{"id":19313,"date":"2017-05-31T08:21:23","date_gmt":"2017-05-31T08:21:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/douwe-egberts-a-son-tour-lance-des-capsules-de-cafe-en-aluminium\/"},"modified":"2017-05-31T08:21:23","modified_gmt":"2017-05-31T08:21:23","slug":"douwe-egberts-a-son-tour-lance-des-capsules-de-cafe-en-aluminium","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/douwe-egberts-a-son-tour-lance-des-capsules-de-cafe-en-aluminium\/","title":{"rendered":"Douwe Egberts \u00e0 son tour lance des capsules de caf\u00e9 en aluminium"},"content":{"rendered":"<p>Cette semaine le torr\u00e9facteur <strong>Jacobs Douwe Egberts <\/strong>va lancer des capsules de caf\u00e9 en aluminium dans les supermarch\u00e9s, afin de d\u00e9fier ses concurrents Nespresso et le belge Belmio.<\/p>\n<p><!--break--><\/p>\n<h2>Marge plus \u00e9lev\u00e9e<\/h2>\n<p>Belmio vend d\u00e9j\u00e0 des capsules de caf\u00e9 en aluminium dans les supermarch\u00e9s depuis un certain temps, mais \u00e0 plus petite \u00e9chelle que Jacobs Douwe Egberts. Longtemps Nespresso a r\u00e9gn\u00e9 en ma\u00eetre sur les ventes de capsules en aluminium, mais depuis que le groupe a perdu le droit d\u2019exclusivit\u00e9, d\u2019autres entreprises ont d\u00e9velopp\u00e9 leurs propres capsules.<\/p>\n<p>\nLa plupart de ces capsules sont fabriqu\u00e9es en plastique, mais selon Jacobs Douwe Egberts la version en aluminium conserve plus longtemps le go\u00fbt et l\u2019ar\u00f4me. Le torr\u00e9facteur vend des capsules tant sous la marque L\u2019Or que sous l\u2019\u00e9tendard Douwe Egberts. Les nouvelles capsules sont un peu moins ch\u00e8res que celles de son grand rival Nespresso.<\/p>\n<p>\nL\u2019int\u00e9r\u00eat des torr\u00e9facteurs pour les capsules n\u2019a pas de quoi surprendre, car les marges sont nettement plus \u00e9lev\u00e9es que pour le simple caf\u00e9 filtre. \u00ab Pour une tasse de caf\u00e9 filtre le consommateur paie 5 \u00e0 6 cents, alors que pour une capsule il paiera facilement 25 cents \u00bb, explique John Brands, responsable de\u00a0 JDE Pays-Bas, au journal FD. D\u2019autre part le march\u00e9 des capsules est en pleine croissance, contrairement \u00e0 celui du caf\u00e9 filtre.<\/p>\n<p>\nA l\u2019origine Douwe Egberts avec sa machine \u00e0 caf\u00e9 Senseo \u00e9tait un pionnier dans le domaine des tasses individuelles, mais suite \u00e0 la concurrence accrue les ventes de son appareil ont fortement baiss\u00e9 ces derni\u00e8res ann\u00e9es.<\/p>\n<p>\nOutre les capsules en aluminium, Jacobs Douwe Egberts lancera d\u2019autres nouveaut\u00e9s sur le march\u00e9 d\u2019ici peu : une gamme de th\u00e9 de luxe \u2018Joy of Tea\u2019 sous la marque Pickwick, ainsi que des variantes de caf\u00e9 bios chez Douwe Egberts.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette semaine le torr\u00e9facteur Jacobs Douwe Egberts va lancer des capsules de caf\u00e9 en aluminium dans les supermarch\u00e9s, afin de d\u00e9fier ses concurrents Nespresso et le belge Belmio. Marge plus \u00e9lev\u00e9e Belmio vend d\u00e9j\u00e0 des capsules de caf\u00e9 en aluminium dans les supermarch\u00e9s depuis un certain temps, mais \u00e0 plus petite \u00e9chelle que Jacobs Douwe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Douwe Egberts \u00e0 son tour lance des capsules de caf\u00e9 en aluminium - RetailDetail BE<\/title>\n<meta name=\"description\" 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