{"id":18620,"date":"2017-04-27T09:26:13","date_gmt":"2017-04-27T09:26:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/casa-lance-sa-strategie-2020-depuis-son-nouveau-centre-de-distribution\/"},"modified":"2017-04-27T09:26:13","modified_gmt":"2017-04-27T09:26:13","slug":"casa-lance-sa-strategie-2020-depuis-son-nouveau-centre-de-distribution","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/casa-lance-sa-strategie-2020-depuis-son-nouveau-centre-de-distribution\/","title":{"rendered":"Casa lance sa strat\u00e9gie 20.20 depuis son nouveau centre de distribution"},"content":{"rendered":"<p>L\u2019enseigne <strong>Casa<\/strong> a officiellement pris ses quartiers dans son nouveau centre de distribution \u00e0 Olen. Ceci marque le coup d\u2019envoi de sa nouvelle strat\u00e9gie 20.20, qui doit redynamiser la cha\u00eene.<\/p>\n<p><!--break--><\/p>\n<h2>Nouveau concept<\/h2>\n<p>La nouvelle strat\u00e9gie s\u2019accompagne de changements online et offline, avec notamment un webshop relook\u00e9 dot\u00e9 d\u2019un service \u2018click &amp; collect\u2019, un nouveau concept de magasin et un assortiment adapt\u00e9. \u00ab Aujourd\u2019hui nos clients souhaitent \u00eatre agr\u00e9ablement inspir\u00e9s par les derni\u00e8res tendances d\u00e9co, tant online que dans nos magasins. Gr\u00e2ce \u00e0 l\u2019accessibilit\u00e9 de notre webshop, la fra\u00eecheur de notre site web et notre nouveau concept de magasin, nos clients pourront d\u2019embl\u00e9e traduire cette inspiration chez eux \u00bb, explique le CEO Giane Van Landuyt.<\/p>\n<p>\nLe nouveau concept a d\u00e9j\u00e0 \u00e9t\u00e9 appliqu\u00e9 dans 40 magasins en 2016 et sera d\u00e9ploy\u00e9 dans 200 autres magasins cette ann\u00e9e. Les magasins restants suivront en 2018. Afin de soutenir cette nouvelle strat\u00e9gie, l\u2019enseigne a d\u00e9cid\u00e9 de d\u00e9m\u00e9nager vers un nouveau centre de distribution \u00e0 Olen, qui approvisionnera tous les magasins Casa en Europe.<\/p>\n<p>\n\u00ab Une grande attention a \u00e9t\u00e9 accord\u00e9e \u00e0 l\u2019aspect \u00e9cologique de notre r\u00e9seau de distribution. La centralisation \u00e0 Olen permet une distribution plus efficace des marchandises vers nos 520 magasins dans huit pays europ\u00e9ens. Gr\u00e2ce \u00e0 cet investissement, nous \u00e9pargnerons jusqu\u2019\u00e0 5.000 trajets en camion par an \u00bb, pr\u00e9cise Van Landuyt.<\/p>\n<p>\nA noter toutefois que ce d\u00e9m\u00e9nagement a entra\u00een\u00e9\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/50-emplois-passent-%C3%A0-la-trappe-chez-casa\" target=\"_blank\" rel=\"noopener\">le licenciement de\u00a047 ouvriers et 3 employ\u00e9s<\/a>, comme il avait d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9 en d\u00e9but d\u2019ann\u00e9e.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019enseigne Casa a officiellement pris ses quartiers dans son nouveau centre de distribution \u00e0 Olen. Ceci marque le coup d\u2019envoi de sa nouvelle strat\u00e9gie 20.20, qui doit redynamiser la cha\u00eene. Nouveau concept La nouvelle strat\u00e9gie s\u2019accompagne de changements online et offline, avec notamment un webshop relook\u00e9 dot\u00e9 d\u2019un service \u2018click &amp; collect\u2019, un nouveau concept [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-18620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Casa lance sa strat\u00e9gie 20.20 depuis son nouveau centre de distribution - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019enseigne Casa a officiellement pris ses quartiers dans son nouveau centre de distribution \u00e0 Olen. 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