{"id":19004,"date":"2017-05-15T14:45:03","date_gmt":"2017-05-15T14:45:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/voila-comment-amazon-sattaque-sans-cesse-a-de-nouveaux-marches\/"},"modified":"2017-05-15T14:45:03","modified_gmt":"2017-05-15T14:45:03","slug":"voila-comment-amazon-sattaque-sans-cesse-a-de-nouveaux-marches","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/voila-comment-amazon-sattaque-sans-cesse-a-de-nouveaux-marches\/","title":{"rendered":"Voil\u00e0 comment Amazon s\u2019attaque sans cesse \u00e0 de nouveaux march\u00e9s"},"content":{"rendered":"

M\u00eame dans les cat\u00e9gories o\u00f9 actuellement l\u2019e-commerce ne d\u00e9tient qu\u2019une modeste part, Amazon<\/strong> sort les grands moyens pour gagner rapidement des parts de march\u00e9. L\u2019ameublement et le bricolage figurent parmi ses nouvelles cibles.<\/p>\n

<\/p>\n

Offre plus large, livraisons plus rapides<\/h2>\n

Amazon veut vendre davantage de meubles et d\u2019appareils m\u00e9nagers. Pour ce faire l\u2019e-tailer a entam\u00e9 la construction d\u2019au moins quatre m\u00e9ga-entrep\u00f4ts pour le stockage et la livraison d\u2019articles volumineux<\/a>, annonce The Wall Street Journal. Une \u00e9tape logique, sachant que l\u2019ameublement est un gros march\u00e9 et l\u2019un des segments connaissant la plus forte croissance dans l\u2019e-commerce am\u00e9ricain. Actuellement pr\u00e8s de 15% des ventes de meubles s\u2019y effectuent online. La cat\u00e9gorie des meubles n\u2019est pas nouvelle pour Amazon, mais l\u2019offre s\u2019est consid\u00e9rablement \u00e9largie et les d\u00e9lais de livraison ont \u00e9t\u00e9 \u00e9court\u00e9s (un \u00e0 deux jours dans certaines villes).<\/p>\n

Ikea<\/strong> doit-il s’inqui\u00e9ter ? Quoi qu\u2019il en soit cette nouvelle \u00e9tape est une belle illustration de la mani\u00e8re dont Amazon continue d\u2019ajouter de nouvelles cat\u00e9gories \u00e0 son offre d\u00e9j\u00e0 particuli\u00e8rement vaste. Le g\u00e9ant du e-commerce vise avant tout des cat\u00e9gories ayant un fort potentiel de croissance, qui souvent sont encore sous-exploit\u00e9s en ligne.<\/p>\n

\nDes cat\u00e9gories en croissance<\/h2>\n

Il y a quelque temps d\u00e9j\u00e0 l\u2019e-commer\u00e7ant a fait son entr\u00e9e sur le march\u00e9 du bricolage, secteur tr\u00e8s fragilis\u00e9 par la menace du e-commerce<\/a>. Sur ce march\u00e9 qui aux Etats-Unis progresse annuellement de 6%, Amazon est parvenu \u00e0 cro\u00eetre de 35% en 2016. L\u2019outillage \u00e0 main, les accessoires pour outillage \u00e9lectrique, les dispositifs de s\u00e9curit\u00e9 et le travail du bois sont les cat\u00e9gories affichant la plus forte croissance ; le thermostat Nest est le produit le mieux vendu.<\/p>\n

\nUn autre march\u00e9 de croissance pour Amazon est celui des produits pour b\u00e9b\u00e9s o\u00f9 l\u2019e-tailer d\u00e9tient une part de march\u00e9 online de 43% et a enregistr\u00e9 une croissance de 20% (contre 7% pour l\u2019ensemble du march\u00e9). Dans ces cat\u00e9gories Amazon est en concurrence directe avec de grands noms tels que Walmart et Target. Sur le march\u00e9 de l\u2019outdoor et du sport, une douzaine de retailers am\u00e9ricains ont fait faillite durant les deux derni\u00e8res ann\u00e9es, alors qu\u2019Amazon a progress\u00e9 de 20%. Sur le march\u00e9 am\u00e9ricain de la sant\u00e9 et des soins personnels l\u2019e-commerce ne repr\u00e9sente qu\u2019une part de march\u00e9 de 10%, mais Amazon y progresse de 35%. M\u00eame sc\u00e9nario pour les produits pour animaux domestiques : le march\u00e9 cro\u00eet de 4%, Amazon de 40%.<\/p>\n

\nJeff Bezos ne pr\u00e9tendait-il pas il y a quelques ann\u00e9es \u00e0 peine qu\u2019Amazon voulait litt\u00e9ralement tout pouvoir livrer \u00e0 tout le monde ? \u00ab Our goal is to supply everything needed to rebuild civilization \u00bb, disait-il en toute modestie<\/a>. Il est en bonne voie \u2026
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00eame dans les cat\u00e9gories o\u00f9 actuellement l\u2019e-commerce ne d\u00e9tient qu\u2019une modeste part, Amazon sort les grands moyens pour gagner rapidement des parts de march\u00e9. L\u2019ameublement et le bricolage figurent parmi ses nouvelles cibles. Offre plus large, livraisons plus rapides Amazon veut vendre davantage de meubles et d\u2019appareils m\u00e9nagers. Pour ce faire l\u2019e-tailer a entam\u00e9 la […]<\/p>\n","protected":false},"author":1,"featured_media":19001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nVoil\u00e0 comment Amazon s\u2019attaque sans cesse \u00e0 de nouveaux march\u00e9s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"M\u00eame dans les cat\u00e9gories o\u00f9 actuellement l\u2019e-commerce ne d\u00e9tient qu\u2019une modeste part, Amazon sort les grands moyens pour gagner rapidement des parts de march\u00e9. 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