{"id":18329,"date":"2017-04-13T08:42:32","date_gmt":"2017-04-13T08:42:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/vente-privee-rachete-le-petit-ballon-le-webshop-de-vente-de-vin\/"},"modified":"2017-04-13T08:42:32","modified_gmt":"2017-04-13T08:42:32","slug":"vente-privee-rachete-le-petit-ballon-le-webshop-de-vente-de-vin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/vente-privee-rachete-le-petit-ballon-le-webshop-de-vente-de-vin\/","title":{"rendered":"Vente-Priv\u00e9e rach\u00e8te Le Petit Ballon, le webshop de vente de vin"},"content":{"rendered":"<p><strong>Vente-Priv\u00e9e<\/strong>, le plus grand site internet de ventes priv\u00e9es au monde, a pris une participation majoritaire dans le magasin en ligne fran\u00e7ais <strong>Le Petit Ballon<\/strong>, qui vend pr\u00e8s d\u2019un million de bouteilles de vin par an via une formule d\u2019abonnement.<\/p>\n<p><!--break--><\/p>\n<h2>60.000 abonn\u00e9s, un chiffre d\u2019affaires de 8 millions d\u2019euros<\/h2>\n<p>Le Petit Ballon a \u00e9t\u00e9 lanc\u00e9 en France en 2011 et se concentre sur la vente de vin via abonnements.\u00a0 Le site compte plus de 60.000 abonn\u00e9s et r\u00e9alise, selon leurs propres dires, un chiffre d\u2019affaires de huit millions d\u2019euros.\u00a0 L\u2019entreprise ne livre pas uniquement en France, mais \u00e9galement en Belgique et au Royaume-Uni.\u00a0 Elle poss\u00e8de \u00e9galement un magasin physique situ\u00e9 \u00e0 Paris.\u00a0 Le montant d\u00e9bours\u00e9 par Vente-Priv\u00e9e pour <a href=\"http:\/\/lexpansion.lexpress.fr\/entreprises\/vente-privee-avale-le-petit-ballon_1897797.html\" target=\"_blank\" rel=\"noopener\">l\u2019acquisition de \u2018Le Petit Ballon\u2019 <\/a>n\u2019a pas \u00e9t\u00e9 d\u00e9voil\u00e9, ni l\u2019importance de la participation.<\/p>\n<p>\nCela fait d\u00e9j\u00e0 quelque temps que Vente-Priv\u00e9e est active sur le march\u00e9 du vin : le site vend cinq millions de bouteilles par an, ce qui repr\u00e9sente 5% de son chiffre d\u2019affaires.\u00a0 Le Petit Ballon, qui continuera ses activit\u00e9s de mani\u00e8re ind\u00e9pendante, pourrait profiter pleinement de la puissance logistique de Vente-Priv\u00e9e qui traite 180.000 colis par jour depuis treize d\u00e9p\u00f4ts europ\u00e9ens (dont sept en France).<\/p>\n<h2>\u00a0<br \/>\nLe g\u00e9ant du e-commerce<\/h2>\n<p>Rien que dans son pays d\u2019origine qui est la France, Vente-Priv\u00e9e compte 30 millions de membres et 4,5 millions de visiteurs uniques par jour.\u00a0 Suite \u00e0 une multitude de reprises au cours de ces trois derni\u00e8res ann\u00e9es (dont l\u2019acteur Benelux Vente-exclusive, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/vente-privee-entre-au-capital-du-danois-designers-friends\" target=\"_blank\" rel=\"noopener\">l\u2019entreprise danoise Designers &amp; Friends <\/a>en mai 2016 et la soci\u00e9t\u00e9 polonaise Zlotewyprzedaze en novembre 2016), le groupe est devenu le leader du march\u00e9 de sa branche et r\u00e9alise un chiffre d\u2019affaires de trois milliards d\u2019euros.<\/p>\n<p>\nCette ann\u00e9e, le groupe qui est actif dans quatorze pays, mise tout sur le th\u00e8me de la consolidation et de l\u2019int\u00e9gration.\u00a0 Vente-Priv\u00e9e va \u00e9galement investir quatre-vingts millions d\u2019euros dans la Recherche &amp; le D\u00e9veloppement ainsi que dans l\u2019innovation.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vente-Priv\u00e9e, le plus grand site internet de ventes priv\u00e9es au monde, a pris une participation majoritaire dans le magasin en ligne fran\u00e7ais Le Petit Ballon, qui vend pr\u00e8s d\u2019un million de bouteilles de vin par an via une formule d\u2019abonnement. 60.000 abonn\u00e9s, un chiffre d\u2019affaires de 8 millions d\u2019euros Le Petit Ballon a \u00e9t\u00e9 lanc\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-18329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vente-Priv\u00e9e rach\u00e8te Le Petit Ballon, le webshop de vente de vin - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Vente-Priv\u00e9e, le plus grand site internet de ventes priv\u00e9es au monde, a pris une participation majoritaire dans le magasin en ligne fran\u00e7ais Le Petit Ballon.\" \/>\n<meta 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