{"id":19088,"date":"2017-05-18T08:25:12","date_gmt":"2017-05-18T08:25:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/un-belge-a-la-tete-dab-inbev-en-inde-2\/"},"modified":"2017-05-18T08:25:12","modified_gmt":"2017-05-18T08:25:12","slug":"un-belge-a-la-tete-dab-inbev-en-inde-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/un-belge-a-la-tete-dab-inbev-en-inde-2\/","title":{"rendered":"Un Belge \u00e0 la t\u00eate d\u2019AB InBev en Inde"},"content":{"rendered":"<p>Le brasseur<strong> AB InBev <\/strong>a nomm\u00e9 le Belge Ben Verhaert au poste de nouveau responsable de ses activit\u00e9s en Inde et succ\u00e8de \u00e0 Pedro Aidar.\u00a0 Ces derni\u00e8res ann\u00e9es, Verhaert officiait en tant que Business Unit President pour la France, l\u2019Italie et l\u2019Espagne.<\/p>\n<p><!--break--><\/p>\n<h2>Une \u00e9toile montante<\/h2>\n<p>Le changement de pouvoir en Inde arrive \u00e0 un moment o\u00f9 AB InBev <a href=\"http:\/\/economictimes.indiatimes.com\/industry\/cons-products\/liquor\/anheuser-busch-inbev-appoints-new-india-head\/articleshow\/58646571.cms?from=mdr\" target=\"_blank\" rel=\"noopener\">perd de plus en plus de parts de march\u00e9 en faveur de\u00a0concurrents comme\u00a0Carlberg<\/a>.\u00a0 Verhaert aura donc la lourde t\u00e2che de renverser la vapeur dans ce pays et d\u2019am\u00e9liorer les r\u00e9sultats.<\/p>\n<p>\nVerhaert est actif chez AB InBev depuis plus de 15 ans.\u00a0 Il y a exerc\u00e9 diff\u00e9rentes fonctions durant toutes ces ann\u00e9es.\u00a0 Fin 2001, il a \u00e9t\u00e9 engag\u00e9 chez Interbrew, le nom de l\u2019entreprise de l\u2019\u00e9poque, en tant que repr\u00e9sentant, et depuis, son \u00e9toile n\u2019a pas cess\u00e9 de monter dans l\u2019organisation.<\/p>\n<p>\nIl devient ainsi le responsable d\u2019un march\u00e9 relativement r\u00e9cent pour AB InBev.\u00a0 Jusqu\u2019\u00e0 il y a peu, le march\u00e9 indien \u00e9tait relativement restreint pour AB InBev, mais gr\u00e2ce \u00e0 la reprise de SABMiller, l\u2019entreprise est devenue le second brasseur de la r\u00e9gion.\u00a0 Pourtant, elle reste tr\u00e8s \u00e0 la tra\u00eene par rapport \u00e0 l\u2019entreprise indienne United Breweries qui d\u00e9tient plus de la moiti\u00e9 du march\u00e9.\u00a0 Et pendant ce temps-l\u00e0, elle se fait talonner par Carlsberg.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le brasseur AB InBev a nomm\u00e9 le Belge Ben Verhaert au poste de nouveau responsable de ses activit\u00e9s en Inde et succ\u00e8de \u00e0 Pedro Aidar.\u00a0 Ces derni\u00e8res ann\u00e9es, Verhaert officiait en tant que Business Unit President pour la France, l\u2019Italie et l\u2019Espagne. Une \u00e9toile montante Le changement de pouvoir en Inde arrive \u00e0 un moment [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un Belge \u00e0 la t\u00eate d\u2019AB InBev en Inde - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le brasseur AB InBev a nomm\u00e9 le Belge Ben Verhaert au poste de nouveau responsable de ses activit\u00e9s en Inde et succ\u00e8de \u00e0 Pedro Aidar. 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