{"id":19187,"date":"2017-05-23T10:05:47","date_gmt":"2017-05-23T10:05:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-ouvre-un-beachclub-a-middelkerke-2\/"},"modified":"2017-05-23T10:05:47","modified_gmt":"2017-05-23T10:05:47","slug":"lidl-ouvre-un-beachclub-a-middelkerke-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-ouvre-un-beachclub-a-middelkerke-2\/","title":{"rendered":"Lidl ouvre un beachclub \u00e0 Middelkerke"},"content":{"rendered":"<p>Durant quatre jours <strong>Lidl<\/strong> fera go\u00fbter l\u2019\u00e9t\u00e9 aux consommateurs dans un pop-up store \u00e0 la plage. D\u2019autre part le discounter se lance sur Instagram.<\/p>\n<p><!--break--><\/p>\n<h2>Plaisirs actifs et sains<\/h2>\n<p>L\u2019objectif du beachclub de Lidl est de pr\u00e9senter sa gamme de produits au travers d\u2019activit\u00e9s accessibles et estivales gratuites. \u00ab Dans notre beachhouse nous d\u00e9montrerons durant quatre jour que les plaisirs sains et actifs durant l\u2019\u00e9t\u00e9 ne sont pas n\u00e9cessairement on\u00e9reux. Un dermatologue donnera des conseils concernant les protections solaires, nous pr\u00e9parerons de smoothies vitamin\u00e9s avec des fruits frais. Les amateurs de plage plus actifs pourront tester leur \u00e9quilibre\u00a0en\u00a0s&rsquo;essayant au\u00a0paddleboard \u00bb, explique la porte-parole Isabelle Colbrandt.<\/p>\n<p>\nCette initiative s\u2019accompagnera d\u2019activit\u00e9s sur les r\u00e9seaux sociaux. D\u00e9but mai 2017 l\u2019enseigne a d\u00e9pass\u00e9 le cap des 400.000 suiveurs sur Facebook, ce qui en fait le champion Facebook parmi les supermarch\u00e9s belges. Le retailer mise sur l\u2019interaction : les fans de Lidl peuvent par exemple d\u00e9cider quel produit sera en promotion le mois suivant et d\u00e9terminer quelle sera la r\u00e9duction accord\u00e9e. A pr\u00e9sent Lidl a d\u00e9cid\u00e9 de se lancer sur Instagram pour y partager des recettes et autres conseils avec les clients.<\/p>\n<p>\nLe #LidlBeach Club, situ\u00e9 au Koning Ridderdijk 100 \u00e0 Westende, sera ouvert au public du 25 au 28 mai \u00e0 partir de 11h.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durant quatre jours Lidl fera go\u00fbter l\u2019\u00e9t\u00e9 aux consommateurs dans un pop-up store \u00e0 la plage. D\u2019autre part le discounter se lance sur Instagram. Plaisirs actifs et sains L\u2019objectif du beachclub de Lidl est de pr\u00e9senter sa gamme de produits au travers d\u2019activit\u00e9s accessibles et estivales gratuites. \u00ab Dans notre beachhouse nous d\u00e9montrerons durant quatre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl ouvre un beachclub \u00e0 Middelkerke - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Durant quatre jours Lidl fera go\u00fbter l\u2019\u00e9t\u00e9 aux consommateurs dans un pop-up store \u00e0 la plage. 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