{"id":19279,"date":"2017-05-29T08:41:37","date_gmt":"2017-05-29T08:41:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-points-de-retrait-amazon-fresh-pickup-ouverts-au-public\/"},"modified":"2017-05-29T08:41:37","modified_gmt":"2017-05-29T08:41:37","slug":"les-points-de-retrait-amazon-fresh-pickup-ouverts-au-public","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-points-de-retrait-amazon-fresh-pickup-ouverts-au-public\/","title":{"rendered":"Les points de retrait Amazon Fresh PickUp ouverts au public"},"content":{"rendered":"<p>Apr\u00e8s une p\u00e9riode d&rsquo;essai\u00a0de deux mois en interne, les deux points de retrait <strong>Amazon <\/strong>Fresh PickUp \u00e0 Seattle sont\u00a0d\u00e9sormais ouverts aux membres Prime.\u00a0Le concept mise surtout sur la rapidit\u00e9 et augmente la pression qui p\u00e8se sur <strong>Walmart<\/strong>.<\/p>\n<p><!--break--><\/p>\n<h2>Pas de perte de temps<\/h2>\n<p>Fin mars, Amazon ouvrait les deux points de retrait en phase test <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/amazon-pr%C3%A9sente-ses-futurs-%E2%80%98pick-stores%E2%80%99\" target=\"_blank\" rel=\"noopener\">pour ses propres collaborateurs<\/a>, mais depuis jeudi, tous les membres Prime de la r\u00e9gion peuvent les utiliser.\u00a0 Le concept ressemble tr\u00e8s fort aux points de retrait que nous connaissons d\u00e9j\u00e0 en Europe : vous commandez en ligne, vous vous rendez en voiture au point de retrait et les collaborateurs mettent les courses dans votre coffre.<\/p>\n<p>\nPar contre, le retailer ins\u00e8re quelques innovations technologiques qui permettent d\u2019acc\u00e9l\u00e9rer et de faciliter le processus.\u00a0 La plaque d\u2019immatriculation du client est scann\u00e9e lorsque sa voiture p\u00e9n\u00e8tre l\u2019enceinte et les collaborateurs se tiennent pr\u00eats avec ses courses.\u00a0 Pour les membres Amazon Fresh (qui payent pour ce service), la commande est pr\u00eate en quinze minutes si n\u00e9cessaire.\u00a0 Pour les membres Prime \u2018standards\u2019, le service est gratuit, il n\u2019y a pas de quantit\u00e9 minimum \u00e0 commander et le temps d\u2019attente dure deux heures, ce qui est encore tr\u00e8s court.\u00a0 Les clients sur place ne perdent pas de temps \u00e0 payer puisque cela se fait online.<\/p>\n<h2>\u00a0<br \/>\nLa course aux points de retrait<\/h2>\n<p>Tous les observateurs ne pensent pas forc\u00e9ment que les points de retrait repr\u00e9sentent l\u2019avenir du foodretail, mais aux Etats-Unis, il semblerait qu\u2019une course \u00e0 l\u2019ouverture du plus grand nombre de points de collecte soit entam\u00e9e.\u00a0 Walmart, le leader du march\u00e9, en construit beaucoup, mais aussi son rival <strong>Kroger<\/strong>.<\/p>\n<p>\nLes deux acteurs sont oblig\u00e9s de r\u00e9agir : ils sentent le souffle chaud d\u2019Amazon qui aimerait bien s\u2019emparer d\u2019une part du g\u00e2teau du march\u00e9 food particuli\u00e8rement vaste o\u00f9 l\u2019entreprise ne joue qu\u2019un r\u00f4le mineur pour le moment.\u00a0 La forte concurrence aux Etats-Unis m\u00e8ne \u00e0 une vraie bataille des prix avec <a href=\"https:\/\/www.forbes.com\/sites\/deborahweinswig\/2017\/05\/26\/walmart-slashes-prices-with-pickup-discount-welcome-to-the-new-world-of-pick-and-mix-pricing\/#60bb1f726a88\" target=\"_blank\" rel=\"noopener\">d\u2019\u00e9normes ristournes pour les acheteurs qui utilisent les points de retrait<\/a>.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s une p\u00e9riode d&rsquo;essai\u00a0de deux mois en interne, les deux points de retrait Amazon Fresh PickUp \u00e0 Seattle sont\u00a0d\u00e9sormais ouverts aux membres Prime.\u00a0Le concept mise surtout sur la rapidit\u00e9 et augmente la pression qui p\u00e8se sur Walmart. Pas de perte de temps Fin mars, Amazon ouvrait les deux points de retrait en phase test pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les points de retrait Amazon Fresh PickUp ouverts au public - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s une p\u00e9riode d&#039;essai de deux mois en interne, les deux points de retrait Amazon Fresh PickUp \u00e0 Seattle sont d\u00e9sormais ouverts aux membres Prime. 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