{"id":19126,"date":"2017-05-19T09:00:32","date_gmt":"2017-05-19T09:00:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/rentabilisez-vos-promotions-grace-aux-jeux-2\/"},"modified":"2017-05-19T09:00:32","modified_gmt":"2017-05-19T09:00:32","slug":"rentabilisez-vos-promotions-grace-aux-jeux-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/rentabilisez-vos-promotions-grace-aux-jeux-2\/","title":{"rendered":"Rentabilisez vos promotions gr\u00e2ce aux jeux"},"content":{"rendered":"

(Publireportage)<\/em> La conception d\u2019un jeu peut donner un s\u00e9rieux coup de pouce \u00e0 n\u2019importe quelle marque sans gros efforts ni investissements. HighCo DATA<\/strong> dispose de l\u2019expertise n\u00e9cessaire pour mener ce projet \u00e0 bien pour vous de A \u00e0 Z.<\/p>\n

<\/p>\n

\nDe l\u2019engagement \u00e0 la conversion
\n\u00a0<\/h2>\n

La puissance du jeu en termes de marketing est \u00e9norme. Les donn\u00e9es r\u00e9colt\u00e9es par Facebook r\u00e9v\u00e9laient d\u00e9j\u00e0 il y a trois ans que les publicit\u00e9s associ\u00e9es \u00e0 un jeu \u00e9taient trois fois plus attrayantes et g\u00e9n\u00e9raient donc un meilleur retour sur investissement publicitaire. \u201cLes jeux ont en outre un \u00e9norme potentiel viral\u201d, souligne Pieter De Proost, Sales Manager Digital Solutions & Online Media chez HighCo DATA. \u201cUn seul joueur peut facilement motiver jusqu\u2019\u00e0 dix personnes de son entourage \u00e0 jouer.\u201d
\n\u00a0<\/p>\n

La puissance du jeu en tant qu\u2019outil promotionnel est encore trop souvent sous-estim\u00e9e. \u00c0 tort, car un jeu permet d\u2019atteindre trois objectifs. \u201cPremi\u00e8rement, il sert \u00e0 collecter des donn\u00e9es \u00e0 propos des utilisateurs. 35% des joueurs ne voient pas d\u2019inconv\u00e9nient \u00e0 communiquer leurs donn\u00e9es personnelles. Deuxi\u00e8mement, le jeu tisse des liens entre l\u2019utilisateur et la marque dans la mesure o\u00f9 le joueur consacre en moyenne trois minutes par partie \u00e0 la marque, ce qui repr\u00e9sente un taux d\u2019engagement trois fois sup\u00e9rieur \u00e0 celui d\u2019autres actions. Enfin, le jeu favorise la conversion: 53% des joueurs deviennent clients, et c\u2019est \u00e9videmment \u00e7a le but. Les jeux offrent un taux de conversion 15% plus \u00e9lev\u00e9 que les autres actions.\u201d\u00a0
\n\u00a0<\/p>\n

Techniques innovantes
\n\u00a0<\/h2>\n

HighCo DATA dispose des connaissances requises pour int\u00e9grer la \u2018gamification\u2019 aux campagnes promotionnelles sans gros investissements et de mani\u00e8re tout \u00e0 fait transparente. \u201cNotre portefeuille comprend d\u2019ores et d\u00e9j\u00e0 une quarantaine de jeux (quiz, course, tests de personnalit\u00e9, concours photo sur Pinterest ou Twitter, chasse au tr\u00e9sor, jackpot\u2026), qui peuvent \u00eatre impl\u00e9ment\u00e9s dans un d\u00e9lai de 15 jours maximum \u00e0 des tarifs tr\u00e8s avantageux. Il est en outre tout \u00e0 fait possible de d\u00e9velopper des jeux personnalis\u00e9s pr\u00e9sentant une dimension cr\u00e9ative tr\u00e8s pouss\u00e9e. Nous employons pour ce faire des techniques innovantes, comme l\u2019animation de pointe, les jeux avec obligation d\u2019achat, etc.\u201d
\n\u00a0<\/p>\n

Le savoir-faire technique et digital de HighCo DATA dans le domaine de la gamification lui permet de proposer des solutions cl\u00e9s en main assurant un d\u00e9veloppement souple et extr\u00eamement qualitatif des jeux. \u201cLa cr\u00e9ation d\u2019un jeu ne vient donc pas alourdir la charge de travail de votre d\u00e9partement IT et ne gr\u00e8ve pas non plus lourdement le budget.\u201d
\n\u00a0<\/p>\n

Int\u00e9ress\u00e9?
\nN\u2019h\u00e9sitez pas \u00e0 prendre contact avec nous!
pieter.de.proost@highco.be<\/a>
\n+32 476 36 19 58
www.highco-data.be<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

(Publireportage) La conception d\u2019un jeu peut donner un s\u00e9rieux coup de pouce \u00e0 n\u2019importe quelle marque sans gros efforts ni investissements. HighCo DATA dispose de l\u2019expertise n\u00e9cessaire pour mener ce projet \u00e0 bien pour vous de A \u00e0 Z. De l\u2019engagement \u00e0 la conversion \u00a0 La puissance du jeu en termes de marketing est \u00e9norme. […]<\/p>\n","protected":false},"author":1,"featured_media":19123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nRentabilisez vos promotions gr\u00e2ce aux jeux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"(Publireportage) De ontwikkeling van een eigen game kan een merk een stevige boost geven en hoeft verre van duur en ingewikkeld te zijn. 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