{"id":18737,"date":"2017-05-03T13:07:19","date_gmt":"2017-05-03T13:07:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/les-ventes-dapple-continuent-de-baisser\/"},"modified":"2017-05-03T13:07:19","modified_gmt":"2017-05-03T13:07:19","slug":"les-ventes-dapple-continuent-de-baisser","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/les-ventes-dapple-continuent-de-baisser\/","title":{"rendered":"Les ventes d\u2019Apple continuent de baisser"},"content":{"rendered":"<p>Au 2\u00e8me trimestre de son exercice, le nombre d\u2019iPhones et d\u2019iPads vendus par <strong>Apple<\/strong> a de nouveau baiss\u00e9. Malgr\u00e9 ce recul, le g\u00e9ant am\u00e9ricain a su augmenter son chiffre d\u2019affaires et son b\u00e9n\u00e9fice.<\/p>\n<p><!--break--><\/p>\n<h2>Les ventes de Mac en hausse<\/h2>\n<p>Au 2\u00e8me trimestre <a href=\"https:\/\/www.apple.com\/newsroom\/2017\/05\/apple-reports-second-quarter-results\/\" target=\"_blank\" rel=\"noopener\">il s\u2019est vendu 50,8 millions d\u2019iPhones<\/a>, soit un recul de 1%, tandis que le nombre d\u2019iPads vendus a chut\u00e9 de 13% \u00e0 8,9 millions d\u2019exemplaires. En revanche les ventes d\u2019ordinateurs Mac ont augment\u00e9 de 4% \u00e0 4,2 millions d\u2019exemplaires.<\/p>\n<p>\nEn termes de chiffre d\u2019affaires Apple a progress\u00e9 de 5% \u00e0 52,9 milliards de dollars (48,5 milliards d\u2019euros). L\u2019Europe a r\u00e9alis\u00e9 une croissance de 10% et l\u2019Am\u00e9rique du Nord et du Sud de +11%. Par contre en Chine, o\u00f9 l\u2019entreprise \u00e0 la pomme souffre de la forte concurrence de marques locales meilleur march\u00e9 et de la force du dollar, le chiffre d\u2019affaires a chut\u00e9 de 14%.<\/p>\n<p>\nLe prochain trimestre sera, comme \u00e0 l\u2019accoutum\u00e9e, le plus faible pour Apple, puisque l\u2019entreprise lance g\u00e9n\u00e9ralement ses nouveaux appareils en fin d\u2019ann\u00e9e et que les ventes sont ax\u00e9es avant tout sur la p\u00e9riode des f\u00eates. En septembre Apple f\u00eatera le dixi\u00e8me anniversaire de l\u2019iPhone et lancera probablement un nouveau mod\u00e8le, avec de nouveaux gadgets en vue de convaincre les clients.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au 2\u00e8me trimestre de son exercice, le nombre d\u2019iPhones et d\u2019iPads vendus par Apple a de nouveau baiss\u00e9. Malgr\u00e9 ce recul, le g\u00e9ant am\u00e9ricain a su augmenter son chiffre d\u2019affaires et son b\u00e9n\u00e9fice. Les ventes de Mac en hausse Au 2\u00e8me trimestre il s\u2019est vendu 50,8 millions d\u2019iPhones, soit un recul de 1%, tandis que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-18737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les ventes d\u2019Apple continuent de baisser - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au 2\u00e8me trimestre de son exercice, le nombre d\u2019iPhones et d\u2019iPads vendus par Apple a de nouveau baiss\u00e9. 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