{"id":18686,"date":"2017-05-02T08:30:57","date_gmt":"2017-05-02T08:30:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/kapaza-repris-par-2ememainbe-2\/"},"modified":"2017-05-02T08:30:57","modified_gmt":"2017-05-02T08:30:57","slug":"kapaza-repris-par-2ememainbe-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/kapaza-repris-par-2ememainbe-2\/","title":{"rendered":"Kapaza repris par 2ememain.be"},"content":{"rendered":"<p>Le site de petites annonces <strong>Kapaza.be <\/strong>dispara\u00eet et fera d\u00e9sormais partie de <strong>2ememain.be<\/strong>. Le site web oriente d\u00e9j\u00e0 les internautes vers 2ememain.be, mais \u00e0 partir du 13 mai l\u2019acc\u00e8s \u00e0 la page sera d\u00e9finitivement ferm\u00e9.<\/p>\n<p><!--break--><\/p>\n<h2>D\u00e9cision de Kapaza<\/h2>\n<p>Kapaza, qui fait partie du groupe de m\u00e9dias norv\u00e9gien Schibsted Classified, est d\u00e9j\u00e0 pr\u00e9sent en Belgique depuis quatorze ans, mais a d\u00e9cid\u00e9 de mettre fin \u00e0 ses activit\u00e9s sur le march\u00e9 belge des petites annonces.\u00a0 \u00ab Cela a \u00e9t\u00e9 une d\u00e9cision difficile \u00e0 prendre, mais en prenant en consid\u00e9ration tous les \u00e9l\u00e9ments en notre possession, la fermeture du site semble \u00eatre la seule option possible \u00bb, lit-on sur le site web.<\/p>\n<p>\nDu coup 2ememain.be, qui fait partie d\u2019<strong>eBany<\/strong>, reprend le nom de domaine et la client\u00e8le de son plus grand concurrent. Actuellement 2ememain.be compte d\u00e9j\u00e0 six millions de visiteurs uniques par mois et enregistre 60.000 nouvelles annonces online par jour.<\/p>\n<p>\nCe n\u2019est pas 2ememain.be qui a fait les premiers pas en vue de cette reprise : \u00ab Kapaza a d\u00e9cid\u00e9 lui-m\u00eame de mettre fin \u00e0 ses activit\u00e9s et nous a ensuite approch\u00e9s\u00a0 \u00bb, commente Petra Baeck, responsable marketing de 2ememain.be<\/p>\n<p>\nContrairement \u00e0 eBay, le placement de petites annonces sur 2ememain.be est gratuit. 2ememain.be tire ses revenus des annonces publicitaires plac\u00e9es sur le site par d\u2019autres parties. Le site n\u00e9erlandais marktplaats.nl, qui op\u00e8re de la m\u00eame mani\u00e8re, fait \u00e9galement partie d\u2019eBay.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le site de petites annonces Kapaza.be dispara\u00eet et fera d\u00e9sormais partie de 2ememain.be. Le site web oriente d\u00e9j\u00e0 les internautes vers 2ememain.be, mais \u00e0 partir du 13 mai l\u2019acc\u00e8s \u00e0 la page sera d\u00e9finitivement ferm\u00e9. D\u00e9cision de Kapaza Kapaza, qui fait partie du groupe de m\u00e9dias norv\u00e9gien Schibsted Classified, est d\u00e9j\u00e0 pr\u00e9sent en Belgique depuis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-18686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kapaza repris par 2ememain.be - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le site de petites annonces Kapaza.be dispara\u00eet et fera d\u00e9sormais partie de 2ememain.be. 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