{"id":18678,"date":"2017-05-02T07:33:49","date_gmt":"2017-05-02T07:33:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/danone-dambitieux-projet-pour-alpro\/"},"modified":"2017-05-02T07:33:49","modified_gmt":"2017-05-02T07:33:49","slug":"danone-dambitieux-projet-pour-alpro","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-dambitieux-projet-pour-alpro\/","title":{"rendered":"Danone a d\u2019ambitieux projet pour Alpro"},"content":{"rendered":"<p>Depuis quelques jours le sp\u00e9cialiste belge du soja <strong>Alpro<\/strong> est officiellement pass\u00e9 aux mains de Danone. Les Fran\u00e7ais, qui il y a six mois ont conclu un accord concernant la reprise de la maison-m\u00e8re WhiteWave, nourrissent de hautes ambitions pour Alpro.<\/p>\n<p><!--break--><\/p>\n<h2>\u00ab Un exemple \u00e0 suivre \u00bb<\/h2>\n<p>Alpro est appel\u00e9 \u00e0 devenir le pionnier de la nouvelle unit\u00e9 d\u2019alimentation v\u00e9g\u00e9tale, qui sera dirig\u00e9e par Bernard Derykckere, CEO d\u2019Alpro. Ce dernier se r\u00e9jouit des projets de Danone pour son entreprise. \u00ab Apr\u00e8s la reprise de notre soci\u00e9t\u00e9-m\u00e8re WhiteWave, j\u2019ai vu scintiller les yeux du CEO de Danone Emmanuel Faber. Il a d\u00e9crit Danone comme une armada de navires et notre entreprise comme un bateau pilote, un exemple \u00e0 suivre \u00bb, explique-t-il dans le journal De Tijd.<\/p>\n<p>\nActuellement les produits v\u00e9g\u00e9taux d\u2019Alpro sont d\u00e9j\u00e0 disponibles dans 54 pays europ\u00e9ens. L\u2019objectif de Danone est d\u2019\u00e9tendre consid\u00e9rablement le champ d\u2019action d\u2019Alpro. \u00ab Nous sommes experts en produits laitiers v\u00e9g\u00e9taux et avec Danone nous allons acc\u00e9l\u00e9rer notre croissance. \u00bb<\/p>\n<h2>\nCr\u00e9ation d\u2019emplois<\/h2>\n<p>Pour assurer cette croissance Alpro aura recours au r\u00e9seau de Danone et s\u2019implantera donc dans les pays o\u00f9 les produits de sa nouvelle maison-m\u00e8re sont commercialis\u00e9s. \u00ab Si notre maison-m\u00e8re veut introduire des produits v\u00e9g\u00e9taux dans un autre pays ou continent, nous l\u2019aiderons au niveau de la strat\u00e9gie, du marketing et de l\u2019innovation. Nous d\u00e9terminerons quels produits seront lanc\u00e9s en premier et comment les positionner sur le march\u00e9. \u00bb<\/p>\n<p>\nL\u2019expansion vers d\u2019autres pays permettra \u00e9galement de cr\u00e9er de nouveaux emplois. Au si\u00e8ge principal de Gand il y aura probablement peu de changements, mais dans d\u2019autres pays le lancement de produits\u00a0 n\u00e9cessitera le recrutement de collaborateurs suppl\u00e9mentaires.<\/p>\n<p>\nExpansion \u00e9galement au niveau des unit\u00e9s de production. Alpro dispose d\u00e9j\u00e0 d\u2019usines \u00e0 Wevelgem, en France et au Royaume-Uni et d\u2019ici peu probablement en Russie. \u00ab Si nous voulons percer l\u00e0-bas, une usine locale peut \u00eatre int\u00e9ressante. Si nous lan\u00e7ons Alpro en Am\u00e9rique du Sud, il est logique que nous produisions sur place. Nous pourrions construire une nouvelle usine ou utiliser la capacit\u00e9 de Danone. Il nous faudra examiner tout cela. \u00bb<\/p>\n<p>\nM\u00eame dans les pays o\u00f9 Alpro est d\u00e9j\u00e0 actif, il y a encore un potentiel de croissance, estime\u00a0 Deryckere. \u00ab Aujourd\u2019hui les produits laitiers v\u00e9g\u00e9taux repr\u00e9sentent 4,2% du march\u00e9 europ\u00e9en des produits laitiers. En Belgique nous en sommes \u00e0 8%. Pourquoi ne pourrions-nous pas atteindre ce pourcentage ailleurs en Europe ? \u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis quelques jours le sp\u00e9cialiste belge du soja Alpro est officiellement pass\u00e9 aux mains de Danone. Les Fran\u00e7ais, qui il y a six mois ont conclu un accord concernant la reprise de la maison-m\u00e8re WhiteWave, nourrissent de hautes ambitions pour Alpro. \u00ab Un exemple \u00e0 suivre \u00bb Alpro est appel\u00e9 \u00e0 devenir le pionnier de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-18678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Danone a d\u2019ambitieux projet pour Alpro - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Depuis quelques jours le sp\u00e9cialiste belge du soja Alpro est officiellement pass\u00e9 aux mains de Danone. 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