et un autre encore \u00e0 Olen en septembre.<\/p>\n<p><!--break--><\/p>\n<h2>Prix serr\u00e9s<\/h2>\n<p>Lorsque ce mercredi le fondateur et propri\u00e9taire Lars Larsen, ainsi que l\u2019ambassadrice danoise Louise Bang Jespersen couperont le ruban d\u2019ouverture du magasin de Schoten, Jysk sera officiellement pr\u00e9sent dans 48 pays.<\/p>\n<p>\nVu sa politique de prix serr\u00e9s, Jysk est souvent compar\u00e9 \u00e0 son concurrent su\u00e9dois Ikea. Toutefois l\u2019approche est diff\u00e9rente. Alors qu\u2019Ikea opte pour de grands magasins, Jysk pr\u00e9f\u00e8rent des initiatives locales d\u2019environ 1.200 m\u00b2.<\/p>\n<h2>\n80 magasins<\/h2>\n<p>Dans un premier temps Jysk souhaite tester son concept dans des villes ou r\u00e9gions avec une zone de chalandise de 30.000 consommateurs. \u00ab Dans un stade suivant nous testerons si le concept fonctionne \u00e9galement dans de plus petites villes \u00e0 partir de 20.000 personnes \u00bb, explique Frank Christant, country manager des Pays-Bas, qui est \u00e9galement responsable du d\u00e9ploiement en Belgique. Selon lui, il y aurait place \u00e0 terme pour environ 80 magasins dans notre pays.<\/p>\n<p>\nA l\u2019\u00e9chelle mondiale Jysk compte environ 2.400 magasins. En Autriche et en Allemagne l\u2019enseigne op\u00e8re sous le nom\u00a0 D\u00e4nisches Bettenlager.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce mercredi 5 avril\u00a0Jysk, consid\u00e9r\u00e9 comme le pendant danois d\u2019Ikea, ouvrira ses deux premiers magasins d\u2019ameublement en Belgique, \u00e0 Schoten et \u00e0 Genk plus pr\u00e9cis\u00e9ment. Un 3\u00e8me magasin suivra \u00e0 Lanaken mi-mai et un autre encore \u00e0 Olen en septembre. Prix serr\u00e9s Lorsque ce mercredi le fondateur et propri\u00e9taire Lars Larsen, ainsi que l\u2019ambassadrice danoise [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-18140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jysk ouvre ses premiers magasins belges - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ce mercredi 5 avril Jysk ouvrira ses deux premiers magasins d\u2019ameublement en Belgique, \u00e0 Schoten 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