{"id":19236,"date":"2017-05-24T10:37:50","date_gmt":"2017-05-24T10:37:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/jumbo-lance-son-nouveau-concept-foodmarkt-city-jumbo-2\/"},"modified":"2017-05-24T10:37:50","modified_gmt":"2017-05-24T10:37:50","slug":"jumbo-lance-son-nouveau-concept-foodmarkt-city-jumbo-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-lance-son-nouveau-concept-foodmarkt-city-jumbo-2\/","title":{"rendered":"Jumbo lance son nouveau concept \u2018Foodmarkt City by Jumbo\u2019"},"content":{"rendered":"<p>Ce mardi Jumbo a ouvert le premier <strong>\u2018Foodmarkt City by Jumbo\u2019<\/strong>, qui allie les id\u00e9es de Jumbo et de la cha\u00eene de restauration La Place. Le supermarch\u00e9 propose donc bon nombre de solutions de repas.<\/p>\n<p><!--break--><\/p>\n<h2>\u00ab Un comportement d\u2019achat diff\u00e9rent \u00bb<\/h2>\n<p>Le premier \u2018Foodmarkt City by Jumbo\u2019 se situe \u00e0 Groningen et r\u00e9pond aux besoins sp\u00e9cifiques d\u2019une client\u00e8le citadine. \u00ab La s\u00e9paration traditionnelle entre les supermarch\u00e9s et la restauration est en train de s\u2019estomper, notamment en centre-ville. Diff\u00e9rents flux de clients y convergent : riverains, travailleurs et \u00e9tudiants. Cela entra\u00eene un comportement d\u2019achat diff\u00e9rent, davantage ax\u00e9 sur la commodit\u00e9, la rapidit\u00e9, la sant\u00e9 et le prix. En unissant nos connaissances et notre exp\u00e9rience, Jumbo et La Place peuvent se renforcer mutuellement et \u00eatre davantage pr\u00e9sents au moment et \u00e0 l\u2019endroit\u00a0 o\u00f9 le client a besoin de nous \u00bb, explique Cloosterman-van Eerd, CCO et responsable \u2018formule et innovation\u2019 chez Jumbo.<\/p>\n<p>\nDans le cadre de ce nouveau concept des repas frais sont pr\u00e9par\u00e9s tout au long de la journ\u00e9e. Le matin, le client y trouvera de quoi d\u00e9jeuner, aux heures de midi il pourra s\u2019y procurer un lunch complet et plus tard dans la journ\u00e9e il pourra se choisir un repas du soir. Ces plats sont pr\u00e9par\u00e9s selon les recettes de La Place et Jumbo. C\u2019est la premi\u00e8re fois que Jumbo a recours au savoir-faire de La Place dans ses magasins. Les repas peuvent \u00eatre emport\u00e9s ou consomm\u00e9s sur place. Cette nouvelle formule vise avant tout des clients \u00e0 la recherche d\u2019une collation rapide, plus que des consommateurs venant faire leurs courses quotidiennes.<\/p>\n<h2>\nUne solution adapt\u00e9e pour chaque moment<\/h2>\n<p>\u00ab Nous voulons offrir une solution adapt\u00e9e pour chaque moment de consommation. Dans nos magasins classiques et via notre webshop, le client peut faire ses courses hebdomadaire et se les faire livrer \u00e0 domicile ou les retirer en magasin. Par contre, pour plus d\u2019inspiration, pour une vraie exp\u00e9rience food et pour des repas frais et sains \u00e0 manger sur place ou \u00e0 emporter chez soi, le Foodmarkt est l\u2019endroit id\u00e9al \u00bb, poursuit Cloosterman-Van Eerd.<\/p>\n<p>\nDans le cadre de ce nouveau concept Jumbo lance une nouvelle gamme de produits, avec l\u2019accent sur les produits frais, notamment des petits pains et des wraps fourr\u00e9s, des jus fra\u00eechement press\u00e9s, des salades-repas, divers pains frais faits maison et de la p\u00e2tisserie. Ult\u00e9rieurement une partie de cet assortiment sera \u00e9galement disponible dans une vingtaine de magasins Jumbo.<\/p>\n<p>\u00a0<\/p>\n<p>La nouvelle formule s\u2019accompagne \u00e9galement d\u2019une app, permettant au client de commander des repas pr\u00e9par\u00e9s et de se les faire livrer \u00e0 l\u2019endroit de son choix. L\u2019app propose \u00e9galement \u00e0 l\u2019utilisateur une s\u00e9rie d\u2019offres sur mesure.<\/p>\n<p>\nTrois \u00e0 cinq autres \u2018Foodmarkt City by Jumbo\u2019 sont pr\u00e9vus pour cette ann\u00e9e. L\u2019objectif \u00e0 terme est d\u2019en ouvrir une cinquantaine.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce mardi Jumbo a ouvert le premier \u2018Foodmarkt City by Jumbo\u2019, qui allie les id\u00e9es de Jumbo et de la cha\u00eene de restauration La Place. Le supermarch\u00e9 propose donc bon nombre de solutions de repas. \u00ab Un comportement d\u2019achat diff\u00e9rent \u00bb Le premier \u2018Foodmarkt City by Jumbo\u2019 se situe \u00e0 Groningen et r\u00e9pond aux besoins [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jumbo lance son nouveau concept \u2018Foodmarkt City by Jumbo\u2019 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ce mardi Jumbo a ouvert le premier \u2018Foodmarkt City by Jumbo\u2019, qui allie les id\u00e9es de Jumbo et de la cha\u00eene de restauration La Place. 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