{"id":18144,"date":"2017-04-04T16:27:40","date_gmt":"2017-04-04T16:27:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/isabelle-dumortier-tutu-shop-devoile-la-recette-dun-webshop-a-succes\/"},"modified":"2017-04-04T16:27:40","modified_gmt":"2017-04-04T16:27:40","slug":"isabelle-dumortier-tutu-shop-devoile-la-recette-dun-webshop-a-succes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/isabelle-dumortier-tutu-shop-devoile-la-recette-dun-webshop-a-succes\/","title":{"rendered":"Isabelle Dumortier (Tutu Shop) d\u00e9voile la recette d\u2019un webshop \u00e0 succ\u00e8s"},"content":{"rendered":"<p>Qui dit que la jeunesse n\u2019a plus l\u2019entreprenariat dans le sang ? Isabelle Dumortier avait \u00e0 peine vingt ans lors du lancement de son premier webshop. Aujourd\u2019hui elle est sur le point de percer \u00e0 l\u2019international avec <strong>Tutu Shop<\/strong>.<\/p>\n<p><!--break--><\/p>\n<h2>Du mat\u00e9riel de pilote jusqu\u2019aux tutus<\/h2>\n<p>A dix-huit ans \u00e0 peine Isabelle Dumortier a ouvert son premier webshop international, d\u00e9di\u00e9 au mat\u00e9riel de pilotes. Il y a d\u00e9couvert les ficelles du e-commerce. Cette premi\u00e8re boutique en ligne fut pour elle une exp\u00e9rience instructive, qui h\u00e9las n\u2019a pas rencontr\u00e9\u00a0 le succ\u00e8s escompt\u00e9.<\/p>\n<p>\nToutefois Isabelle Dumortier y a trouv\u00e9 sa passion, \u00e0 savoir le marketing digital. D\u00e8s ses vingt ans elle a travaill\u00e9 pour diff\u00e9rentes agences web, telles que Square Melon et Emakina et fut la force motrice de campagnes publicitaires entre autres pour Coca-Cola, Auping, de Vlaamse overheid, la brasserie Bavaria, Est\u00e9e Lauder et Unilever.<\/p>\n<p>\u00a0<\/p>\n<h2>Tutu shop physique et \u00e0 l\u2019international<\/h2>\n<p>Mais sa passion pour le retail ne l\u2019a jamais quitt\u00e9e et c\u2019est ainsi qu\u2019est n\u00e9e la boutique en ligne \u2018Tutu Shop\u2019. Le concept : la vente de jolis tutus \u00e0 porter de mani\u00e8re branch\u00e9e. L\u2019id\u00e9e lui est venue lors de l\u2019organisation d\u2019un enterrement de vie de jeune fille, o\u00f9 elle s\u2019est rendue compte qu\u2019il \u00e9tait quasi impossible de trouver ce r\u00eave intemporel de fillette qu\u2019est le tutu.<\/p>\n<p>\nTr\u00e8s vite le webshop s\u2019est transform\u00e9 en une aventure omni-canal, avec des pop-up shops \u00e0 Knokke et Anvers en 2016 et une boutique physique Tutu Shop au Wijnegem Shopping Center. Et la boutique \u00e0 tutus se fraie \u00e9galement un chemin \u00e0 l\u2019international : des n\u00e9gociations sont en cours pour l\u2019ouverture de magasins physiques \u00e0 Ibiza, Paris et peut-\u00eatre m\u00eame New York.<\/p>\n<p>\nComment s\u2019y est-elle prise pour accomplir tout cela ? <a href=\"https:\/\/www.retaildetail.be\/fr\/events\/retaildetailcongress2017\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrez-le lors du RetailDetail Congress du 27 avril. Ne tardez plus \u00e0 vous inscrire ici, car les places sont limit\u00e9es<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qui dit que la jeunesse n\u2019a plus l\u2019entreprenariat dans le sang ? Isabelle Dumortier avait \u00e0 peine vingt ans lors du lancement de son premier webshop. Aujourd\u2019hui elle est sur le point de percer \u00e0 l\u2019international avec Tutu Shop. Du mat\u00e9riel de pilote jusqu\u2019aux tutus A dix-huit ans \u00e0 peine Isabelle Dumortier a ouvert son [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-18144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Isabelle Dumortier (Tutu Shop) d\u00e9voile la recette d\u2019un webshop \u00e0 succ\u00e8s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Qui dit que la jeunesse n\u2019a plus l\u2019entreprenariat dans le sang ? 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