{"id":1865,"date":"2012-07-09T06:50:56","date_gmt":"2012-07-09T06:50:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/maes-triomphe-la-jupiler-blue-doit-etre-retiree-des-rayons\/"},"modified":"2012-07-09T06:50:56","modified_gmt":"2012-07-09T06:50:56","slug":"maes-triomphe-la-jupiler-blue-doit-etre-retiree-des-rayons","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/maes-triomphe-la-jupiler-blue-doit-etre-retiree-des-rayons\/","title":{"rendered":"Maes triomphe : la Jupiler Blue doit \u00eatre retir\u00e9e des rayons"},"content":{"rendered":"

Tromperie du consommateur<\/h2>\n

Selon la plainte introduite par Maes d\u00e9but mai \u00e0 l\u2019encontre d\u2019AB Inbev, l\u2019emballage de la variante \u00e0 faible taux d\u2019 alcool de Jupiler \u00ab induirait le consommateur en erreur et s\u00e8merait la confusion<\/a> \u00bb. La filiale de Heineken pr\u00e9tend avoir d\u00e9pos\u00e9 plainte apr\u00e8s avoir entendu que \u00ab diff\u00e9rents consommateurs auraient achet\u00e9 par erreur de la Jupiler Blue au lieu de la Maes Pils \u00bb.<\/p>\n

Alken-Maes se dit satisfait que le juge ait suivi son argumentation. Ab InBev devra end\u00e9ans le mois retirer des rayons\u00a0 les canettes et bouteilles de Jupiler Blue sous leur forme actuelle. Le brasseur de Louvain a indiqu\u00e9 qu\u2019il respectera la d\u00e9cision du juge, mais ira en appel.<\/p>\n

Alken-Maes est actuellement le num\u00e9ro 2 du march\u00e9 brassicole belge, apr\u00e8s AB InBev bien entendu, le plus grand brasseur au monde.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Tromperie du consommateur Selon la plainte introduite par Maes d\u00e9but mai \u00e0 l\u2019encontre d\u2019AB Inbev, l\u2019emballage de la variante \u00e0 faible taux d\u2019 alcool de Jupiler \u00ab induirait le consommateur en erreur et s\u00e8merait la confusion \u00bb. La filiale de Heineken pr\u00e9tend avoir d\u00e9pos\u00e9 plainte apr\u00e8s avoir entendu que \u00ab diff\u00e9rents consommateurs auraient achet\u00e9 par […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nMaes triomphe : la Jupiler Blue doit \u00eatre retir\u00e9e des rayons - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/maes-triomphe-la-jupiler-blue-doit-etre-retiree-des-rayons\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maes triomphe : la Jupiler Blue doit \u00eatre retir\u00e9e des rayons - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Tromperie du consommateur Selon la plainte introduite par Maes d\u00e9but mai \u00e0 l\u2019encontre d\u2019AB Inbev, l\u2019emballage de la variante \u00e0 faible taux d\u2019 alcool de Jupiler \u00ab induirait le consommateur en erreur et s\u00e8merait la confusion \u00bb. 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