{"id":19247,"date":"2017-05-26T08:53:09","date_gmt":"2017-05-26T08:53:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/peu-denthousiasme-pour-la-nouvelle-librairie-amazon-a-new-york\/"},"modified":"2017-05-26T08:53:09","modified_gmt":"2017-05-26T08:53:09","slug":"peu-denthousiasme-pour-la-nouvelle-librairie-amazon-a-new-york","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/peu-denthousiasme-pour-la-nouvelle-librairie-amazon-a-new-york\/","title":{"rendered":"Peu d\u2019enthousiasme pour la nouvelle librairie Amazon \u00e0 New York"},"content":{"rendered":"<p>Le retailer en ligne <strong>Amazon <\/strong>a ouvert sa premi\u00e8re librairie \u00e0 New York, mais les r\u00e9actions \u00e0 l\u2019ouverture de ce nouveau point de vente physique ne sont pas tr\u00e8s positives.\u00a0 Ce magasin aurait trop l\u2019apparence d\u2019une librairie traditionnelle.<\/p>\n<p><!--break--><\/p>\n<h2>Pas de prix<\/h2>\n<p>Le nouveau magasin, qui est d\u00e9j\u00e0 la septi\u00e8me librairie Amazon, se situe <a href=\"https:\/\/www.nytimes.com\/2017\/05\/24\/business\/media\/amazon-new-bookstore-manhattan.html?WT.mc_id=SmartBriefs-Newsletter&amp;WT.mc_ev=click&amp;ad-keywords=smartbriefsnl&amp;_r=1\" target=\"_blank\" rel=\"noopener\">dans le Time Warner Centre \u00e0 Manhattan <\/a>et a une superficie de 370 m\u00b2.\u00a0 Hormis certaines petites innovations, la plupart des visiteurs auront l\u2019impression de se trouver dans une librairie traditionnelle.\u00a0 Telle est la critique formul\u00e9e par certains analystes \u00e0 propos de ce nouveau magasin : pour un client normal, la libraire d\u2019Amazon ressemble trop \u00e0 toute autre librairie, m\u00eame si on peut y trouver certaines nouveaut\u00e9s in\u00e9dites.<\/p>\n<p>\nOn ne manipule pas d\u2019argent liquide dans le magasin : les clients scannent les prix avec leur smartphone et paient leurs livres \u00e0 la caisse self-service.\u00a0 Les abonn\u00e9s Amazon Prime ont l\u2019avantage de payer le m\u00eame prix qu\u2019en ligne.\u00a0 Le tarif normal s\u2019applique pour les autres clients.\u00a0 Cela signifie que le magasin est d\u00e9pourvu d\u2019\u00e9tiquettes de prix, ce qui peut \u00eatre l\u00e9g\u00e8rement trop contraignant pour certains.<\/p>\n<h2>\u00a0<br \/>\nData<\/h2>\n<p>Les donn\u00e9es r\u00e9colt\u00e9es par Amazon dans son magasin en ligne sont utilis\u00e9es pour recommander les titres.\u00a0 Il y a notamment un assortiment compos\u00e9 de livres qui ont \u00e9t\u00e9 lus en moins de trois jours par des utilisateurs Kindle et tous les livres qui font partie de la gamme ont re\u00e7u au moins quatre ou cinq \u00e9toiles sur Amazon online.<\/p>\n<p>\nEn ouvrant un tel magasin, les analystes se demandent ce qu\u2019Amazon apporte de plus \u00e0 un march\u00e9 qui fait face \u00e0 de nombreuses fermetures de librairies, justement parce que de plus en plus de consommateurs ach\u00e8tent leurs livres dans des webshops comme Amazon.\u00a0 De surcro\u00eet, l\u2019assortiment du magasin est relativement limit\u00e9 et on s\u2019y sent \u00e0 l\u2019\u00e9troit \u00e0 cause de la superficie commerciale qui est tr\u00e8s petite.\u00a0 Un visiteur estime que ce magasin n\u2019est pas une librairie \u00e0 part enti\u00e8re, mais <a href=\"http:\/\/nypost.com\/2017\/05\/25\/new-amazon-bookstore-looks-like-airport-desperation-pit-stop\/\" target=\"_blank\" rel=\"noopener\">plut\u00f4t un \u2018pick-up-and-go\u2019<\/a>.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le retailer en ligne Amazon a ouvert sa premi\u00e8re librairie \u00e0 New York, mais les r\u00e9actions \u00e0 l\u2019ouverture de ce nouveau point de vente physique ne sont pas tr\u00e8s positives.\u00a0 Ce magasin aurait trop l\u2019apparence d\u2019une librairie traditionnelle. Pas de prix Le nouveau magasin, qui est d\u00e9j\u00e0 la septi\u00e8me librairie Amazon, se situe dans le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Peu d\u2019enthousiasme pour la nouvelle librairie Amazon \u00e0 New York - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le retailer en ligne Amazon a ouvert sa premi\u00e8re librairie \u00e0 New York, mais les r\u00e9actions \u00e0 l\u2019ouverture de ce nouveau point de vente physique ne sont pas que positives. 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