{"id":19191,"date":"2017-05-23T11:02:43","date_gmt":"2017-05-23T11:02:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/hema-schilde-premier-magasin-belge-a-revetir-le-nouveau-look-2\/"},"modified":"2017-05-23T11:02:43","modified_gmt":"2017-05-23T11:02:43","slug":"hema-schilde-premier-magasin-belge-a-revetir-le-nouveau-look-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/hema-schilde-premier-magasin-belge-a-revetir-le-nouveau-look-2\/","title":{"rendered":"Hema Schilde, premier magasin belge \u00e0 rev\u00eatir le nouveau look"},"content":{"rendered":"<p>Le magasin <strong>Hema<\/strong> \u00e0 Schilde (province d&rsquo;Anvers) est le premier point de vente belge \u00e0 avoir \u00e9t\u00e9 transform\u00e9 selon le nouveau concept de la cha\u00eene. Cette ann\u00e9e septante autres magasins seront r\u00e9nov\u00e9s de la m\u00eame mani\u00e8re.<\/p>\n<p><!--break--><\/p>\n<h2>R\u00e9novation en trois jours<\/h2>\n<p>Il aura fallu trois jours seulement pour r\u00e9am\u00e9nager le point de vente de Schilde. A ce rythme, l\u2019objectif est de r\u00e9nover trois magasins Hema pour semaine dans les mois \u00e0 venir. \u00ab Hema a d\u00e9j\u00e0 r\u00e9am\u00e9nag\u00e9 ses magasins \u00e0 Barcelone, Paris et Londres selon ce concept. A pr\u00e9sent nous appliquons ce m\u00eame mod\u00e8le aux Pays-Bas, en Belgique et au Luxembourg. Apr\u00e8s une phase d\u2019essai \u00e0 Hasselt et Tirlemont, Schilde est le premier magasin de petit format \u00e0 \u00eatre transform\u00e9 \u00bb, pr\u00e9cise Carla Velghe, country manager pour la Belgique et le Luxembourg, dans le journal Gazet van Antwerpen.<\/p>\n<p>\nCe nouveau concept permet aux clients de retrouver plus facilement les diff\u00e9rents produits. Pour ce faire l\u2019enseigne a recours \u00e0 diff\u00e9rents univers, qui regroupent l\u2019assortiment de mani\u00e8re logique. \u00ab Par le pass\u00e9, tous les sous-v\u00eatements pour femmes, hommes et enfants se trouvaient au m\u00eame endroit. A pr\u00e9sent nous avons cr\u00e9\u00e9 des espaces s\u00e9par\u00e9s pour chaque groupe-cible, avec outre des sous-v\u00eatements des accessoires compl\u00e9mentaires comme du maquillage par exemple. Ces diff\u00e9rents univers sont indiqu\u00e9s clairement en grandes lettres, \u00e0 l\u2019aide de jolis panneaux suspendus au plafond et visibles depuis les quatre coins du magasins \u00bb, explique la manager r\u00e9gionale Tanja De Groof.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le magasin Hema \u00e0 Schilde (province d&rsquo;Anvers) est le premier point de vente belge \u00e0 avoir \u00e9t\u00e9 transform\u00e9 selon le nouveau concept de la cha\u00eene. Cette ann\u00e9e septante autres magasins seront r\u00e9nov\u00e9s de la m\u00eame mani\u00e8re. R\u00e9novation en trois jours Il aura fallu trois jours seulement pour r\u00e9am\u00e9nager le point de vente de Schilde. A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema Schilde, premier magasin belge \u00e0 rev\u00eatir le nouveau look - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le magasin Hema \u00e0 Schilde est le premier point de vente belge \u00e0 avoir \u00e9t\u00e9 transform\u00e9 selon le nouveau concept de la cha\u00eene. 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