{"id":18494,"date":"2017-04-21T06:52:38","date_gmt":"2017-04-21T06:52:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/retaildetail-food-17-est-en-promotion-2\/"},"modified":"2017-04-21T06:52:38","modified_gmt":"2017-04-21T06:52:38","slug":"retaildetail-food-17-est-en-promotion-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/retaildetail-food-17-est-en-promotion-2\/","title":{"rendered":"RetailDetail Food #17 est en promotion"},"content":{"rendered":"<p>Le 17\u00e8me num\u00e9ro de <strong>RetailDetail Food<\/strong>, le journal personnalis\u00e9 pour les exploitants de supermarch\u00e9s, arrivera prochainement dans les bo\u00eetes aux lettres des abonn\u00e9s. La r\u00e9daction s\u2019est pench\u00e9e entre autres sur la pression promotionnelle dans notre pays.<\/p>\n<p><!--break--><\/p>\n<h2>La parole aux exploitants<\/h2>\n<p>Les commer\u00e7ants ind\u00e9pendants sont-ils favorables aux multiples promotions dans leurs magasins ? Nous avons pos\u00e9 la question \u00e0 des exploitants de Carrefour Market, AD Delhaize, Spar Colruyt Group et Spar Lambrechts. Il semble plut\u00f4t que oui, car aujourd\u2019hui tout est bien organis\u00e9. Mais en cas de trop gros volumes ils doivent parfois dire non. D\u2019ailleurs selon une analyse de Nielsen, la pression promotionnelle en Belgique ne serait pas excessive.<\/p>\n<p>\nA d\u00e9couvrir \u00e9galement dans ce num\u00e9ro : un coup d\u2019\u0153il sur le rayon bake-off, cens\u00e9 \u00eatre le c\u0153ur chaleureux du magasin. Nous vous proposons un aper\u00e7u de 150 ans d\u2019innovation chez Delhaize et une visite au magasin Carrefour Easy \u00e0 Battel (Maline). Avec Danone nous discutons des\u00a0 opportunit\u00e9s du rayon des produits laitiers et avec IJsboerke nous \u00e9voquons des plaisirs sains.<\/p>\n<p>\nIl n\u2019est pas encore dans votre bo\u00eete aux lettres ? <a href=\"https:\/\/profile.retaildetail.be\/magazines\/RDF_1717_FR\/index.html\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrez la version digitale du n\u00b0 17 de RetailDetail Food, en cliquant ici<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 17\u00e8me num\u00e9ro de RetailDetail Food, le journal personnalis\u00e9 pour les exploitants de supermarch\u00e9s, arrivera prochainement dans les bo\u00eetes aux lettres des abonn\u00e9s. La r\u00e9daction s\u2019est pench\u00e9e entre autres sur la pression promotionnelle dans notre pays. La parole aux exploitants Les commer\u00e7ants ind\u00e9pendants sont-ils favorables aux multiples promotions dans leurs magasins ? Nous avons pos\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-18494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RetailDetail Food #17 est en promotion - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le 17\u00e8me num\u00e9ro de RetailDetail Food, le journal personnalis\u00e9 pour les exploitants de supermarch\u00e9s, arrivera prochainement dans les bo\u00eetes aux lettres des abonn\u00e9s. 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