{"id":19150,"date":"2017-05-19T13:15:23","date_gmt":"2017-05-19T13:15:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/mars-investit-34-millions-dans-une-usine-de-riz-uncle-bens-2\/"},"modified":"2017-05-19T13:15:23","modified_gmt":"2017-05-19T13:15:23","slug":"mars-investit-34-millions-dans-une-usine-de-riz-uncle-bens-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mars-investit-34-millions-dans-une-usine-de-riz-uncle-bens-2\/","title":{"rendered":"Mars investit 34 millions dans une usine de riz Uncle Ben\u2019s"},"content":{"rendered":"<p>L\u2019usine de riz <strong>Uncle Ben\u2019s <\/strong>\u00e0 Olen f\u00eate ses 40 ans.\u00a0 <strong>Mars<\/strong>, qui est le propri\u00e9taire, annonce un plan d\u2019investissement extr\u00eamement ambitieux pour assurer la force innovatrice ainsi que le d\u00e9veloppement durable \u00e0 l\u2019avenir.<\/p>\n<p><!--break--><\/p>\n<h2>Un centre d\u2019expertise<\/h2>\n<p>Cette ann\u00e9e, Mars pr\u00e9voit un investissement de quatre millions d\u2019euros et entre 2018 et 2025, il est pr\u00e9vu d\u2019investir encore trente millions d\u2019euros au total.\u00a0 L\u2019usine souhaite ainsi rester \u00e0 la pointe de la technologie et de la comp\u00e9titivit\u00e9 : elle doit rester le centre d\u2019expertise global du riz sec au sein de l\u2019entreprise Mars.\u00a0 Olen est une des deux principales usines de riz de Mars Food dans le monde et se trouve \u00e0 la base de plusieurs innovations : en 1983, on y invent\u00e9 le sachet cuisson, le riz cuit en 10 minutes en 1987, le riz express en 2002 ainsi que la nouvelle gamme \u2018Riz et C\u00e9r\u00e9ales\u2019 en 2015.<\/p>\n<p>\nL\u2019usine a une capacit\u00e9 de production de 115.000 tonnes de riz, dont 95% qui sont destin\u00e9es \u00e0 l\u2019exportation vers 35 pays, dont l\u2019Australie qui est le plus \u00e9loign\u00e9.\u00a0 Les trois principaux march\u00e9s de Mars Olen sont la France, l\u2019Allemagne et le Royaume-Uni, et repr\u00e9sentent 44% des exportations.\u00a0 L\u2019usine de riz \u00e0 Olen approvisionne \u00e9videmment le march\u00e9 belge o\u00f9 la vente de riz poursuit une croissance annuelle de 1,5 \u00e0 2%.\u00a0 Uncle Ben\u2019s reste la marque favorite avec une part de march\u00e9 de 33%.<\/p>\n<h2>\u00a0<br \/>\nLa neutralit\u00e9 carbone<\/h2>\n<p>Au sein de l\u2019entreprise Mars, les 139 usines ont pris l\u2019engagement de devenir CO2-neutres d\u2019ici 2040.\u00a0 Depuis le d\u00e9but de l\u2019ann\u00e9e, l\u2019usine \u00e0 Olen utilise de l\u2019\u00e9lectricit\u00e9 100% renouvelable.\u00a0 Cela fait dix ans qu\u2019elle recycle tous ses d\u00e9chets et qu\u2019elle r\u00e9utilise l\u2019eau sur le site de production-m\u00eame.\u00a0 Au niveau mondial, Mars s\u2019engage \u00e0 diminuer la quantit\u00e9 de sel utilis\u00e9e dans son portefeuille de produits de 20% d\u2019ici 2021, \u00e0 diminuer l\u2019ajout de sucre dans certaines sauces et repas l\u00e9gers d\u2019ici 2018, et \u00e0 ce que sa gamme de riz soit compos\u00e9e \u00e0 50% de c\u00e9r\u00e9ales compl\u00e8tes ou de l\u00e9gumineuses d\u2019ici 2020.<\/p>\n<p>\nMars s\u2019est \u00e9galement fix\u00e9 un objectif en ce qui concerne le riz.\u00a0 Aujourd\u2019hui, le riz Basmati Uncle Ben\u2019s est produit \u00e0 100% par des paysans qui travaillent selon les standards SRP (Sustainable Rice Platform).\u00a0 D\u2019ici 2020, tous les riz Uncle Ben\u2019s devront \u00eatre cultiv\u00e9s selon ces normes de d\u00e9veloppement durable.\u00a0 Le producteur alimentaire souhaite ainsi contribuer \u00e0 une riziculture durable qui doit am\u00e9liorer la r\u00e9colte et les revenus des paysans.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019usine de riz Uncle Ben\u2019s \u00e0 Olen f\u00eate ses 40 ans.\u00a0 Mars, qui est le propri\u00e9taire, annonce un plan d\u2019investissement extr\u00eamement ambitieux pour assurer la force innovatrice ainsi que le d\u00e9veloppement durable \u00e0 l\u2019avenir. Un centre d\u2019expertise Cette ann\u00e9e, Mars pr\u00e9voit un investissement de quatre millions d\u2019euros et entre 2018 et 2025, il est pr\u00e9vu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mars investit 34 millions dans une usine de riz Uncle Ben\u2019s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019usine de riz Uncle Ben\u2019s \u00e0 Olen f\u00eate ses 40 ans. 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