{"id":19042,"date":"2017-05-16T14:02:16","date_gmt":"2017-05-16T14:02:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/stella-mccartney-renforce-sa-strategie-retail\/"},"modified":"2017-05-16T14:02:16","modified_gmt":"2017-05-16T14:02:16","slug":"stella-mccartney-renforce-sa-strategie-retail","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/stella-mccartney-renforce-sa-strategie-retail\/","title":{"rendered":"Stella McCartney renforce sa strat\u00e9gie retail"},"content":{"rendered":"<p>Le label de mode <strong>Stella McCartney <\/strong>a pr\u00e9sent\u00e9 un nouveau concept de magasin \u00e0 Paris, ax\u00e9 sur la durabilit\u00e9. La marque envisage l\u2019ouverture d\u2019autres magasins cet \u00e9t\u00e9, notamment \u00e0 Florence, Los Angeles et New York.<\/p>\n<p><!--break--><\/p>\n<h2>Un design \u00e9cologique<\/h2>\n<p>La semaine derni\u00e8re la marque de luxe, qui fait partie du groupe <strong>Kering<\/strong> (qui d\u00e9tient \u00e9galement Gucci, Saint-Laurent, Alexander McQueen\u2026), <a href=\"http:\/\/be.fashionnetwork.com\/news\/Stella-McCartney-se-renforce-a-Paris-et-multiplie-les-ouvertures,826896.html#.WRxIecamnIV\" target=\"_blank\" rel=\"noopener\">a ouvert une nouvelle boutique de 180 m\u00b2 <\/a>sur deux \u00e9tages \u00e0 la rue Saint-Honor\u00e9. Il s\u2019agit de son deuxi\u00e8me magasin \u00e0 Paris. Le design du magasin est d\u2019inspiration \u00e9cologique, avec l\u2019utilisation de mat\u00e9riaux organiques, durables et faits \u00e0 la main, notamment des carrelages en c\u00e9ramiques fabriqu\u00e9s sur mesure, du bois r\u00e9cup\u00e9r\u00e9 et du b\u00e9ton.<\/p>\n<p>\nL\u2019ouverture de cette boutique marque le d\u00e9but d\u2019une nouvelle strat\u00e9gie retail pour la marque, qui souhaite d\u00e9velopper son r\u00e9seau de magasins int\u00e9gr\u00e9s. L\u2019an dernier Stella McCartney a d\u00e9j\u00e0 repris trois magasins \u00e0 Hong Kong en gestion propre. A mois de juillet la marque ouvrira encore trois boutiques suppl\u00e9mentaires : dans la Via Dei Tosinghi \u00e0 Florence, dans le centre commercial South Coast Plaza \u00e0 Costa Mesa (pr\u00e8s de Los Angeles, Californie) en sur Madison Avenue \u00e0 New York.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le label de mode Stella McCartney a pr\u00e9sent\u00e9 un nouveau concept de magasin \u00e0 Paris, ax\u00e9 sur la durabilit\u00e9. La marque envisage l\u2019ouverture d\u2019autres magasins cet \u00e9t\u00e9, notamment \u00e0 Florence, Los Angeles et New York. Un design \u00e9cologique La semaine derni\u00e8re la marque de luxe, qui fait partie du groupe Kering (qui d\u00e9tient \u00e9galement Gucci, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stella McCartney renforce sa strat\u00e9gie retail - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le label de mode Stella McCartney a pr\u00e9sent\u00e9 un nouveau concept de magasin \u00e0 Paris, ax\u00e9 sur la durabilit\u00e9. 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