{"id":19321,"date":"2017-05-31T10:17:21","date_gmt":"2017-05-31T10:17:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lhypermarche-belge-dauchan-roncq-est-le-plus-grand-du-nord-de-la-france-2\/"},"modified":"2017-05-31T10:17:21","modified_gmt":"2017-05-31T10:17:21","slug":"lhypermarche-belge-dauchan-roncq-est-le-plus-grand-du-nord-de-la-france-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lhypermarche-belge-dauchan-roncq-est-le-plus-grand-du-nord-de-la-france-2\/","title":{"rendered":"L\u2019hypermarch\u00e9 \u2018belge\u2019 d\u2019Auchan Roncq est le plus grand du Nord de la France"},"content":{"rendered":"<p>L\u2019hypermarch\u00e9 <strong>Auchan<\/strong> \u00e0 Roncq est le plus grand point de vente de l\u2019enseigne dans le Nord de la France en termes de chiffre d\u2019affaires et le troisi\u00e8me plus grand du pays ; et ce en partie gr\u00e2ce \u00e0 sa client\u00e8le belge.<\/p>\n<p><!--break--><\/p>\n<h2>D\u00e9ficitaire<\/h2>\n<p>Avec un chiffre d\u2019affaires de 233 millions d\u2019euros, l\u2019hypermarch\u00e9 Auchan de Roncq <a href=\"http:\/\/www.lavoixdunord.fr\/166029\/article\/2017-05-21\/auchan-roncq-classe-premier-hyper-de-la-region-et-troisieme-de-france\" target=\"_blank\" rel=\"noopener\">d\u00e9passe l\u2019Auchan d\u2019Englos<\/a>,\u00a0 situ\u00e9 dans la m\u00eame r\u00e9gion. En France seuls les points de vente de V\u00e9lizy et Aubagne sont plus grands que celui de Roncq.<\/p>\n<p>\nCette premi\u00e8re place dans le Nord de la France, l\u2019hypermarch\u00e9 de Roncq la doit en partie \u00e0 sa client\u00e8le belge. L\u2019effet des attentats de 2015, qui avaient dissuad\u00e9 bon nombre de clients belges de faire leurs achats au-del\u00e0 de la fronti\u00e8re, semble termin\u00e9. D\u2019ailleurs l\u2019enseigne ne l\u00e9sine pas sur les moyens pour attirer la client\u00e8le belge avec notamment de la publicit\u00e9 transfrontali\u00e8re, un site web en n\u00e9erlandais, voire m\u00eame du personnel parlant le n\u00e9erlandais. En outre le parking a \u00e9t\u00e9 r\u00e9am\u00e9nag\u00e9 afin d\u2019am\u00e9liorer l\u2019acc\u00e8s au magasin.<\/p>\n<p>\nMalgr\u00e9 son bon classement, l\u2019hypermarch\u00e9 roncquois\u00a0 reste d\u00e9ficitaire et ce pour la cinqui\u00e8me ann\u00e9e cons\u00e9cutive : la perte s\u2019\u00e9l\u00e8ve aujourd\u2019hui \u00e0 32 millions d\u2019euros. Toutefois en 2016 la perte a \u00e9t\u00e9 fortement r\u00e9duite par rapport aux ann\u00e9es pr\u00e9c\u00e9dentes.<\/p>\n<p>\nEn 2016 le chiffre d\u2019affaire d\u2019Auchan Roncq a diminu\u00e9 de 0,2% par rapport \u00e0 2015, une baisse qui reste n\u00e9anmoins nettement inf\u00e9rieure \u00e0 celle des autres hypermarch\u00e9s de l\u2019enseigne, notamment chez Auchan Englos o\u00f9 le chiffre d\u2019affaires a plong\u00e9 de 10%.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019hypermarch\u00e9 Auchan \u00e0 Roncq est le plus grand point de vente de l\u2019enseigne dans le Nord de la France en termes de chiffre d\u2019affaires et le troisi\u00e8me plus grand du pays ; et ce en partie gr\u00e2ce \u00e0 sa client\u00e8le belge. D\u00e9ficitaire Avec un chiffre d\u2019affaires de 233 millions d\u2019euros, l\u2019hypermarch\u00e9 Auchan de Roncq d\u00e9passe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019hypermarch\u00e9 \u2018belge\u2019 d\u2019Auchan Roncq est le plus grand du Nord de la France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019hypermarch\u00e9 Auchan \u00e0 Roncq est le plus grand point de vente de l\u2019enseigne dans le Nord de la France en termes de chiffre d\u2019affaires et le troisi\u00e8me plus grand du pays ; 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