{"id":19058,"date":"2017-05-17T13:24:02","date_gmt":"2017-05-17T13:24:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/amazon-et-diageo-creent-des-videos-publicitaires-interactives\/"},"modified":"2017-05-17T13:24:02","modified_gmt":"2017-05-17T13:24:02","slug":"amazon-et-diageo-creent-des-videos-publicitaires-interactives","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/amazon-et-diageo-creent-des-videos-publicitaires-interactives\/","title":{"rendered":"Amazon et Diageo cr\u00e9ent des vid\u00e9os publicitaires interactives"},"content":{"rendered":"<p><strong>Amazon<\/strong> a conclu un accord de collaboration avec le fabricant de boissons <strong>Diageo<\/strong> concernant la production de quelques vid\u00e9os interactives, montrant la cr\u00e9ation de cocktails avec pour ingr\u00e9dients des marques d\u2019alcools telles que Captain Morgan et Smirnoff.<\/p>\n<p><!--break--><\/p>\n<h2>Le concept n\u2019est pas nouveau<\/h2>\n<p>Dans ces vid\u00e9os Diageo se rend dans des bars connus \u00e0 Sydney, Barcelone, Mexico, San Francisco et Taipei afin d\u2019y d\u00e9couvrir des cocktails, avec pour ingr\u00e9dients des marques d\u2019alcool du groupe. En Allemagne et au Royaume-Uni le spectateur peut via un clic depuis la vid\u00e9o acc\u00e9der directement \u00e0 la page produit de Diageo sur Amazon, \u00e9crit le magazine Twinkle<\/p>\n<p>\nLe concept des vid\u00e9os publicitaires interactives n\u2019est pas nouveau : depuis quelques ann\u00e9es d\u00e9j\u00e0 bon nombre d\u2019entreprises y ont recours, afin d\u2019inciter le client \u00e0 passer imm\u00e9diatement \u00e0 l\u2019achat apr\u00e8s avoir visionn\u00e9 la vid\u00e9o. Ainsi en 2014 Levi\u2019s a cr\u00e9\u00e9 quelques vid\u00e9os, donnant la parole aux fans de la marque. En cliquant sur les items montr\u00e9s dans la vid\u00e9o, le spectateur pouvait directement acheter les v\u00eatements.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon a conclu un accord de collaboration avec le fabricant de boissons Diageo concernant la production de quelques vid\u00e9os interactives, montrant la cr\u00e9ation de cocktails avec pour ingr\u00e9dients des marques d\u2019alcools telles que Captain Morgan et Smirnoff. Le concept n\u2019est pas nouveau Dans ces vid\u00e9os Diageo se rend dans des bars connus \u00e0 Sydney, Barcelone, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon et Diageo cr\u00e9ent des vid\u00e9os publicitaires interactives - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon a conclu un accord de collaboration avec le fabricant de boissons Diageo 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