{"id":18898,"date":"2017-05-10T14:47:03","date_gmt":"2017-05-10T14:47:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/la-cara-pils-en-vente-sur-alibaba\/"},"modified":"2017-05-10T14:47:03","modified_gmt":"2017-05-10T14:47:03","slug":"la-cara-pils-en-vente-sur-alibaba","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/la-cara-pils-en-vente-sur-alibaba\/","title":{"rendered":"La Cara Pils en vente sur Alibaba"},"content":{"rendered":"<p>Depuis peu la bi\u00e8re Cara Pils et quelques autres marques propres de <strong>Colruyt<\/strong> sont en vente sur les plates-formes du g\u00e9ant chinois du e-commerce <strong>Alibaba<\/strong>. Pour l\u2019instant Colruyt vend uniquement aux clients professionnels.<\/p>\n<p><!--break--><\/p>\n<h2>Projet pilote<\/h2>\n<p>Colruyt vendait d\u00e9j\u00e0 ses marques maison ailleurs dans le monde via sa filiale Colex, ce qui l\u2019an dernier lui a rapport\u00e9 environ 40 millions d\u2019euros. \u00ab En janvier Colex a d\u00e9marr\u00e9 un projet pilote sur Alibaba.com \u00bb, explique la porte-parole Hanne Poppe au journal De Tijd. \u00ab Ce site web est international et n\u2019est donc pas sp\u00e9cifiquement ax\u00e9 sur le march\u00e9 chinois. En ce moment nous proposons une cinquantaine de produits : la Cara Pils, mais \u00e9galement des produits comme la mayonnaise, la moutarde, le ketchup et les cornflakes. \u00bb<\/p>\n<p>\nPour l\u2019instant les ventes de Colruyt via Alibaba.com s\u2019adressent uniquement aux clients professionnels, mais le retailer belge examine \u00e9galement la possibilit\u00e9 de vendre en direct aux consommateurs chinois via Tmall dans un avenir proche.<\/p>\n<h2>\nA l\u2019exemple de JBC<\/h2>\n<p>Si Colruyt se lance sur Tmall, il suivrait ainsi la trace du groupe de mode belge JBC, qui depuis 2015 vend ses v\u00eatements sur le site chinois. <strong>JBC <\/strong>croit fortement \u00e0 un avenir prometteur sur le march\u00e9 chinois : \u00ab Nous voulons vraiment miser sur le march\u00e9 chinois et Alibaba. C\u2019est pourquoi nous venons d\u2019embaucher un responsable local pour la Chine et avons l\u2019intention de recruter un partenaire technique qui collaborera avec Alibaba \u00bb, pr\u00e9cise le directeur op\u00e9rationnel Dominiek Willemse. JBC envisage \u00e9galement des collaborations avec d\u2019autres entreprises chinoises et projette m\u00eame son propre webshop chinois.<\/p>\n<p>\nIl y a un an environ Jack Ma, fondateur et CEO d\u2019Alibaba, s\u2019est rendu en Belgique, afin d\u2019inciter des entreprises \u00e0 investir dans le march\u00e9 chinois et \u00e0 se lancer sur sa plate-forme. Une visite qui semble donc avoir port\u00e9 ses fruits.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis peu la bi\u00e8re Cara Pils et quelques autres marques propres de Colruyt sont en vente sur les plates-formes du g\u00e9ant chinois du e-commerce Alibaba. Pour l\u2019instant Colruyt vend uniquement aux clients professionnels. Projet pilote Colruyt vendait d\u00e9j\u00e0 ses marques maison ailleurs dans le monde via sa filiale Colex, ce qui l\u2019an dernier lui a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-18898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Cara Pils en vente sur Alibaba - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Depuis peu la bi\u00e8re Cara Pils et quelques autres marques propres de Colruyt sont en vente sur les plates-formes du g\u00e9ant chinois du e-commerce Alibaba. 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