{"id":18641,"date":"2017-04-27T15:05:47","date_gmt":"2017-04-27T15:05:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-supermarche-online-wink-reste-confiant-pour-lavenir-2\/"},"modified":"2017-04-27T15:05:47","modified_gmt":"2017-04-27T15:05:47","slug":"le-supermarche-online-wink-reste-confiant-pour-lavenir-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-supermarche-online-wink-reste-confiant-pour-lavenir-2\/","title":{"rendered":"Le supermarch\u00e9 online Wink reste confiant pour l\u2019avenir"},"content":{"rendered":"<p>Chez <strong>Wink <\/strong>ils continuent de croire en leur avenir en Belgique. Fond\u00e9 en 2013 le supermarch\u00e9 online du groupe\u00a0 Louis Delhaize a du mal \u00e0 d\u00e9coller. C\u2019est pourquoi il a \u00e9t\u00e9 d\u00e9cid\u00e9 d\u2019adapter le concept.<\/p>\n<p><!--break--><\/p>\n<h2>Am\u00e9liorer la notori\u00e9t\u00e9\u00a0<\/h2>\n<p>Le plus grand probl\u00e8me de Wink en Belgique est le manque de clients. Pour rem\u00e9dier \u00e0 cette situation il a \u00e9t\u00e9 d\u00e9cid\u00e9 d\u2019\u00e9largir le service, notamment par la livraison \u00e0 domicile par Combo, service de bpost, et par l\u2019ouverture de points de retrait, o\u00f9 le client peut retirer sa commande, sans frais d\u2019envoi suppl\u00e9mentaires.<\/p>\n<p>\nL\u2019\u00e9tape suivante consistera \u00e0 \u00e9tendre le service de livraison \u00e0 domicile,\u00a0 notamment avec l\u2019option des livraisons le samedi , car Combo n\u2019est disponible qu\u2019en semaine et de plus ne couvre pas tout le pays. Par ailleurs la notori\u00e9t\u00e9 de Wink doit \u00eatre am\u00e9lior\u00e9e. Pour ce faire un changement de nom avait \u00e9t\u00e9 envisag\u00e9, mais cette id\u00e9e a \u00e9t\u00e9 abandonn\u00e9e.<\/p>\n<p>\n\u00ab <a href=\"http:\/\/trends.levif.be\/economie\/entreprises\/dans-les-coulisses-de-wink-le-pure-player-du-groupe-louis-delhaize\/article-normal-652317.html\" target=\"_blank\" rel=\"noopener\">Nous devons investir dans la publicit\u00e9 <\/a>\u00bb estime le CEO C\u00e9dric Antoine. \u00ab Si nous voulons lancer un nouveau concept, nous devons d\u2019abord provoquer une rupture. \u00bb Actuellement Wink n\u2019a recours qu\u2019aux magasins de Louis Delhaize, mais il est possible qu\u2019\u00e0 l\u2019avenir le supermarch\u00e9 en ligne travaille avec d\u2019autres filiales du groupe, notamment Cora et Match. Antoine envisage l\u2019int\u00e9gration du syst\u00e8me de Wink aupr\u00e8s de ces enseignes.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chez Wink ils continuent de croire en leur avenir en Belgique. Fond\u00e9 en 2013 le supermarch\u00e9 online du groupe\u00a0 Louis Delhaize a du mal \u00e0 d\u00e9coller. C\u2019est pourquoi il a \u00e9t\u00e9 d\u00e9cid\u00e9 d\u2019adapter le concept. Am\u00e9liorer la notori\u00e9t\u00e9\u00a0 Le plus grand probl\u00e8me de Wink en Belgique est le manque de clients. Pour rem\u00e9dier \u00e0 cette [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-18641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le supermarch\u00e9 online Wink reste confiant pour l\u2019avenir - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Chez Wink ils continuent de croire en leur avenir en Belgique. Fond\u00e9 en 2013 le supermarch\u00e9 online du groupe Louis Delhaize a du mal \u00e0 d\u00e9coller. C\u2019est pourquoi il a \u00e9t\u00e9 d\u00e9cid\u00e9 d\u2019adapter le concept.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-supermarche-online-wink-reste-confiant-pour-lavenir-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le supermarch\u00e9 online Wink reste confiant pour l\u2019avenir - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Chez Wink ils continuent de croire en leur avenir en Belgique. Fond\u00e9 en 2013 le supermarch\u00e9 online du groupe Louis Delhaize a du mal \u00e0 d\u00e9coller. 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